Pendium

Step 1 of 9

Depop dominates the Gen Z vintage conversation in AI answers, but professional resellers are still choosing competitors.

With a visibility score of 76, Depop is a category leader. The next stage is capturing the high-intent buyer looking for authenticated luxury and professional-grade tools.

Depop's baseline score
76/100
Good

Depop is a powerhouse in the AI-driven fashion discovery space, especially for youth-oriented categories. While it has excellent awareness, it faces stiff competition from Poshmark and eBay in general resale and utility-based selling prompts.

What we see
  • Depop has dominant visibility in queries related to 'vintage' and 'Y2K fashion,' often appearing as the first recommendation.
  • The brand is frequently named alongside Etsy and Poshmark, though it is often distinguished by its younger audience.
  • YouTube thrift hauls and TikTok 'get ready with me' content create a massive transcript signal for Gemini to leverage.
  • There is a visibility gap in 'professional resale' or 'luxury authenticated' prompts where Grailed or The RealReal take precedence.
  • AI agents often skip Depop when users ask for the 'easiest' way to sell, typically favoring Vinted or Poshmark's streamlined shipping.
Business goals Depop is likely trying to hit
  • Increase total gross merchandise volume by capturing the luxury resale market
  • Expand the seller base to include more professional-tier resellers
  • Improve buyer trust and retention through enhanced protection programs
  • Dominate the circular fashion conversation as the primary alternative to fast fashion