We exist to give marketers more time to think, create, and connect.
The way people discover businesses has fundamentally changed. AI agents don't show ten blue links — they give one answer. Pendium helps businesses see what that answer is, and engineer the content that makes it the right one.
Why this exists
Dan and Rob spent 15 years building Sharethrough together — a native ad exchange that grew to 200 people and created an entire category of advertising built around respect for content and audiences. Dan led the business side, working with enterprise marketing teams at P&G, Red Bull, and Microsoft. Rob was the founding engineer who built the platform and scaled the engineering team from zero.
After Sharethrough, they explored the fringes of emerging technology — always drawn to where the next platform shift was forming. When they saw how quickly AI was becoming the primary way people discover businesses, the pattern was unmistakable.
They'd watched it happen before with Google: businesses thrived on organic traffic until algorithm updates wiped them out overnight. An entire industry of SEO consultants emerged, most selling snake oil. Now it's happening again, but bigger. ChatGPT doesn't rank you #1 through #10 — it either recommends you or it doesn't.
The insight that connects Sharethrough to Pendium: humans are turned off by low-quality AI-generated content. And so are AI agents. The content that earns citations and drives recommendations isn't slop — it's human-in-the-loop content, grounded in the real facts of a business, designed to help AI agents learn about a category and recommend the right products to the right people. The next chapter of content distribution is creating content with the same respect and care for AI agents that Sharethrough brought to human audiences.
What we believe
Continuous, not one-time
AI perception shifts as models retrain, competitors publish, and categories evolve. A one-time audit is already stale by the time you read it. We build systems, not reports. Every action tightens the feedback loop.
Autonomy with guard-rails
The system does the heavy lifting — monitoring, analysis, content engineering — while surfacing only the decisions that require human creativity and judgment. Built-in approval workflows, brand voice preservation, and human-in-the-loop review where it matters.
Quality over volume
We don't flood the internet with content. Every piece has a specific job: fill a specific visibility gap, in a specific brand voice, for a specific audience. AI agents reward specificity and authenticity, not keyword density.
Built for everyone, not just enterprise
A great small business in Ohio should have the same shot at being recommended by AI as a Fortune 500 company. Quality and clarity should determine visibility, not budget. Free to start.
The loop that keeps compounding
Not a dashboard. Not a one-time audit. A system that gets smarter every cycle.
Monitor
Parallel scans across ChatGPT, Claude, Gemini, and Google AI Overviews. Buyer persona simulation. Competitive intelligence.
Analyze
Visibility scores by platform, persona, and topic. Citation tracking. Sentiment analysis. Site health audit.
Engineer
Content briefs tied to specific gaps. Blog posts, social content, tool pages — in your brand voice. Human-in-the-loop approval.
Publish
Hosted blog, CMS integrations, social publishing. Expand the surface area AI agents discover your brand.
Repeat
Every scan feeds back into smarter briefs. The system gets better as it learns about your business and category.
The founders
See what AI says about your business
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