What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

15Five

Visibility72

Vibe92

Businesses/15Five

AI Visibility & Sentiment

15Five

15Five is an AI-powered performance management platform that helps businesses improve employee engagement, performance, and retention. The platform combines performance reviews, engagement surveys, manager enablement tools, and AI-powered analytics to help HR teams and managers drive measurable business impact.

Active Monitoring

15five.com

Startups

AI Visibility Score

72/100

Good

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe 15Five today.

15Five has successfully achieved a dominant 100% mention rate on ChatGPT, yet it consistently trails Lattice in overall frequency and ranking authority across the AI landscape. While the brand is the clear leader for the Strategic CHRO persona, a significant ranking volatility in employee engagement queries—dropping as low as position 17—reveals a critical vulnerability in its core product narrative.

Working in your favor

Absolute dominance on ChatGPT with a 100% mention rate across all tested HR technology queries.

High-authority positioning for the Strategic CHRO persona, achieving a 94% mention rate and an impressive 4.7 average position.

Strong performance in 'Manager Enablement & Coaching' queries, specifically ranking #2 on ChatGPT and #3 on Claude and AI Overviews.

Gaps to close

Underperformance in Google AI Overviews compared to LLMs, with visibility dropping to 63% and a lagging average position of 5.9.

Extreme volatility in 'Employee Engagement' queries where the brand fluctuates between position 4 and position 17, indicating inconsistent semantic association.

Lattice currently holds a 47% higher mention volume and superior average positioning, suggesting 15Five is often the 'second choice' in comparative AI analysis.

Opportunities

Capture the 'AI-Modernized Performance Review' niche where 15Five already secures #2 positions on Claude and ChatGPT.

Improve the 'Efficiency-Focused People Ops' persona visibility, which currently lags at a 75% mention rate compared to the CHRO segment.

Leverage the high sentiment in AI Overviews to bridge the gap between being mentioned and being the primary recommendation.

Highest-Impact Actions

Solidify the 'Employee Engagement' knowledge base to stabilize rankings.

Ranking at #17 on ChatGPT for core engagement queries is a significant risk that allows competitors to own the retention narrative.

Optimize technical content for Google AI Overviews (AIO).

With only 63% visibility in AIO compared to 100% on ChatGPT, there is a clear disconnect between 15Five's LLM authority and its search-generative visibility.

Develop targeted content assets for the 'Efficiency-Focused People Ops' persona.

This persona currently has the lowest visibility (75%) and poorest average position (6.6), representing a major segment of the buying committee that AI is underserving.

Value Proposition

An AI-powered all-in-one people management system that delivers effortless insights, easy-to-use performance reviews, and enables managers to lead with impact—helping companies reduce turnover, boost engagement, and maximize employee performance.

Overview

Mission

To accelerate human-centered leadership in the world, so that companies and their people can thrive.

Products & Services

AI-powered performance reviews (Perform)Employee engagement surveys (Engage)Manager enablement and coaching toolsCompensation managementHR Outcomes Dashboard with AMAYA AI agent

Current State

Visibility Landscape

A high-level view of how 15Five performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about 15Five? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	88	91	89	66
“how to run a performance review process using AI to make it easier for managers”	#2	#2	#2	#3
“best way to track employee engagement every week without it being annoying, what platforms should I use”	#10	#7	#4	No
“what software helps managers stay on top of 1-on-1s and career development for their teams”	#2	#3	#9	#3
“best reviewed performance management and engagement platforms for a 500 person company”	#2	#2	#3	#3
“help me design a performance management system for a mid-market company that isn't just a spreadsheet”	#5	#2	#2	No
“tools that help managers write better, more objective feedback for their reports”	#4	#2	#2	#5
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about 15Five? What do they do and what's their reputation?”

“how to run a performance review process using AI to make it easier for managers”

“best way to track employee engagement every week without it being annoying, what platforms should I use”

#10

“what software helps managers stay on top of 1-on-1s and career development for their teams”

“best reviewed performance management and engagement platforms for a 500 person company”

“help me design a performance management system for a mid-market company that isn't just a spreadsheet”

“tools that help managers write better, more objective feedback for their reports”

Competitive Landscape

Lattice

55 mentions

15Five

53 mentions

Slack

38 mentions

Leapsome

29 mentions

Culture Amp

29 mentions

Jira

18 mentions

BambooHR

18 mentions

Notion

17 mentions

Workday

16 mentions

Textio

16 mentions

Betterworks

14 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve 15Five's AI visibility.

Key Findings

Strength

Absolute dominance on ChatGPT with a 100% mention rate across all tested HR technology queries.

Strength

High-authority positioning for the Strategic CHRO persona, achieving a 94% mention rate and an impressive 4.7 average position.

Strength

Strong performance in 'Manager Enablement & Coaching' queries, specifically ranking #2 on ChatGPT and #3 on Claude and AI Overviews.

Recommended Actions

Solidify the 'Employee Engagement' knowledge base to stabilize rankings.

Ranking at #17 on ChatGPT for core engagement queries is a significant risk that allows competitors to own the retention narrative.

Optimize technical content for Google AI Overviews (AIO).

With only 63% visibility in AIO compared to 100% on ChatGPT, there is a clear disconnect between 15Five's LLM authority and its search-generative visibility.

Develop targeted content assets for the 'Efficiency-Focused People Ops' persona.

This persona currently has the lowest visibility (75%) and poorest average position (6.6), representing a major segment of the buying committee that AI is underserving.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Performance Reviews(3 queries)

“how to run a performance review process using AI to make it easier for managers”

3/4 platforms mentioned

Core

ChatGPT

1.Lattice

2.Leapsome

3.15Five

4.Workday

5.ADP

+5 more

Claude

1.Micron Technology

2.Lattice

3.Lattice AI Agent

4.Lattice Writing Assist

5.Leapsome

+4 more

Gemini

1.Slack

2.Jira

3.GitHub

4.Lattice

5.Betterworks

6.15Five

+3 more

AI Overviews

1.SkillCycle

2.Macorva

3.Lattice

4.Betterworks

5.Intrepid by VitalSource

8.15Five

+3 more

“help me design a performance management system for a mid-market company that isn't just a spreadsheet”

3/4 platforms mentioned

Core

The Strategic CHRO · Chief Human Resources Officer

ChatGPT

1.Workday

2.ADP

3.UKG

4.Lattice

5.15Five

+15 more

Claude

1.Lattice

2.15Five

3.HiBob

4.WorkStory

5.Slack

+2 more

Gemini

1.Lattice

2.15Five

3.Lattice

4.15Five

5.Culture Amp

+1 more

AI Overviews

1.Slack

2.Microsoft Teams

“tools that help managers write better, more objective feedback for their reports”

4/4 platforms mentioned

Core

The Strategic CHRO · Chief Human Resources Officer

ChatGPT

1.Textio

2.Lattice

3.Leapsome

4.15Five

5.Workday Peakon

+7 more

Claude

1.Textio

2.Abloomify

3.Bloomy

4.Jira

5.GitHub

9.15Five

+8 more

Gemini

1.Lattice

2.15Five

3.Textio

4.Textio Lift

5.Spotify

+8 more

AI Overviews

1.Betterworks

2.Lattice

3.&samhoud Bias Checker

4.Effy AI

5.emPerform

13.15Five

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Demystifying Ai For Hr Five Ways To Address Misconceptions

mercer.com

15Five

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

15Five

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.