On
On is a Swiss-engineered performance apparel and footwear brand that merges advanced technology with minimalist design
Visit Website ↗On is a Swiss-engineered performance apparel and footwear brand that merges advanced technology with minimalist design. Founded by athletes, the company focuses on creating a unique 'running on clouds' sensation while championing sustainability and circular innovation in the fashion industry.
Who We Serve
Marathon Trainer (Competitive Amateur Athlete)
A dedicated amateur runner who trains consistently for road races and demands footwear that can keep up with high mileage and performance goals.
Pain Points
- -Persistent knee pain from repeated impact on hard road surfaces
- -Standard running shoes wearing out too quickly under heavy training loads
- -Difficulty finding shoes that balance adequate cushioning with the stability needed for long-distance running
Active Professional (Marketing Manager)
A busy professional who wants footwear and activewear that transitions seamlessly from the office to workouts without sacrificing style or comfort.
Pain Points
- -Traditional sneakers looking too bulky or informal for a professional office setting
- -Sore feet after standing or walking for extended periods during events and meetings
- -Activewear that retains odors or loses its shape after frequent washing and wear
At a Glance
Headquarters
Zurich, Switzerland
Industry
Performance Sports — Footwear, Apparel & Accessories
Signature Technology
Patented CloudTec® cushioning system with cloud pods for soft landings and explosive takeoffs
Product Categories
Performance Running Shoes, Trail & Hiking Footwear, Athletic Apparel, Lifestyle Sneakers, Tennis & Training Footwear
Origin
Founded in Switzerland with a focus on Swiss engineering and precision design
Market Reach
Globally recognized brand sold across international markets
Design Philosophy
Minimalist Swiss aesthetics combined with high-performance athletic function
Use Cases
Road running, trail running, gym training, tennis, professional lifestyle, and casual everyday wear
What Makes Us Different
On delivers a superior, sensation-based movement experience through Swiss-engineered technology, sustainable circularity, and a design philosophy that empowers users to perform at their best while feeling their best.