On
On is a Swiss-engineered performance apparel and footwear brand that merges advanced technology with minimalist design
On is a Swiss-engineered performance apparel and footwear brand that merges advanced technology with minimalist design. Founded by athletes, the company focuses on creating a unique 'running on clouds' sensation while championing sustainability and circular innovation in the fashion industry.
On is a Swiss performance sports company that designs and engineers high-performance running shoes, apparel, and accessories for athletes and active individuals worldwide. The brand is best known for its patented CloudTec technology, which delivers cushioned landings and powerful takeoffs through a system of signature cloud pods on the outsole. On blends elite athletic performance with sleek, minimalist Swiss design, making its products suitable for both competitive sport and everyday wear.
Industry
Apparel & Fashion
Where we work
Global
Who we serve
Marathon Trainer (Competitive Amateur Athlete)
A dedicated amateur runner who trains consistently for road races and demands footwear that can keep up with high mileage and performance goals.
- Persistent knee pain from repeated impact on hard road surfaces
- Standard running shoes wearing out too quickly under heavy training loads
- Difficulty finding shoes that balance adequate cushioning with the stability needed for long-distance running
Active Professional (Marketing Manager)
A busy professional who wants footwear and activewear that transitions seamlessly from the office to workouts without sacrificing style or comfort.
- Traditional sneakers looking too bulky or informal for a professional office setting
- Sore feet after standing or walking for extended periods during events and meetings
- Activewear that retains odors or loses its shape after frequent washing and wear
At a glance
- Headquarters
- Zurich, Switzerland
- Industry
- Performance Sports — Footwear, Apparel & Accessories
- Signature Technology
- Patented CloudTec® cushioning system with cloud pods for soft landings and explosive takeoffs
- Product Categories
- Performance Running Shoes, Trail & Hiking Footwear, Athletic Apparel, Lifestyle Sneakers, Tennis & Training Footwear
- Origin
- Founded in Switzerland with a focus on Swiss engineering and precision design
- Market Reach
- Globally recognized brand sold across international markets
- Design Philosophy
- Minimalist Swiss aesthetics combined with high-performance athletic function
- Use Cases
- Road running, trail running, gym training, tennis, professional lifestyle, and casual everyday wear
What makes us different
On delivers a superior, sensation-based movement experience through Swiss-engineered technology, sustainable circularity, and a design philosophy that empowers users to perform at their best while feeling their best.
Credibility
- Patented CloudTec® technology recognized as a distinctive innovation in performance footwear engineering
- Swiss engineering heritage lending credibility in precision design and product quality
- Global brand recognition across competitive running, tennis, and lifestyle athletic markets
- Broad product range spanning competitive sport to professional lifestyle, reflecting cross-category credibility
- Strong presence in both performance athletics and fashion-forward lifestyle segments
Questions and answers
What does On do?
On is a Swiss performance sports company that makes high-performance running shoes, apparel, and accessories. The brand is known for its patented CloudTec® technology, which uses cloud pods on the outsole to cushion landings and enable powerful takeoffs.
Who is On's target customer?
On primarily targets competitive amateur athletes such as marathon trainers who need durable, high-cushion footwear, as well as active professionals who want performance gear that also looks sleek and appropriate in everyday and office environments.
What makes On different from other running shoe brands?
On's key differentiator is its patented CloudTec® cushioning technology, which delivers a uniquely soft landing and explosive takeoff feel. Combined with minimalist Swiss design, On products bridge elite athletic performance and modern lifestyle aesthetics in a way few competitors do.
What products does On offer?
On offers performance running shoes, trail and hiking footwear, athletic apparel and activewear, lifestyle and casual sneakers, and tennis and training footwear.
Is On suitable for everyday wear or only sports?
On products are designed for both. While the footwear and apparel are engineered for athletic performance, the minimalist Swiss design makes them equally suited for office environments, casual outings, and lifestyle use.
Where is On based?
On is headquartered in Zurich, Switzerland, and operates as a globally recognized brand with international market reach.
What problem does On solve for runners with knee pain?
On's CloudTec® cushioning system is specifically engineered to absorb impact on hard surfaces like roads, which helps reduce stress on joints including the knees — making it a relevant option for runners experiencing pain from high-mileage training.
Does On make apparel in addition to footwear?
Yes, On offers a full range of athletic apparel and activewear designed to complement its footwear, engineered for performance with an emphasis on durability, fit retention, and functionality during training and everyday activity.