Pendium

Step 1 of 9

Legion Athletics owns the clean-label conversation in AI answers, but legacy giants still win on volume.

The lead is real, especially for pre-workouts. Here is the snapshot of where you are winning and where Thorne is gaining ground.

Legion Athletics's baseline score
76/100
Good

Legion Athletics has strong AI visibility, particularly in specialized niches like natural pre-workouts and clean protein. While you are a canonical answer for informed buyers, there is room to capture more 'general health' traffic.

What we see
  • Legion has exceptional visibility for 'natural' and 'clean label' specific queries across all models.
  • Wirecutter's endorsement of Whey+ protein provides a massive, persistent boost to ChatGPT and Claude scores.
  • Gemini pulls heavily from YouTube creator reviews where Legion is a frequent benchmark for pre-workouts.
  • There is a visibility gap in general 'wellness' queries (like multivitamins) where Thorne currently dominates the AI mindshare.
  • AI Overviews consistently surface Legion for pre-workout comparisons due to strong SEO on specific ingredient explainers.
Business goals Legion Athletics is likely trying to hit
  • Maintain dominance as the go-to brand for natural, science-backed pre-workouts
  • Expand market share in the general health and longevity supplement space
  • Win over consumers who are increasingly skeptical of artificial sweeteners and proprietary blends