What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/15Five

AI Visibility & Sentiment

15Five

15Five is an AI-powered performance management platform that helps businesses improve employee engagement, performance, and retention. The platform combines performance reviews, engagement surveys, manager enablement tools, and AI-powered analytics to help HR teams and managers drive measurable business impact.

Active Monitoring

15five.com

Startups

AI Visibility Score

72/100

Good

Sentiment Score

92/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe 15Five today.

15Five has successfully achieved a dominant 100% mention rate on ChatGPT, yet it consistently trails Lattice in overall frequency and ranking authority across the AI landscape. While the brand is the clear leader for the Strategic CHRO persona, a significant ranking volatility in employee engagement queries—dropping as low as position 17—reveals a critical vulnerability in its core product narrative.

Value Proposition

An AI-powered all-in-one people management system that delivers effortless insights, easy-to-use performance reviews, and enables managers to lead with impact—helping companies reduce turnover, boost engagement, and maximize employee performance.

Overview

Mission

To accelerate human-centered leadership in the world, so that companies and their people can thrive.

Products & Services

AI-powered performance reviews (Perform)Employee engagement surveys (Engage)Manager enablement and coaching toolsCompensation managementHR Outcomes Dashboard with AMAYA AI agent

Current State

Visibility Landscape

A high-level view of how 15Five performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	82	70	79	56
Core Topics Product/service category queries	—	—	—	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

—

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Lattice

55 mentions

Slack

38 mentions

Leapsome

29 mentions

Culture Amp

29 mentions

Jira

18 mentions

BambooHR

18 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve 15Five's AI visibility.

Key Findings

Strength

Absolute dominance on ChatGPT with a 100% mention rate across all tested HR technology queries.

Strength

High-authority positioning for the Strategic CHRO persona, achieving a 94% mention rate and an impressive 4.7 average position.

Strength

Strong performance in 'Manager Enablement & Coaching' queries, specifically ranking #2 on ChatGPT and #3 on Claude and AI Overviews.

Recommended Actions

Solidify the 'Employee Engagement' knowledge base to stabilize rankings.

Ranking at #17 on ChatGPT for core engagement queries is a significant risk that allows competitors to own the retention narrative.

Optimize technical content for Google AI Overviews (AIO).

With only 63% visibility in AIO compared to 100% on ChatGPT, there is a clear disconnect between 15Five's LLM authority and its search-generative visibility.

Develop targeted content assets for the 'Efficiency-Focused People Ops' persona.

This persona currently has the lowest visibility (75%) and poorest average position (6.6), representing a major segment of the buying committee that AI is underserving.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Performance Reviews(3 queries)

“how to run a performance review process using AI to make it easier for managers”

3/4 platforms mentioned

Core

ChatGPT

1.Lattice

2.Leapsome

3.15Five

4.Workday

5.ADP

+5 more

Claude

1.Micron Technology

2.Lattice

3.Lattice AI Agent

4.Lattice Writing Assist

5.Leapsome

+4 more

Gemini

1.Slack

2.Jira

3.GitHub

4.Lattice

5.Betterworks

6.15Five

+3 more

AI Overviews

1.SkillCycle

2.Macorva

3.Lattice

4.Betterworks

5.Intrepid by VitalSource

8.15Five

+3 more

“help me design a performance management system for a mid-market company that isn't just a spreadsheet”

3/4 platforms mentioned

Core

The Strategic CHRO · Chief Human Resources Officer

ChatGPT

1.Workday

2.ADP

3.UKG

4.Lattice

5.15Five

+15 more

Claude

1.Lattice

2.15Five

3.HiBob

4.WorkStory

5.Slack

+2 more

Gemini

1.Lattice

2.15Five

3.Lattice

4.15Five

5.Culture Amp

+1 more

AI Overviews

1.Slack

2.Microsoft Teams

“tools that help managers write better, more objective feedback for their reports”

4/4 platforms mentioned

Core

The Strategic CHRO · Chief Human Resources Officer

ChatGPT

1.Textio

2.Lattice

3.Leapsome

4.15Five

5.Workday Peakon

+7 more

Claude

1.Textio

2.Abloomify

3.Bloomy

4.Jira

5.GitHub

9.15Five

+8 more

Gemini

1.Lattice

2.15Five

3.Textio

4.Textio Lift

5.Spotify

+8 more

AI Overviews

1.Betterworks

2.Lattice

3.&samhoud Bias Checker

4.Effy AI

5.emPerform

13.15Five

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Demystifying Ai For Hr Five Ways To Address Misconceptions

mercer.com

Web1 ref

30057881531415 Lattice AI Review Packet Summaries In Calibration

help.lattice.com

Web1 ref

Ai Guidance

ada.gov

Gov1 ref

11548111619357 How To Use Leapsome S AI Feature In Reviews

help.leapsome.com

Web1 ref

AI Performance Reviews: How to Use AI in 2026 | Factorial

factorialhr.com

Web1 ref

Should managers use AI to write employee performance reviews? - Anchorage Daily News

adn.com

Web1 ref

Top AI Performance Management Software: 2026 Comparison and Reviews

evalflow.com

Web1 ref

How companies are using AI in performance reviews now

charterworks.com

Web1 ref

AI Coaches Will Be the Death of Annual Performance Reviews

shrm.org

Web1 ref

AI in performance management: The complete guide 2026

mihcm.com

Web1 ref

17 Best AI Performance Management Tools Reviewed in 2026

peoplemanagingpeople.com

Web1 ref

How to Use AI for Performance Reviews in 2026

gowindmill.com

Web1 ref

Here’s a safe way to use AI to write performance reviews - Fast Company

fastcompany.com

Web1 ref

Using AI to Write Performance Reviews: Everything You Need to Know | Article | Lattice

lattice.com

Web1 ref

Top 20 AI Systems for Performance Tracking and Employee Development

pesto.tech

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of 15Five.

Lattice55 mentions

15Five53 mentions

Slack38 mentions

Leapsome29 mentions

Culture Amp29 mentions

Jira18 mentions

BambooHR18 mentions

Notion17 mentions

Workday16 mentions

Textio16 mentions

Betterworks14 mentions

Brand Identity

Brand Voice & Style

How AI perceives 15Five's communication style and personality

15Five communicates with a confident yet approachable tone that balances data-driven credibility with genuine care for people. The brand voice is professional and authoritative when discussing business outcomes and ROI, while remaining warm and human-centered when addressing employee experience. They use clear, action-oriented language that emphasizes simplicity and impact, avoiding jargon while demonstrating deep HR expertise. The overall feel is that of a trusted advisor who genuinely believes in the power of great management to transform both businesses and lives.

Core Tone Traits

Human-Centered & Empathetic

Consistently emphasizes people, care, and the human side of business performance

Confident & Results-Oriented

Speaks authoritatively about business impact, ROI, and measurable outcomes

Approachable & Clear

Uses accessible language, avoids complexity, and emphasizes ease of use

Empowering & Action-Focused

Encourages managers and HR leaders to take meaningful action with clear next steps

Backing

Investors

Origin Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

15Five

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start getting recommended by AI

Frequently asked questions