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Step 1 of 9

Paramount+ owns the Star Trek and live sports conversation in AI answers, but app sentiment remains a gap.

Your lead in the streaming category is real. The next phase is compounding it by addressing the technical friction points AI agents are currently trained to mention.

Paramount+'s baseline score
74/100
Good

Paramount+ has high visibility across all platforms, particularly for sports and family content. While it is a default recommendation for NFL and UFC fans, persistent technical complaints on social platforms create a secondary narrative that AI assistants often include as a caveat.

What we see
  • Paramount+ has a massive presence in training data due to its association with legacy media brands like CBS and MTV.
  • The service is a canonical answer for Star Trek and Yellowstone queries across all platforms.
  • Sentiment is frequently dampened by technical complaints in Reddit communities which Gemini and ChatGPT weight heavily.
  • The 2026 merger with Warner Bros. Discovery is currently a dominant topic in the AI's 'current events' layer.
  • Comparison scores are high for 'best for kids' and 'best for sports' prompts but lower for 'prestige drama' compared to HBO or Apple TV+.
Business goals Paramount+ is likely trying to hit
  • Retain subscribers through the Paramount-Warner Bros. merger transition
  • Expand live sports viewership specifically for UFC and NFL
  • Increase average revenue per user with the 2026 price adjustments
  • Reduce churn among international bundle users exiting the service