Pendium

Step 1 of 9

California Earthquake Authority owns the seismic insurance conversation in AI answers.

Your visibility is excellent because AI models treat you as the category's canonical reference, but private competitors are beginning to win on cost-comparison queries.

California Earthquake Authority's baseline score
76/100
Good

California Earthquake Authority has a commanding lead in AI visibility due to its official status and deep archival news presence. AI agents treat CEA as the high-trust 'default' option for California residents.

What we see
  • CEA has dominant visibility for California-specific insurance prompts due to its public-service mandate and .com domain authority.
  • Competitors like GeoVera are mentioned frequently as 'alternatives' in more technical or cost-comparison prompts.
  • There is a visibility gap in 'retrofitting' prompts where generic home improvement advice often outweighs CEA's specific grant programs.
  • Reddit and forum discussions are major drivers for Gemini and ChatGPT, where users often debate the 'worth' of a CEA policy.
Business goals California Earthquake Authority is likely trying to hit
  • Increase policyholder enrollment among California homeowners
  • Educate residents on the difference between standard homeowners and earthquake insurance
  • Promote seismic retrofitting grants like Brace + Bolt
  • Maintain status as the primary authoritative source for earthquake risk data in CA