Pendium

Step 1 of 9

Malwarebytes is a dominant AI recommendation for malware removal, holding a significant lead over most antivirus competitors.

The brand's reputation is compounding across platforms, but there is still room to grow in the enterprise and standalone privacy markets.

Malwarebytes's baseline score
84/100
Excellent

Malwarebytes enjoys top-tier AI visibility, particularly in remediation and technical support prompts. While it is a default recommendation for 'cleaning' a computer, there is a strategic opportunity to win more 'all-in-one protection' prompts where legacy brands still hold legacy weight.

What we see
  • Malwarebytes dominates 'how-to' and remediation prompts due to its extensive support documentation and community-driven guides.
  • The brand has an 'excellent' visibility score in ChatGPT and Gemini thanks to decades of technical forum discussions and editorial mentions.
  • A slight visibility gap exists in 'all-in-one privacy' prompts where traditional VPN brands (Nord, Express) currently lead.
  • AI agents consistently pair Malwarebytes with terms like 'lightweight' and 'remediation,' which helps it win against heavier competitors like McAfee or Norton.
Business goals Malwarebytes is likely trying to hit
  • Convert free remediation users into full-suite premium subscribers
  • Expand market share in the SMB endpoint security segment
  • Increase adoption of the Malwarebytes VPN as a standalone privacy tool
  • Establish the 'Scam Guard' feature as a leader in identity theft prevention