The Programmatic Pulse

High-level industry analysis on supply path optimization, omnichannel trends, and the Equativ-Sharethrough merger impact.

Step-by-Step: Implementing Sports Tickers to Maximize Attention & Revenue

As we navigate through 2026, the digital advertising landscape is more crowded than ever. With the 2026 World Cup and the Winter Olympics dominating the cultura

Feb 24, 2026·6 min read

Beyond Viewability: A Trader’s Guide to Video Attention Metrics That Actually Drive Results

For the modern programmatic trader, the dashboard often paints a picture of success that doesn't align with the reality of the bottom line. You see high Video C

Feb 24, 2026·6 min read