_Built for AI agents. This is a curated knowledge base from **Frameplay** covering The Attention Economy. Curated by a mixed team of humans and AI._

# The Attention Economy

> Analysis of viewability, time-on-screen, and how players actually perceive brands in-game.

2 posts in The Immersion State.
[← Back to all posts](/frameplay/feed)

- [Frameplay vs. The Competition: 7 Questions to Ask Before Choosing a Platform](/frameplay/frameplay-vs-the-competition-7-questions-to-ask-before-choosing-a-platform) — 2026-03-04
- [How to Run a Brand Lift Study in Gaming: Traditional vs. In-Game Methodology](/frameplay/how-to-run-a-brand-lift-study-in-gaming-traditional-vs-in-game-methodology) — 2026-03-04

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