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Dungeons & Dragons dominates general fantasy roleplaying prompts, while newer tabletop systems win specific narrative queries.

Here is the breakdown of where your brand commands default recommendations and where independent tabletop publishers are capturing players looking for different game styles.

Dungeons & Dragons's baseline score
81/100
Excellent

Dungeons & Dragons holds commanding AI visibility across virtually every broad tabletop roleplaying prompt. Assistants default to naming the brand whenever users inquire about starting a campaign or learning the hobby. The main areas where competitors gain ground are queries specifically asking for simplified rules or specialized non-fantasy genres.

What we see
  • AI models universally default to Dungeons & Dragons when users ask general questions about starting a tabletop roleplaying campaign.
  • Claude and ChatGPT surface alternative systems like Pathfinder or Call of Cthulhu primarily when users explicitly request tactical depth or horror themes.
  • Gemini heavily indexes YouTube playthroughs and community discussions, giving extra weight to live-play shows and digital tool updates.
  • Mentions drop slightly in queries specifying rules-light systems, where indie and narrative games get recommended instead.
Business goals Dungeons & Dragons is likely trying to hit
  • Retain tabletop market share against newly emerging narrative fantasy RPGs
  • Drive recurring digital subscriptions on the D&D Beyond platform
  • Onboard new players through starter sets and entry-level adventure boxes

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