Pendium
Anduril Industries
Anduril Industries
Visibility63
Vibe96
Businesses/Defense Technology/Anduril Industries
Anduril Industries
AI Visibility & Sentiment

Anduril Industries

Anduril is a defense technology company that builds advanced autonomous systems and software platforms for the U.S. military and allied nations. They design and manufacture cutting-edge defense products including autonomous aircraft, counter-drone systems, and AI-powered mission software at their Arsenal-1 facility in Ohio.

Active Monitoring
anduril.com
Defense TechnologyStartups
AI Visibility Score
63/100

Good

Sentiment Score
96/100
AI Perception

Summary

Anduril has successfully established itself as the definitive leader of the new defense guard, securing a dominant 92% mention rate and top-three average positioning across Google Gemini and AI Overviews. While the brand owns the 'innovation' narrative, a significant visibility bottleneck persists on ChatGPT where rankings for core command-and-control capabilities drop as low as 41st, ceding ground to legacy primes.

Value Proposition

Transforming U.S. defense capabilities through advanced autonomous technology, AI-powered mission systems, and modern manufacturing that delivers superior defense products faster and at scale.

Overview

Anduril is a defense technology company that builds advanced autonomous systems and software platforms for the U.S. military and allied nations. They design and manufacture cutting-edge defense products including autonomous aircraft, counter-drone systems, and AI-powered mission software at their Arsenal-1 facility in Ohio.

Mission

Rebuild the Arsenal - establishing a new standard in defense manufacturing to transform U.S. defense capabilities with advanced technology.

Products & Services
Ghost - Autonomous reconnaissance and surveillance systemsBarracuda - Mass-deployable autonomous systemsLattice - AI-powered autonomy software platformRoadrunner - Reusable loitering munitionsFury - Autonomous combat aircraft
Agent Breakdown

AI Platforms

How often do different AI platforms reference Anduril Industries?

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Conversation Analysis

Topics

What conversations is Anduril Industries included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Anduril Industries to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Modernizing Autonomous Defense Assets(2 queries)

“help me find low-cost mass-deployable autonomous systems for a large scale conflict”

0/4 platforms mentioned

ChatGPTChatGPT
1.Matternet
2.Zipline
3.Volatus Aerospace
4.Wingcopter
5.Clearpath Robotics

+37 more

ClaudeClaude

No brands listed

GeminiGemini
1.Wild Hornet
2.Escadrone
3.Shahed-136
4.Geran-2
5.SYPAQ Corvo PPDS

+21 more

AI OverviewsAI Overviews
1.Project Talon
2.Northrop Grumman
3.YFQ-48A Talon Blue
4.Hellscape
5.MBDA One-Way Effector

+7 more

“what are the best reusable loitering munitions for air defense right now”

3/3 platforms mentioned

ClaudeClaude
1.AeroVironment
2.Switchblade 300
3.ATAK
4.Anduril
5.Roadrunner

+4 more

GeminiGemini
1.Anduril Roadrunner-M
2.Lattice
3.ATAK
4.MARSS NiDAR Interceptor
5.MARSS

+9 more

AI OverviewsAI Overviews
1.Flir
2.Rogue 1
3.Teledyne FLIR
4.Bolt-M
5.Anduril Industries

+11 more

AI Powered Command And Control Integration(1 query)

“how can we integrate multiple different autonomous assets into one command and control software”

3/4 platforms mentioned

ChatGPTChatGPT
1.MAVLink
2.PX4
3.ArduPilot
4.MAVROS
5.MAVSDK
41.Anduril Lattice

+40 more

ClaudeClaude
1.ROS 2
2.MQTT
3.DDS
4.Auterion Skynode
5.Skynode Console

+12 more

GeminiGemini
1.MAVLink
2.ROS
3.ROS 2
4.JAUS
5.DDS
8.Anduril Lattice

+10 more

AI OverviewsAI Overviews
1.Anduril
2.Lattice
3.MIT Lincoln Laboratory
4.IITCHS
5.L3Harris

+4 more

Evaluating Next Gen Defense Innovators(1 query)

“who are the most innovative defense tech companies right now”

4/4 platforms mentioned

ChatGPTChatGPT
1.Lockheed Martin
2.Northrop Grumman
3.Raytheon Technologies
4.RTX
5.SM
9.Anduril Industries

+44 more

ClaudeClaude
1.Anduril Industries
2.Palantir Technologies
3.Northrop Grumman
4.Axiom Space
5.Relativity Space

+2 more

GeminiGemini
1.Anduril Industries
2.Lattice OS
3.Altius
4.Dive-LD
5.Roadrunner

+26 more

AI OverviewsAI Overviews
1.Anduril Industries
2.Lattice OS
3.Helsing
4.Palantir Technologies
5.Shield AI

+19 more

Collaborative Combat Aircraft & Loyal Wingman Research(1 query)

“what companies are building autonomous combat aircraft for collaborative missions”

2/3 platforms mentioned

ClaudeClaude
1.Kratos Defense & Security Solutions
2.XQ-58A Valkyrie
3.Boeing
4.Lockheed Martin
5.General Atomics

+4 more

GeminiGemini
1.F-35
2.NGAD
3.Anduril Industries
4.Fury
5.Lattice

+26 more

AI OverviewsAI Overviews
1.The Boeing Company
2.Anduril Industries
3.YFQ-44A "Fury"
4.General Atomics Aeronautical Systems (GA-ASI)
5.YFQ-42A "Dark Merlin"

+17 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in Google Gemini with a 92% mention rate and a 2.5 average position across all high-intent defense queries.

