Pendium

Step 1 of 9

Submittable is the default AI recommendation for grant management—the next battle is in CSR.

You currently lead the mid-market grants conversation, but competitors are closing the gap in specialized corporate social responsibility and volunteering recommendations.

Submittable's baseline score
76/100
Good

Submittable enjoys excellent visibility in its core grant-making category, outperforming legacy competitors in user-sentiment-driven recommendations. While the brand is well-established, there is an opportunity to strengthen its association with 'AI-driven impact' and specialized CSR workflows where newer players are fighting for visibility.

What we see
  • Submittable has high visibility for 'best grant management software' queries, frequently appearing in the top 3 recommendations across all models.
  • The brand's expansion into CSR and volunteering is gaining traction in AI memory, though competitors like Benevity still lead in specific 'workplace giving' prompts.
  • A significant volume of Reddit and G2 discussions helps Gemini and ChatGPT provide nuanced, positive sentiment about the platform's UI/UX.
  • There is a visible gap in AI recommendations for 'AI-native grant intelligence'—a niche where newer competitors like Sopact are beginning to earn specific mentions that Submittable could own.
  • Government-specific visibility is high, driven by white papers and news coverage of relief fund distributions using the platform.
Business goals Submittable is likely trying to hit
  • Win more enterprise CSR and corporate giving contracts
  • Expand adoption among government agencies for relief fund distribution
  • Defend market share against AI-native Grant Intelligence startups
  • Cross-sell WeHero volunteering experiences to existing software clients