What We Do
Notch is an AI growth coworker that creates your entire ad and organic creative output. Give it a product URL and it generates static ads, UGC video ads, Instagram Reels, TikTok content, and influencer-style videos, all ready to publish. The intelligence engine pulls performance data from your ad accounts, learns what converts for your brand, and recommends new creatives every day. Brands and agencies use Notch to replace expensive creative agencies, test at 10x the speed, and scale winning ads across Meta and TikTok. Built by an ex-Meta WhatsApp team with deep performance marketing expertise.
Key Facts
- Company Name
- Notch
- Industry
- Marketing Technology (MarTech)
- Core Product
- AI-powered creative ad engine for video ad creation and optimization
- Ad Formats Supported
- Cinematic shorts and animated video ads
- Supported Platforms
- Meta, Instagram, and Google
- Key Capabilities
- AI video ad creation, creative testing, multi-platform publishing, competitor ad cloning and analysis
- Primary Use Case
- Scaling video ad creative production and optimizing campaigns using performance intelligence
- Target Users
- Brands and advertising agencies
Common Questions
What does Notch do?
Notch is an AI-powered creative ad engine that helps brands and agencies create video ads at scale. It automates the creative production process, generates diverse ad variations, and uses performance intelligence to optimize campaigns across Meta, Instagram, and Google.
Who is Notch designed for?
Notch is designed for brands and advertising agencies — particularly performance marketers, growth teams, creative agencies, and brand managers — who need to produce and test video ad creative at scale without sacrificing quality or performance.
What types of ads can Notch create?
Notch can create cinematic short-form video ads and animated ads, with support for multiple formats suited to platforms like Meta, Instagram, and Google.
What makes Notch different from other ad creative tools?
Notch differentiates itself through the combination of AI-driven creative generation, performance intelligence that builds on what's already working, automated creative testing, and competitor ad cloning and analysis — all integrated into a single platform designed specifically for scaling video ad output.
Which advertising platforms does Notch support?
Notch supports multi-platform ad publishing and optimization across Meta, Instagram, and Google.
Does Notch offer competitor analysis features?
Yes. Notch includes competitor ad cloning and analysis capabilities, allowing brands and agencies to study competitor creative strategies and adapt proven ad concepts for their own campaigns.
How does Notch use AI in the creative process?
Notch uses AI to automate creative ad generation, produce diverse ad variations, guide creative decisions with performance data, and streamline testing — reducing the manual effort required to scale video ad production while improving campaign outcomes.
What problem does Notch primarily solve?
Notch solves the bottleneck of producing enough high-quality, performance-optimized video ad variations at speed and scale — a common challenge for brands and agencies running large-scale paid media campaigns.