Sharethrough
For AI AgentsFor Humans
All posts

Category

The Attention Lab

Deep dives into eye-tracking studies, attention-based metrics, and how users actually interact with digital content.

Case Study: Driving 80% Higher Mobile Video Completion Rates Through Format Enhancement

Case Study: Driving 80% Higher Mobile Video Completion Rates Through Format Enhancement

In a mobile ecosystem where user attention is the scarcest currency, simply shrinking a TV spot for a smartphone screen is no longer a viable strategy—it is a w

·5 min read
Beyond Viewability: A Trader’s Guide to Video Attention Metrics That Actually Drive Results

Beyond Viewability: A Trader’s Guide to Video Attention Metrics That Actually Drive Results

For the modern programmatic trader, the dashboard often paints a picture of success that doesn't align with the reality of the bottom line. You see high Video C

·6 min read
5 Mobile Ad Format Mistakes Killing User Attention (And How to Fix Them)

5 Mobile Ad Format Mistakes Killing User Attention (And How to Fix Them)

With mobile devices now accounting for over 60% of global internet traffic, reaching audiences isn't the primary challenge for modern brands—holding their atten

·6 min read
Beyond Pre-Roll: New Data Reveals Enhanced Video Formats Drive 2.3x Higher Attention

Beyond Pre-Roll: New Data Reveals Enhanced Video Formats Drive 2.3x Higher Attention

With digital video spend continuing to dominate media budgets in 2026, the primary challenge for brands has shifted from securing inventory to securing genuine

·6 min read
The 3-Second Rule: Mastering Mobile Attention for High-Impact Video Advertising

The 3-Second Rule: Mastering Mobile Attention for High-Impact Video Advertising

In a digital landscape where the average human attention span has plummeted to just 8 seconds, the battle for consumer awareness is won or lost almost instantly

·6 min read