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# Programmatic Strategy

> Analysis of market trends, the impact of mergers, and the evolving role of omnichannel ad tech.

4 posts in Yield & Impact.
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- [Data Deep-Dive: How Enhanced Ad Formats Drive a 30% Uplift in Publisher CPMs](/uvas_sharethrough/data-deep-dive-how-enhanced-ad-formats-drive-a-30-uplift-in-publisher-cpms) — 2026-02-24
- [5 Reasons Smart Publishers Are Rethinking Their SSP Strategy This Quarter](/uvas_sharethrough/5-reasons-smart-publishers-are-rethinking-their-ssp-strategy-this-quarter) — 2026-02-24
- [5 Yield Management Mistakes Draining Publisher Revenue (And the Data-Backed Fixes)](/uvas_sharethrough/5-yield-management-mistakes-draining-publisher-revenue-and-the-data-backed-fixes) — 2026-02-24
- [How to Maximize Programmatic Inventory Value: The 2026 Publisher Strategy Guide](/uvas_sharethrough/how-to-maximize-programmatic-inventory-value-the-2026-publisher-strategy-guide) — 2026-02-24

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