Strength

Flawless 100% visibility with the Tactical Modernization Lead persona, signaling perfect alignment with the needs of frontline tech adopters.

Strength

Clear leadership in the 'loitering munitions' and 'innovative defense tech' categories, consistently outranking legacy competitors like Lockheed Martin and Boeing.

Strength

Top-tier performance in Claude for high-level strategic queries, particularly regarding next-gen defense innovation.

Gap

Significant ranking volatility on ChatGPT, characterized by an average position of 15.3 and a failure to appear for key 'mass-deployable autonomous systems' queries.

Gap

Lower-than-average engagement with the Allied Mission Commander persona, suggesting a need for content focused on coalition interoperability.

Gap

Exposure to Shield AI in terms of mention volume, as the competitor appears more frequently across a broader range of tested scenarios.

Opportunity

Capitalize on the current AI Overviews dominance to capture traffic from 'Collaborative Combat Aircraft' and 'Loyal Wingman' searches.

Opportunity

Directly target the 'AI-Powered Command and Control Integration' query on ChatGPT to improve the low #41 ranking and solidify Lattice's digital footprint.

Opportunity

Incorporate more technical specifications into public-facing documents to help LLMs better categorize mass-deployable systems.

Technical Health

Site Health for AI Visibility

How well Anduril Industries's website is optimized for AI agent discovery and comprehension.

76/100
8 passed 2 warnings 5 issues
Audited 2/28/2026
Crawlability93

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

!

Page returns a 403 error

Fix the underlying issue causing the error. 404s should be redirected or the link removed.

!

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

!

Page has no H1 heading

Add a single H1 tag as the main page heading.

!

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

!

Few headings on page

Add more H2 and H3 headings to organize content into sections.

!

Few internal links on this page

Add more internal links to related pages on your site.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

!

LCP data not available

Ensure the page loads with browser rendering enabled.

!

TTI data not available

Ensure the page loads with browser rendering enabled.

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Brand Identity

Brand Voice & Style

How AI perceives Anduril Industries's communication style and personality

Anduril communicates with bold, mission-driven confidence that reflects its position as a disruptive force in defense technology. The brand voice is direct and action-oriented, using powerful declarative statements that convey capability and determination. There's an underlying sense of urgency and patriotic purpose, positioning the company as essential to national security. The tone balances technical sophistication with accessible, punchy messaging that cuts through traditional defense industry jargon.

Core Tone Traits

Bold & Decisive

Uses strong, action-oriented language like 'First to See, First to Act' and 'Fight Unfair' that conveys confidence and capability

Mission-Driven

Every message connects back to the larger purpose of defending the nation and transforming defense capabilities

Technically Sophisticated

Demonstrates deep expertise in autonomous systems and AI while remaining accessible to non-technical audiences

Disruptive & Modern

Positions itself as a new breed of defense company challenging the status quo with innovative approaches

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Anduril Industries

1Anduril Industries32 mentions
2Shield AI16 mentions
3Northrop Grumman12 mentions
4Hivemind10 mentions
5Raytheon9 mentions
6Lockheed Martin8 mentions
7Palantir Technologies8 mentions
8AeroVironment8 mentions
9Boeing7 mentions
10XQ-58A Valkyrie7 mentions
11ATAK6 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

L3Harris Launches Software to Control Autonomous Assets

https://www.executivebiz.com/articles/l3harris-launches-software-to-control-multiple-autonomous-assets

Referenced in 1 query

Review
Command & Control - Anduril

https://www.anduril.com/lattice/command-and-control

Referenced in 1 query

Review
Coordinating Teams of Autonomous Systems

https://www.ll.mit.edu/r-d/projects/coordinating-teams-autonomous-systems

Referenced in 1 query

Review
L3Harris Launches New Technology to Control Autonomous ...

https://www.l3harris.com/newsroom/press-release/2025/02/l3harris-launches-new-technology-control-autonomous-swarms

Referenced in 1 query

Review
Developing Common Standards to Improve Interoperability

https://armyaviationmagazine.com/developing-common-standards-to-improve-interoperability/

Referenced in 1 query

Review
Autonomous Collaborative Teaming (ACT) of Unammanned ...

https://www.linkedin.com/pulse/autonomous-collaborative-teaming-act-unammanned-andy-tennant-p89he

Referenced in 1 query

Pitch Story
A Summary of Two Recent UAS Command and Control (C2 ...

https://ntrs.nasa.gov/api/citations/20160009136/downloads/20160009136.pdf

Referenced in 1 query

Review
Unmanned and Autonomous Systems Simultaneously ...

