What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Apt

Visibility43

Vibe84

Businesses/Career Services & HR Technology/Apt

AI Visibility & Sentiment

Apt

Apt is an AI-powered career discovery and mentorship platform that helps individuals find their ideal career path through personality assessments, personalized recommendations, and ongoing coaching. Trusted by over 1 million users, it combines advanced AI with personality science to deliver actionable career guidance.

Active Monitoring

tryapt.ai

Career Services & HR Technology Startups

AI Visibility Score

43/100

Moderate

Sentiment Score

84/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Apt today.

Apt has achieved a commanding presence among high-performance corporate strategists and salary negotiation queries, yet it is currently ghosting the high-volume resume optimization and entry-level career discovery markets. While the brand secures elite #1 rankings on Claude and Gemini for specialized assessments, its inconsistent performance on ChatGPT is allowing competitors like CareerExplorer and Jobscan to dominate the broader career-pathing conversation.

Working in your favor

Dominant visibility with the 'High-Performance Corporate Strategist' persona, achieving a 55% mention rate.

Top-tier authority on Claude and Gemini, specifically for salary negotiation and modern data-driven career assessments.

Strong performance in AI Overviews for high-intent queries regarding assessment accuracy and trust.

Gaps to close

Total invisibility in resume optimization and career-change job search queries, leaving a vacuum for competitors like Jobscan and Kickresume.

Significant underperformance on ChatGPT, where a high average position of 13.0 indicates Apt is often buried beneath legacy career platforms.

Failure to capture the 'Disenchanted Mid-Career Pivot' segment, despite the platform's high relevance to this demographic.

Opportunities

Leverage the brand's clear authority in salary negotiation to create a 'full-funnel' narrative that includes initial job search and resume stages.

Capitalize on the #1 ranking for 'modern data assessments' to position Apt as the primary alternative to legacy tools like CliftonStrengths.

Increase brand citations within educational and tech-career forums to improve mention rates for the 'Recent Graduate' persona.

Highest-Impact Actions

Develop and distribute high-authority content focused on 'AI-driven resume optimization' and 'career change frameworks.'

Apt is currently non-existent in these high-volume queries where competitors are gaining the most traction.

Execute a targeted digital PR campaign to improve ChatGPT's training data associations.

An average position of 13.0 on ChatGPT suggests that while the platform knows Apt, it does not yet view it as a primary recommendation.

Standardize brand messaging around 'modern data assessments' across all public-facing platforms.

Apt already leads in this specific category on AI Overviews; formalizing this positioning will solidify its moat against Pymetrics.

Value Proposition

Unlock your perfect career path in minutes with AI-powered assessments that analyze your personality, strengths, and interests using 1.8 trillion data points, combined with ongoing mentorship and coaching to turn insights into action.

Overview

Mission

Help everyone discover their calling and unlock their potential through AI-powered career guidance and mentorship.

Products & Services

AI-powered career assessment quizPersonalized career match recommendationsAI career mentor and coachingSalary negotiation coachingResume generator and job application tools

Current State

Visibility Landscape

A high-level view of how Apt performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	97	70	70
“What do you know about Apt? What do they do and what's their reputation?”	Yes	#1	Yes	Yes
Core4q Product/service category queries	0	62	62	59
“help me fix my resume for a career change, what are the best ai tools to generate a resume that actually gets noticed by recruiters?”	No	No	No	No
“what are the most accurate and highly-rated ai career assessment platforms available right now?”	No	No	No	#3
“i've been in marketing for 10 years and i'm burnt out, what are some good career transition tools that use ai to recommend new jobs?”	—	#1	#1	No
“give me a list of career assessments that use modern data or ai to suggest roles, not just those old school personality tests”	—	#1	#1	#1
Growth Areas2q Adjacent, aspirational & visionary	35	62	96	44
“i'm a recent grad and i have no idea what to do with my life, help me find a career path that actually fits my personality and strengths”	#30	No	#1	#7
“i just got a job offer but the pay is lower than i wanted, help me write a negotiation script or suggest an ai coach for salary talk”	No	#1	#2	No

“What do you know about Apt? What do they do and what's their reputation?”

