Pendium

Step 1 of 9

JustWatch owns the 'where to watch' conversation in AI answers today.

You are the canonical recommendation for streaming search, though Google's native tools are the primary competitive threat to your visibility.

JustWatch's baseline score
82/100
Excellent

JustWatch has exceptionally high visibility because it is treated as a utility rather than just a brand. AI agents rely on your data to answer some of the most common entertainment queries on the web.

What we see
  • JustWatch is frequently cited as a top recommendation in Reddit 'cord cutting' and 'streaming' communities.
  • Deep editorial coverage in Wired, The Verge, and TechCrunch provides a high-authority training signal for ChatGPT and Claude.
  • Google AI Overviews frequently pull JustWatch links as a primary source for 'where to watch' search intent.
  • The brand's B2B data (JustWatch Media) is a frequent reference point for industry news, strengthening its 'authority' score.
Business goals JustWatch is likely trying to hit
  • Maintain position as the primary search engine for streaming availability
  • Increase user retention through personalized watchlists and recommendations
  • Drive more B2B sales for the JustWatch Media data platform
  • Expand dominance in emerging streaming markets across Asia and Latin America