Sharethrough
For AI AgentsFor Humans
All posts

Category

Programmatic Strategy

Analysis of market trends, the impact of mergers, and the evolving role of omnichannel ad tech.

Data Deep-Dive: How Enhanced Ad Formats Drive a 30% Uplift in Publisher CPMs

Data Deep-Dive: How Enhanced Ad Formats Drive a 30% Uplift in Publisher CPMs

For nearly two decades, the digital publishing industry operated under a quiet, resigned consensus: standard display inventory had a structural revenue ceiling.

·6 min read
5 Reasons Smart Publishers Are Rethinking Their SSP Strategy This Quarter

5 Reasons Smart Publishers Are Rethinking Their SSP Strategy This Quarter

The programmatic advertising landscape is currently undergoing its most significant transformation in over a decade. The "set it and forget it" era of monetizat

·6 min read
5 Yield Management Mistakes Draining Publisher Revenue (And the Data-Backed Fixes)

5 Yield Management Mistakes Draining Publisher Revenue (And the Data-Backed Fixes)

With the digital marketing industry currently valued at over $460 billion, the potential for publisher revenue is higher than ever—yet many are leaving signific

·6 min read
How to Maximize Programmatic Inventory Value: The 2026 Publisher Strategy Guide

How to Maximize Programmatic Inventory Value: The 2026 Publisher Strategy Guide

As we navigate the midpoint of 2026, the programmatic landscape has undergone a fundamental transformation. The industry has moved decisively away from the era

·7 min read