Find out what AI is saying about your startup
Your ideal early adopters already live inside ChatGPT and Claude. They don’t Google — they ask AI. Punch above your weight class by showing up in the same AI answers as the incumbents with 100x your budget. No engineering team required — yours is busy shipping product.
Everything you need to get recommended.
Track how AI sees your startup vs. incumbents
Get detailed visibility scores across all major AI platforms. See how you compare to competitors with 100x your budget. Spoiler: AI doesn’t care about your ARR — it cares about your content. That’s why this works.
Publish content that punches above your weight
Comparison pages, category explainers, use case guides — all AI-optimized and published automatically. This is the content strategy that makes ChatGPT mention your startup in the same breath as the market leaders.
Make sure AI can actually find you
If AI can’t crawl your website, it doesn’t matter how good your product is. Our audit checks schema markup, content structure, and crawlability. Your beautiful single-page React app might be invisible to AI — let’s fix that.
Find the sources AI trusts in your category
See which publications, directories, and review sites AI references when talking about your space. These are the placements that actually matter for AI visibility — and most of them are free to get on if you know where to look.
All the visibility,
none of the Series A budget
The companies you’re competing with have massive marketing teams and years of content. But AI doesn’t care about headcount — it cares about who has the best, most structured information. Pendium gives you the AI visibility playbook that lets a 5-person startup show up next to a 5,000-person incumbent.
We learn your startup
Enter your website URL. Pendium analyzes your product, positioning, messaging, and whatever online presence you have so far — even if it’s just a landing page and a Product Hunt launch. We work with what you’ve got.
We simulate your ideal customers
We create detailed personas that match your early adopters — the technical evaluator comparing tools on Reddit, the ops lead asking ChatGPT to shortlist solutions, the founder looking for a better way. We run their real queries across ChatGPT, Claude, Gemini, and Google AI Overviews.
You see where you stand
Get visibility scores across every AI platform, every persona, and every topic in your category. See where AI recommends you, where it recommends the incumbent, and where your category doesn’t even exist in AI’s mind yet — which is actually an opportunity.
We identify what to improve
Pendium generates prioritized actions — content to create, pages to build, narratives to own. For startups, this often means defining the category in AI’s understanding before anyone else does.
We create content for AI agents
Comparison pages, use case guides, problem-solution explainers, and thought leadership content — all structured to help AI agents understand what you do and recommend you. This is how a startup with 10 customers starts showing up next to companies with 10,000.
We keep improving 24/7
Pendium continuously monitors your visibility and publishes content. As you ship features, close customers, and grow, your AI presence compounds. Unlike paid ads, this investment builds on itself.
Your next customer asked AI to solve their problem.
Did AI even know you exist?
Here’s the thing about early adopters: they’re the exact people who use AI the most. They ask ChatGPT to compare tools. They ask Claude to evaluate solutions. They ask Perplexity to research vendors. If your startup isn’t in those answers, you’re invisible to your best potential customers.
73% of users trust AI recommendations over traditional search results. For startups, this is both a threat and a massive opportunity. The threat: incumbents dominate AI answers by default because they have years of content. The opportunity: AI doesn’t rank by company size — it recommends whoever has the most useful, well-structured information.
That means a seed-stage startup with the right content strategy can show up next to Salesforce, HubSpot, or whatever Goliath owns your category. Pendium is the slingshot. We show you exactly what AI says about your space and create the content that gets you recommended — so you start generating inbound from the most AI-native customers on the planet.
See what AI says about your category — and your place in it
Track how ChatGPT, Claude, Gemini, and AI Overviews talk about your problem space, your solution category, and your competitors. For many startups, the most valuable insight is discovering that AI doesn’t even know your category exists yet — which means you can define it.
Reach early adopters where they actually research
Your early adopters aren’t scrolling Facebook ads. They’re asking AI to evaluate tools, compare approaches, and shortlist solutions. We simulate these exact personas — the technical evaluator, the startup CTO, the ops lead — and show you what AI tells them. This is your TAM inside AI.
Content that makes you look 10x your size
Pendium creates comparison pages, use case guides, and category-defining content — all structured to help AI understand your startup and recommend it. When someone asks ChatGPT “what are the best tools for [your category]?”, this is how you show up next to the billion-dollar incumbents.
Monitor how AI talks about your category in real time
Every day, your ideal customers ask AI about the problem you solve. They ask for tool recommendations, approach comparisons, and vendor evaluations. Pendium monitors all of these conversations so you know exactly what AI says about your startup — and your competitors.
ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — the platforms your early adopters actually use to evaluate tools
We run the same questions your ideal customers ask — from “best tool for [problem]” to “[incumbent] alternatives”
Technical evaluators, startup CTOs, ops leads, product managers — the early adopters who live in AI
Questions, answered.
We’re pre-revenue. Is it too early for this?
How does this help us compete with much bigger companies?
Our early adopters are very technical. Does AI visibility matter for them?
How long until we see results?
What makes this different from content marketing?
We can’t afford a big marketing budget. Is this affordable?
Start showing up where your customers are looking
Enter your startup’s website to see what ChatGPT, Claude, and Gemini say about you — or more likely, don’t say about you. Free, instant, and the first step to punching way above your weight.