Yes

“help me fix my resume for a career change, what are the best ai tools to generate a resume that actually gets noticed by recruiters?”

“what are the most accurate and highly-rated ai career assessment platforms available right now?”

“i've been in marketing for 10 years and i'm burnt out, what are some good career transition tools that use ai to recommend new jobs?”

—

“give me a list of career assessments that use modern data or ai to suggest roles, not just those old school personality tests”

—

“i'm a recent grad and i have no idea what to do with my life, help me find a career path that actually fits my personality and strengths”

#30

“i just got a job offer but the pay is lower than i wanted, help me write a negotiation script or suggest an ai coach for salary talk”

Competitive Landscape

CareerExplorer

18 mentions

Pymetrics

17 mentions

Jobscan

16 mentions

Apt

15 mentions

CliftonStrengths

10 mentions

Coursera

10 mentions

Kickresume

9 mentions

Eightfold.ai

9 mentions

Glassdoor

8 mentions

Rezi

8 mentions

Sokanu

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Apt's AI visibility.

Key Findings

Strength

Dominant visibility with the 'High-Performance Corporate Strategist' persona, achieving a 55% mention rate.

Strength

Top-tier authority on Claude and Gemini, specifically for salary negotiation and modern data-driven career assessments.

Strength

Strong performance in AI Overviews for high-intent queries regarding assessment accuracy and trust.

Recommended Actions

Develop and distribute high-authority content focused on 'AI-driven resume optimization' and 'career change frameworks.'

Apt is currently non-existent in these high-volume queries where competitors are gaining the most traction.

Execute a targeted digital PR campaign to improve ChatGPT's training data associations.

An average position of 13.0 on ChatGPT suggests that while the platform knows Apt, it does not yet view it as a primary recommendation.

Standardize brand messaging around 'modern data assessments' across all public-facing platforms.

Apt already leads in this specific category on AI Overviews; formalizing this positioning will solidify its moat against Pymetrics.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Career Discovery & Path Finding(3 queries)

“i'm a recent grad and i have no idea what to do with my life, help me find a career path that actually fits my personality and strengths”

0/4 platforms mentioned

Visionary

ChatGPT

1.O*NET Interest Profiler

2.CliftonStrengths

3.Gallup

4.Strong Interest Inventory

5.Big Five (IPIP)

+34 more

Claude

1.Myers-Briggs Type Indicator

2.Big Five

3.CliftonStrengths

Gemini

1.Myers-Briggs Type Indicator

2.MBTI

3.Big Five Personality Traits

4.DISC Assessment

5.Indeed Career Guide

+13 more

AI Overviews

1.Indeed Job Search

2.16Personalities Test

3.MBTI

4.CliftonStrengths

5.University of Arizona

+5 more

“i've been in marketing for 10 years and i'm burnt out, what are some good career transition tools that use ai to recommend new jobs?”

0/3 platforms mentioned

Core

The Disenchanted Mid-Career Pivot · Senior Financial Controller

Claude

1.Tradelab

2.Talented.com

3.PathwiseAI

4.Coursera

5.Burning Glass

Gemini

1.Lightcast

2.Skillful

3.Resume Worded AI Career Coach

4.Pathsource

5.Eightfold.ai

+1 more

AI Overviews

1.CareerExplorer

2.Career Dreamer

3.Pymetrics

4.Eightfold.ai

5.Careerflow.ai

+5 more

“give me a list of career assessments that use modern data or ai to suggest roles, not just those old school personality tests”

1/3 platforms mentioned

Core

The Disenchanted Mid-Career Pivot · Senior Financial Controller

Claude

1.Pymetrics

2.Unilever

3.IBM

4.Eightfold AI

5.PathwiseAI

+1 more

Gemini

1.Jobscan

2.Hired

3.Revelio Labs

4.Lightcast

5.Burning Glass Technologies

+4 more

AI Overviews

1.Apt AI

2.Pymetrics

3.Harver

4.CareerExplorer

5.Plum

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Find a Job That Matches Your Personality and Strengths

talentlogic.com

Apt

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Apt

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.