Apt

Visibility35

Vibe84

Businesses/Career Services & HR Technology/Apt

AI Visibility & Sentiment

Apt

Apt is an AI-powered career discovery and mentorship platform that helps individuals find their ideal career path through personality assessments, personalized recommendations, and ongoing coaching. Trusted by over 1 million users, it combines advanced AI with personality science to deliver actionable career guidance.

Active Monitoring

tryapt.ai

Career Services & HR Technology Startups

AI Visibility Score

35/100

Low

Sentiment Score

84/100

AI Perception

Summary

Apt has achieved a commanding presence among high-performance corporate strategists and salary negotiation queries, yet it is currently ghosting the high-volume resume optimization and entry-level career discovery markets. While the brand secures elite #1 rankings on Claude and Gemini for specialized assessments, its inconsistent performance on ChatGPT is allowing competitors like CareerExplorer and Jobscan to dominate the broader career-pathing conversation.

Value Proposition

Unlock your perfect career path in minutes with AI-powered assessments that analyze your personality, strengths, and interests using 1.8 trillion data points, combined with ongoing mentorship and coaching to turn insights into action.

Overview

Mission

Help everyone discover their calling and unlock their potential through AI-powered career guidance and mentorship.

Products & Services

AI-powered career assessment quizPersonalized career match recommendationsAI career mentor and coachingSalary negotiation coachingResume generator and job application tools

Agent Breakdown

AI Platforms

How often do different AI platforms reference Apt?

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Conversation Analysis

Topics

What conversations is Apt included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Apt to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Career Discovery & Path Finding(3 queries)

“i'm a recent grad and i have no idea what to do with my life, help me find a career path that actually fits my personality and strengths”

0/4 platforms mentioned

ChatGPT

1.O*NET Interest Profiler

2.CliftonStrengths

3.Gallup

4.Strong Interest Inventory

5.Big Five (IPIP)

+34 more

Claude

1.Myers-Briggs Type Indicator

2.Big Five

3.CliftonStrengths

Gemini

1.Myers-Briggs Type Indicator

2.MBTI

3.Big Five Personality Traits

4.DISC Assessment

5.Indeed Career Guide

+13 more

AI Overviews

1.Indeed Job Search

2.16Personalities Test

3.MBTI

4.CliftonStrengths

5.University of Arizona

+5 more

“i've been in marketing for 10 years and i'm burnt out, what are some good career transition tools that use ai to recommend new jobs?”

0/3 platforms mentioned

Claude

1.Tradelab

2.Talented.com

3.PathwiseAI

4.Coursera

5.Burning Glass

Gemini

1.Lightcast

2.Skillful

3.Resume Worded AI Career Coach

4.Pathsource

5.Eightfold.ai

+1 more

AI Overviews

1.CareerExplorer

2.Career Dreamer

3.Pymetrics

4.Eightfold.ai

5.Careerflow.ai

+5 more

“give me a list of career assessments that use modern data or ai to suggest roles, not just those old school personality tests”

1/3 platforms mentioned

Claude

1.Pymetrics

2.Unilever

3.IBM

4.Eightfold AI

5.PathwiseAI

+1 more

Gemini

1.Jobscan

2.Hired

3.Revelio Labs

4.Lightcast

5.Burning Glass Technologies

+4 more

AI Overviews

1.Apt AI

2.Pymetrics

3.Harver

4.CareerExplorer

5.Plum

+7 more

Career Growth & Job Search Optimization(1 query)

“help me fix my resume for a career change, what are the best ai tools to generate a resume that actually gets noticed by recruiters?”

0/4 platforms mentioned

ChatGPT

1.Rezi

2.Jobscan

3.SkillSyncer

4.Enhancv

5.Zety

+12 more

Claude

1.Jobscan

2.Resume Worded

3.Rezi

4.Canva Resume Templates

Gemini

1.Kickresume

2.Resume.io

3.Enhancv

4.Resume Genius

5.Jobscan

+1 more

AI Overviews

1.Wobo

2.Kickresume

3.Jobscan

4.Workday

5.Greenhouse

+2 more

Compensation & Salary Negotiation(1 query)

“i just got a job offer but the pay is lower than i wanted, help me write a negotiation script or suggest an ai coach for salary talk”

0/4 platforms mentioned

ChatGPT

1.Glassdoor

2.Payscale

3.Levels.fyi

4.Salary.com

5.Rehearsal

+8 more

Claude

1.Glassdoor

2.PayScale

3.Salary.com's Negotiation Chatbot

4.Levels.fyi Negotiation Guide

5.PayScale Negotiation Assistant

+1 more

Gemini

1.Glassdoor

2.Salary.com

3.Resume.io

4.Kickresume

5.Teal

+3 more

AI Overviews

1.LockedIn AI

2.Indeed Job Search

3.University of St. Thomas - Minnesota

4.Huru.ai

5.Jack & Jill

+4 more

Career Platform Trust & Reviews(1 query)

“what are the most accurate and highly-rated ai career assessment platforms available right now?”

1/4 platforms mentioned

ChatGPT

1.Pymetrics

2.Unilever

3.Plum

4.Eightfold.ai

5.Arctic Shores

+10 more

Claude

1.Pymetrics

2.IBM Skills Academy

3.Coursera

4.PathSource

5.LinkedIn Career Explorer

+3 more

Gemini

1.Good.co

2.PathSource

3.CareerExplorer

4.Resume.io

5.AI Career Test

+2 more

AI Overviews

1.CareerExplorer

2.Sokanu

3.Apt

4.Pymetrics

5.YouScience Brightpath

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant visibility with the 'High-Performance Corporate Strategist' persona, achieving a 55% mention rate.

