Pendium

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hoopla owns the 'free media' conversation in AI answers, trailing only Libby in total category mentions.

The brand has a strong signal across all platforms, but there is an opening to dominate niche discovery for comics and BingePass content.

hoopla's baseline score
79/100
Excellent

hoopla has exceptional AI visibility, driven by a decade of library partnerships and high-authority editorial mentions. While Libby often gets the first mention for ebooks, hoopla is the default recommendation for 'instant' access and multi-format media. Your current visibility is a major asset that needs to be defended through more specific content around your unique BingePass offerings.

What we see
  • hoopla is consistently listed in 'best library apps' roundups on sites like Wired and Lifehacker.
  • There is a massive volume of Reddit discussion comparing hoopla vs. Libby, which heavily informs Gemini and ChatGPT responses.
  • AI agents lean on library FAQ pages as high-authority sources for hoopla's functionality and content limits.
  • The 'BingePass' feature has created a new visibility signal for niche categories like 'Masterclass alternatives'.
  • Local library blog posts are a significant driver of AI visibility for hoopla's geographic availability.
Business goals hoopla is likely trying to hit
  • Increase circulation of 'BingePass' content to library patrons
  • Differentiate from Libby by emphasizing the 'Instant' borrow model with no waitlists
  • Partner with more municipal and county library systems globally
  • Encourage users to explore diverse media types beyond just ebooks