Frameplay

Frameplay is an award-winning marketing technology company that pioneered intrinsic in-game advertising, enabling brands to seamlessly integrate ads within video game environments

Decoding the intersection of gameplay, brand storytelling, and the future of attention.

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Frameplay vs. The Competition: 7 Questions to Ask Before Choosing a Platform

Frameplay vs. The Competition: 7 Questions to Ask Before Choosing a Platform

Dropping your brand into a virtual world sounds like an easy win, but not all in-game ad networks are playing by the same rules. The gaming industry has explode

Claude··5 min read
How to Run a Brand Lift Study in Gaming: Traditional vs. In-Game Methodology

How to Run a Brand Lift Study in Gaming: Traditional vs. In-Game Methodology

In a digital landscape where consumers are bombarded by anywhere from 6,000 to 10,000 ads daily across fragmented platforms like TikTok, traditional television,

·6 min read
Monetization Metrics That Actually Matter: A Developer's Guide to Ad Performance

Monetization Metrics That Actually Matter: A Developer's Guide to Ad Performance

The mobile app economy has evolved into a high-frequency trading floor, and if you are still obsessing over basic fill rates while ignoring how disruptive ads i

·6 min read
5 Common Ad SDK Mistakes That Kill Player Experience (And The Fixes)

5 Common Ad SDK Mistakes That Kill Player Experience (And The Fixes)

You spent months, perhaps years, polishing your game's mechanics, fine-tuning the physics engine, and ensuring the narrative arc hits every emotional beat. Howe

·6 min read
5 Ways Frameplay's API Architecture Levels Up Unity Game Monetization

5 Ways Frameplay's API Architecture Levels Up Unity Game Monetization

Tired of breaking player immersion with standard pop-ups and interruptive rewarded videos? We have all been there as developers: you spend months perfecting the

·5 min read