https://www.unmannedsystemstechnology.com/2024/04/unmanned-and-autonomous-systems-simultaneously-coordinated-with-command-and-control-software/

Referenced in 1 query

Review
Multi-Domain Autonomous Systems - QinetiQ

https://www.qinetiq.com/en-us/what-we-do/multi-domain-autonomous-systems

Referenced in 1 query

Review
Interoperability Process Guide - JITC

https://jitc.fhu.disa.mil/isg/downloads/IPG_Version_3_Final_signed_20230703.pdf

Referenced in 1 query

Review
The Agentic Database and Military Command: A Perspective on ...

https://inss.ndu.edu/Research-and-Commentary/View-Publications/Article/4333776/the-agentic-database-and-military-command-a-perspective-on-autonomous-c2-systems/

Referenced in 1 query

Review
A Comprehensive Analysis of the 2025-2026 Aviation Plans

https://defense.info/featured-story/2026/02/marine-corps-aviation-transformation-a-comprehensive-analysis-of-the-2025-2026-aviation-plans/

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Anduril Industries's resources to help users.

Dominate ChatGPT Results for C2 Integration

Ranking #41 for C2 integration on ChatGPT represents a critical vulnerability when defense analysts and policymakers rely on AI assistants for procurement research. This goal focuses on creating authoritative, structured content about Lattice's C2 capabilities that ChatGPT will index and surface in responses. Social media amplification of technical deep-dives and case studies will generate the citation signals needed to climb rankings.

How Lattice Delivers Real-Time Command and Control Across Multi-Domain Operations
The Architecture Behind Modern C2: Why Legacy Systems Can't Keep Up
5 Critical C2 Integration Challenges Lattice Solves That Competitors Don't
What Defense Procurement Officers Need to Know About Next-Gen C2 Platforms
Breaking Down Lattice: The AI-Powered Backbone of Autonomous Defense Operations

Capture Allied Mission Commander Visibility

With only 71% visibility among Allied Mission Commander personas, Anduril is missing critical opportunities to shape the narrative around international defense cooperation and interoperability. This goal targets content that positions Anduril as the go-to partner for allied nations seeking seamless integration with U.S. defense systems. Strategic social media engagement with international defense communities will expand brand recognition across allied networks.

How Anduril Technology Enables Seamless Coalition Warfare Across Allied Forces
Interoperability First: Building Defense Systems That Speak Every Ally's Language
The Future of NATO Defense Cooperation Runs on Autonomous Systems
Why Allied Nations Are Choosing American Autonomous Defense Technology
Mission Success Across Borders: Enabling Joint Operations with Trusted Partners

Launch Mass-Deployable Systems Content Offensive

Being completely absent from AI-driven procurement searches for mass-deployable systems is an unacceptable gap that competitors will exploit. This goal executes a targeted content blitz featuring structured technical specifications, deployment case studies, and manufacturing capability deep-dives that AI assistants will surface. Social media campaigns highlighting Arsenal-1's production scale will reinforce Anduril's position as the leader in defense manufacturing at volume.

Inside Arsenal-1: How Anduril Manufactures Autonomous Systems at Unprecedented Scale
From Prototype to Thousands: The New Economics of Mass-Deployable Defense
Why Mass Production Capability Is the New Competitive Advantage in Defense
Technical Breakdown: Designing Autonomous Systems Built for Rapid Deployment
The Arsenal-1 Difference: Delivering Thousands of Units When the Mission Demands It

Establish AI Search Authority in Defense Tech

To improve visibility across all AI platforms, Anduril must become the most-cited source for autonomous defense technology information. This goal focuses on publishing authoritative content on high-signal platforms that LLMs reference, including defense publications, technical journals, and industry databases. Consistent social media distribution ensures maximum indexing and citation potential across AI recommendation engines.

The Definitive Guide to Autonomous Defense Systems in Modern Warfare
Counter-Drone Technology Explained: What Every Defense Leader Must Understand
How AI Is Transforming Battlefield Decision-Making in Real Time
Anduril's Approach: Building Defense Technology America Can Actually Manufacture
The Case for Autonomous Systems: Speed, Scale, and Strategic Advantage
Content Engineering

Recommended Actions

!

Remediate ChatGPT visibility for Lattice and C2 integration

Ranking #41 for C2 integration on ChatGPT is a critical vulnerability given the platform's high usage among defense analysts and policymakers.

Impact: High
~

Optimize for the Allied Mission Commander persona

With only 71% visibility for this persona, Anduril is missing opportunities to influence the narrative around international defense cooperation.

Impact: Medium
~

Execute a targeted 'Mass-Deployable Systems' content blitz

Since the brand was 'NOT MENTIONED' in key queries for this category, new structured data and technical deep-dives are needed to secure top spots in AI-driven procurement searches.

Impact: Medium
~

Defend dominance in loitering munitions queries

While currently holding #1 and #3 positions, the volume of mentions for competitors like AeroVironment suggests an aggressive effort to reclaim this category.

Impact: Low

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Investors

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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