The Authority Lab

Experimental tactics and data-backed case studies on building digital trust.

The Series B SaaS brand architecture playbook

How do scaling B2B companies successfully expand their product offerings after securing a growth round without losing the confidence of enterprise buyers? For c

Sep 9, 2026·6 min read

How to fix mixed brand sentiment in AI search with expert testimonials

You run a brand sentiment check across Perplexity and ChatGPT, and the readout is frustratingly mixed: the AI recommends your product but immediately cites a th

Sep 5, 2026·8 min read

How to build an expert co-marketing campaign that AI actually cites

To get large language models to recommend your B2B SaaS brand, you need credible third-party experts talking about you on surfaces the AI already trusts. B2B co

Jul 19, 2026·7 min read