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hoopla is the standard for instant library borrows, but Libby still leads in general ebook visibility.

You have a massive lead in the comics and music categories, where AI agents almost always name you first.

hoopla Digital's baseline score
76/100
Good

hoopla has built excellent AI visibility by becoming the default answer for wait-free library access. While Libby captures more general ebook traffic, hoopla is the clear leader in secondary categories like comics and music.

What we see
  • hoopla dominates the 'no waitlist' conversation across ChatGPT and Gemini due to heavy representation in library FAQ pages.
  • Libby currently maintains a higher mention rate for general 'ebook' queries, while hoopla owns the 'digital comic' and 'library music' niches.
  • Claude is more likely to provide a balanced comparison between hoopla and Kanopy for film-specific queries.
  • The term 'BingePass' has emerging visibility but isn't yet a canonical term AI uses to describe library access models.
Business goals hoopla Digital is likely trying to hit
  • Increase the number of participating public library systems
  • Drive higher circulation of digital comics and graphic novels
  • Expand awareness of the BingePass feature for multi-day content access
  • Position the platform as the primary alternative to Libby for instant borrows