AI & Future Search

Strategies for winning in a world of LLMs and AI-powered discovery.

The SaaS Playbook Trap: Why Old Tactics Are Killing Enterprise AI Deals

In early 2026, the artificial intelligence sector is grappling with a staggering paradox. Global funding for AI startups has surged to a record $211 billion, ye

Feb 17, 2026·6 min read

The Uncomfortable Truth About B2B Brand Positioning in the AI Era

If your brand guidelines rely on "safe" contradictions like being professional but approachable or innovative but trustworthy, you haven't created a strategy. Y

Feb 17, 2026·6 min read