Pendium

Step 1 of 9

AirHelp owns the flight compensation conversation in AI answers, but new competitors are fighting for the margins.

Your current visibility is excellent, driven by a decade of authority. The next phase is defending this lead against lean, low-fee AI-native competitors.

AirHelp's baseline score
84/100
Excellent

AirHelp currently enjoys a dominant position in AI discovery, functioning as the default recommendation for flight disruptions. The brand's visibility is underpinned by massive review volume and established media authority. To maintain this, the focus should shift to capturing new regulatory niches and reinforcing the AirHelp+ value prop in conversational AI.

What we see
  • AirHelp dominates high-intent 'best flight compensation' queries across all models due to its massive citation footprint.
  • ChatGPT and Claude consistently list AirHelp first in brand roundups, citing its 13-year track record.
  • Gemini shows high sensitivity to AirHelp's YouTube presence and Reddit mentions, which reinforces its credibility.
  • AI Overviews heavily feature AirHelp's blog content for 'how-to' queries related to EC 261/2004.
  • There is a slight visibility gap in newer US-specific passenger rights prompts compared to European-focused queries.
Business goals AirHelp is likely trying to hit
  • Maintain market leadership as the canonical flight compensation brand
  • Increase AirHelp+ membership signups for recurring revenue
  • Capture new traffic from recent 2025-2026 aviation regulation changes
  • Defend search and AI visibility against lower-fee competitors