What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Base Name Service

Visibility75

Vibe92

Businesses/Blockchain & Web3/Base Name Service

AI Visibility & Sentiment

Base Name Service

Base Name Service (BNS) is a blockchain naming service built on the Base network that allows users to register human-readable .base domain names. It provides decentralized identity solutions for the Base ecosystem, making wallet addresses more accessible and memorable.

Active Monitoring

basename.app

Blockchain & Web3 Startups

AI Visibility Score

75/100

Good

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Base Name Service today.

Base Name Service has established itself as the premier identity gateway for the Base network, commanding the #1 position in Claude and Gemini for onboarding and digital asset queries. However, a significant visibility gap in ChatGPT and a total absence in Sybil resistance discussions prevent the brand from achieving ecosystem-wide dominance over legacy competitors like ENS.

Working in your favor

Dominant performance in 'Onboarding to the Base Ecosystem' queries, frequently securing the #1 rank on Claude, Gemini, and AI Overviews.

High resonance with the 'High-Volume On-Chain Trader' persona, achieving a 79% mention rate and an elite average position of 1.9.

Strong brand authority for digital identity ownership, specifically regarding .base domain linking and NFT profile integration.

Gaps to close

Critically low visibility on ChatGPT (33% mention rate) compared to high-performing rivals like ENS and Coinbase Wallet.

Complete invisibility in the 'Developer Identity Infrastructure' niche related to on-chain attestations and Sybil resistance.

Lower performance in broad, high-intent comparison queries for 'trusted decentralized naming services' where ENS continues to lead the narrative.

Opportunities

Incorporate attestation and security-centric keywords into technical documentation to capture the underserved 'Developer Identity' persona.

Leverage the strong performance in AI Overviews to push educational content regarding Farcaster and Warpcast integrations, where BNS is already a preferred recommendation.

Aggressively target the 'Social-First Web3 Resident' persona by highlighting cross-platform compatibility with decentralized social protocols.

Highest-Impact Actions

Execute a ChatGPT-specific optimization campaign focused on technical documentation and community mentions.

With only a 33% mention rate on ChatGPT, BNS is ceding a massive user base to ENS; bridging this gap is essential for mainstream LLM discovery.

Develop and publish comprehensive guides on 'On-chain Attestations and Sybil Resistance' specifically for the Base network.

BNS currently has 0% visibility in these queries, missing a critical opportunity to be viewed as a foundational security layer for developers.

Optimize content for 'Layer 2 comparison' queries to challenge ENS's legacy position.

While BNS wins on Base-specific queries, it lags in broader L2 naming service evaluations, where competitors often take the lead positions.

Value Proposition

Simplify your Base blockchain identity with easy-to-remember .base domain names that replace complex wallet addresses.

Overview

Mission

Making blockchain identity accessible and user-friendly for everyone on Base.

Products & Services

.base domain name registrationDecentralized identity servicesNFT-based domain ownershipBase network attestationsWarp NFT integration

Current State

Visibility Landscape

A high-level view of how Base Name Service performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Base Name Service? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	59	95	95	90
“just started using the base network, how do i get a custom username for my wallet”	No	#1	#1	#1
“need to add human-readable names to my base dapp, what services should i look at”	No	#1	#1	#1
“how to get a .base domain and link it to my nft profile”	#1	#1	#1	#1
“most trusted decentralized naming services for layer 2 blockchains”	#3	#4	#4	#11
Growth Areas2q Adjacent, aspirational & visionary	—	62	62	62
“best way to set up a web3 profile on base for farcaster and other apps”	—	#1	#1	#1
“how to use on-chain attestations for sybil resistance on the base network, any specific tools?”	—	No	No	No

“What do you know about Base Name Service? What do they do and what's their reputation?”

“just started using the base network, how do i get a custom username for my wallet”

“need to add human-readable names to my base dapp, what services should i look at”

“how to get a .base domain and link it to my nft profile”

“most trusted decentralized naming services for layer 2 blockchains”

#11

“best way to set up a web3 profile on base for farcaster and other apps”

—

“how to use on-chain attestations for sybil resistance on the base network, any specific tools?”

—

Competitive Landscape

ENS

49 mentions

Base Name Service

49 mentions

Coinbase Wallet

37 mentions

Farcaster

35 mentions

Coinbase

28 mentions

Unstoppable Domains

22 mentions

Warpcast

20 mentions

OpenSea

20 mentions

MetaMask

19 mentions

Ethereum Name Service

19 mentions

ethers.js

10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Base Name Service's AI visibility.

Key Findings

Strength

Dominant performance in 'Onboarding to the Base Ecosystem' queries, frequently securing the #1 rank on Claude, Gemini, and AI Overviews.

Strength

High resonance with the 'High-Volume On-Chain Trader' persona, achieving a 79% mention rate and an elite average position of 1.9.

Strength

Strong brand authority for digital identity ownership, specifically regarding .base domain linking and NFT profile integration.

Recommended Actions

Execute a ChatGPT-specific optimization campaign focused on technical documentation and community mentions.

With only a 33% mention rate on ChatGPT, BNS is ceding a massive user base to ENS; bridging this gap is essential for mainstream LLM discovery.

Develop and publish comprehensive guides on 'On-chain Attestations and Sybil Resistance' specifically for the Base network.

BNS currently has 0% visibility in these queries, missing a critical opportunity to be viewed as a foundational security layer for developers.

Optimize content for 'Layer 2 comparison' queries to challenge ENS's legacy position.

While BNS wins on Base-specific queries, it lags in broader L2 naming service evaluations, where competitors often take the lead positions.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Onboarding To The Base Ecosystem(2 queries)

“just started using the base network, how do i get a custom username for my wallet”

2/4 platforms mentioned

Core

ChatGPT

1.ENS

2.Unstoppable Domains

3.MetaMask

4.Coinbase Wallet

5.Rainbow

+1 more

Claude

1.Basename

2.ENS (Ethereum Name Service)

Gemini

1.Basenames

2.ENS

3.Ethereum Name Service

4.Basescan

5.Coinbase Wallet

+7 more

AI Overviews

1.Basename

2.Ethereum Name Service

3.ENS

4.Coinbase

5.Coinbase Verification

+1 more

“best way to set up a web3 profile on base for farcaster and other apps”

3/3 platforms mentioned

Adjacent

High-Volume On-Chain Trader · DeFi Yield Farmer

Claude

1.ENS

2.Namebase

3.Base Name Service

4.Farcaster

5.SIWE

+7 more

Gemini

1.ENS

2.Base Name Service

3.Aerodrome

4.Friend.tech

5.OpenSea

+14 more

AI Overviews

1.Base

2.Farcaster

3.Basenames

4.Coinbase

5.Warpcast

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

ENS app

app.ens.domains

Base Name Service

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Blockchain & Web3

Start gettingrecommended by AI.

Frequently asked questions

Base Name Service

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Blockchain & Web3

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.