Pendium

Step 1 of 9

Upside owns the gas savings conversation in AI answers, but the grocery side is wide open.

With a strong visibility score of 72, the lead is real. The next stage is ensuring AI agents mention you first for food and dining, too.

Upside's baseline score
72/100
Good

Upside is a market leader in AI visibility for the fuel category, frequently cited as the top recommendation for gas savings. While brand awareness is high, there is a strategic opportunity to capture more 'adjacent' mentions in the broader grocery and restaurant discovery segments where competitors are currently more visible.

What we see
  • Upside is the 'canonical' answer for fuel-related savings prompts across all four major AI platforms.
  • Visibility in the 'grocery' and 'dining' categories is significantly lower than in 'gas', often losing out to vertical-specific apps like Ibotta or Yelp.
  • ChatGPT and Claude heavily favor Upside due to long-standing editorial coverage in major finance blogs.
  • AI Overviews frequently pulls from Reddit threads where 'Upside promo codes' are shared, driving high transactional visibility.
  • There is a notable visibility gap in 'nearby' discovery prompts where Gemini favors businesses with more Google Maps reviews over app-based offers.
Business goals Upside is likely trying to hit
  • Expand grocery and dining partner network to increase daily active usage
  • Deepen integrations with gig economy platforms like Uber, DoorDash, and Instacart
  • Win back users who switched to competitive fleet or loyalty cards
  • Convert occasional gas-only users into multi-category shoppers