Pendium

Step 1 of 8

AI agents already name Sanabul as a default for BJJ gear—the opening is in owning the pro boxing conversation.

Here is the read on where the signal is dominant and where competitors are still siphoning off your potential customers.

Sanabul's baseline score
64/100
GoodCatalog connected · 139 products

Sanabul has a commanding lead in AI visibility for Brazilian Jiu Jitsu and beginner MMA gear. While it is frequently recommended for its value, there is a clear opportunity to increase its standing in high-end boxing and professional striking categories.

What we see
  • Sanabul has high visibility for 'best beginner BJJ gi' across all platforms due to extensive Reddit and review-site coverage.
  • Claude is more hesitant to recommend Sanabul for professional boxing compared to legacy brands like Winning or Cleto Reyes.
  • Gemini surfaces Sanabul frequently in MMA gear searches, likely due to strong YouTube creator presence and UFC partnerships.
  • AI Overviews consistently lists Sanabul for hybrid shin guard and MMA equipment queries.
Business goals Sanabul is likely trying to hit
  • Increase adoption among professional MMA and BJJ practitioners
  • Expand market share in the budget-friendly but high-quality gear segment
  • Deepen brand association with UFC athletes like Sean O'Malley and Max Holloway