Strength

Top-tier authority on Claude and Gemini, specifically for salary negotiation and modern data-driven career assessments.

Strength

Strong performance in AI Overviews for high-intent queries regarding assessment accuracy and trust.

Gap

Total invisibility in resume optimization and career-change job search queries, leaving a vacuum for competitors like Jobscan and Kickresume.

Gap

Significant underperformance on ChatGPT, where a high average position of 13.0 indicates Apt is often buried beneath legacy career platforms.

Gap

Failure to capture the 'Disenchanted Mid-Career Pivot' segment, despite the platform's high relevance to this demographic.

Opportunity

Leverage the brand's clear authority in salary negotiation to create a 'full-funnel' narrative that includes initial job search and resume stages.

Opportunity

Capitalize on the #1 ranking for 'modern data assessments' to position Apt as the primary alternative to legacy tools like CliftonStrengths.

Opportunity

Increase brand citations within educational and tech-career forums to improve mention rates for the 'Recent Graduate' persona.

Technical Health

Site Health for AI Visibility

How well Apt's website is optimized for AI agent discovery and comprehension.

94/100

20 passed 3 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Meta description is too short (39 characters)

Expand the description to 150-160 characters with a clear value proposition.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Apt's communication style and personality

Apt communicates with an empowering, supportive tone that balances scientific credibility with genuine warmth. The brand speaks directly to users' aspirations and pain points, using encouraging language that makes career discovery feel exciting rather than overwhelming. There's a confident, results-oriented approach backed by impressive statistics, yet the voice remains accessible and personal—like a knowledgeable friend who truly believes in your potential.

Core Tone Traits

Empowering & Encouraging

Uses uplifting language that inspires confidence and action, making users feel capable of achieving their career goals

Data-Driven & Credible

Backs claims with impressive statistics and scientific methodology to build trust and authority

Warm & Personalized

Speaks directly to individual needs and feelings, creating a sense of genuine care and understanding

Action-Oriented & Clear

Provides straightforward guidance with clear next steps, removing friction from the career discovery process

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Apt

CareerExplorer18 mentions

Pymetrics17 mentions

Jobscan16 mentions

Apt15 mentions

CliftonStrengths10 mentions

Coursera10 mentions

Kickresume9 mentions

Eightfold.ai9 mentions

Glassdoor8 mentions

Rezi8 mentions

Sokanu8 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

How to Find a Job That Matches Your Personality and Strengths

https://www.talentlogic.com/how-to-find-a-job-that-matches-your-personality-and-strengths/

Referenced in 1 query

Review

Career Aptitude Test | Free Quiz to Find the Right Career for Me

https://www.truity.com/test/career-personality-profiler-test

Referenced in 1 query

Review

Leveraging Personality Assessments for Effective Career ...

https://gradcenter.arizona.edu/news/leveraging-personality-assessments-effective-career-planning

Referenced in 1 query

Review

Top Career Assessments to Identify Your Strengths and Ideal Job

https://www.linkedin.com/pulse/top-career-assessments-identify-your-strengths-ideal-job-mandy-fard-tzqrc

Referenced in 1 query

Pitch Story

What Career Is Right For Me? Tips For Career Development

https://www.betterhelp.com/advice/careers/what-career-is-right-for-me-knowing-yourself-and-your-options/

Referenced in 1 query

Review

Hello! I'm trying to figure out what I want to do as a career and I ...

https://www.facebook.com/groups/careersandjobs/posts/2509886142627678/

Referenced in 1 query

Pitch Story

O*NET Career Exploration Tools | U.S. Department of Labor

https://www.dol.gov/agencies/eta/onet/tools

Referenced in 1 query

Review

How To Choose a Career Path in 9 Steps (With Examples)

https://www.indeed.com/career-advice/finding-a-job/choosing-a-career-path

Referenced in 1 query

Review

Self assessment - Career Advising & Professional Development

https://capd.mit.edu/channels/self-assessments/

Referenced in 1 query

Review

Finding the Perfect Career Path for You - Rockwell Institute

https://www.rockwellinstitute.com/blog/how-to-choose-a-career/

Referenced in 1 query

Review

How to Choose a Career: 7 Ways to Clarify What You Want - Coursera

https://www.coursera.org/articles/how-to-choose-a-career

Referenced in 1 query

Review

How do I find a career that fits … | CareerVillage

https://www.careervillage.org/questions/781375/how-do-i-find-a-career-that-fits-me-when-i-want-to-betry-so-many-different-things-in-life

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Develop and distribute high-authority content focused on 'AI-driven resume optimization' and 'career change frameworks.'

Apt is currently non-existent in these high-volume queries where competitors are gaining the most traction.

Impact: High

Execute a targeted digital PR campaign to improve ChatGPT's training data associations.

An average position of 13.0 on ChatGPT suggests that while the platform knows Apt, it does not yet view it as a primary recommendation.

Impact: High

Standardize brand messaging around 'modern data assessments' across all public-facing platforms.

Apt already leads in this specific category on AI Overviews; formalizing this positioning will solidify its moat against Pymetrics.

Impact: Medium

Create specific landing pages and resource guides tailored to the 'Mid-Career Pivot' persona.

This persona represents a major visibility gap (15% mention rate) that aligns perfectly with Apt's sophisticated toolset.

Impact: Medium

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Backing

Investors

Floodgate

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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