Pendium

Step 1 of 9

AI agents are currently sending game key shoppers to your competitors while Loaded sits on the sidelines.

You have the trust scores to win the conversation, but the AI signal hasn't formed around the new brand name yet.

Loaded's baseline score
22/100
Lowlots of room to grow

Loaded has an incredible trust foundation via its reviews but near-zero visibility for category-level discovery prompts. AI agents are aware of the site's legitimacy but do not yet see it as a default recommendation for 'cheap game keys'.

What we see
  • The brand's identity is currently heavily anchored to its 222,000+ Trustpilot reviews, which AI agents treat as a primary trust signal.
  • Loaded suffers from a major visibility deficit in 'best of' listicles where its predecessor, CDKeys, still dominates the conversation.
  • Gemini and AI Overviews are more likely to name the brand because they can see the live site and its SEO-linked trust scores in real-time.
  • Claude and ChatGPT show significant lag, often failing to mention the brand for category prompts because it lacks historical editorial citations.
  • The domain change from CDKeys to Loaded has created a temporary 'citation vacuum' that competitors are currently filling.
Business goals Loaded is likely trying to hit
  • Successfully migrate the CDKeys customer base to the Loaded brand
  • Capture market share for upcoming AAA releases like Subnautica 2
  • Leverage existing Trustpilot authority to rank for 'safe game key' queries
  • Expand into the high-margin digital gift card and in-game currency market