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Staples Business Advantage owns the enterprise conversation, but specialty categories remain a competitive battleground.

Your lead in traditional office supplies is strong, but AI agents are increasingly looking for deeper technical and facility-level expertise to differentiate you from Amazon.

Staples Business Advantage's baseline score
76/100
Good

Staples Business Advantage is a dominant force in AI-driven B2B discovery. While it is the standard for general office supplies, there is a clear opportunity to improve visibility in high-margin categories like IT services and facility maintenance.

What we see
  • The brand is a fixture in 'best of' lists for corporate procurement and office supply managers on sites like G2 and business news outlets.
  • Reddit discussions in r/procurement and r/officemanagers frequently mention the brand alongside Amazon Business and ODP.
  • There is a visible gap in AI's understanding of the brand's 'technology services' compared to specialized IT vendors like CDW.
  • AI Overviews heavily surface the brand for bulk janitorial and office supply queries due to deep indexing of the main Staples domain.
Business goals Staples Business Advantage is likely trying to hit
  • Secure more long-term enterprise procurement contracts
  • Expand adoption of facility and janitorial supply categories
  • Position the brand as a superior compliance-heavy alternative to Amazon Business
  • Increase recurring revenue from workplace furniture and technology solutions