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Cameo
Cameo
Visibility97
Vibe94
Businesses/Entertainment & Media/Cameo
Cameo
AI Visibility & Sentiment

Cameo

Cameo is a marketplace platform that connects fans with celebrities, athletes, creators, and influencers for personalized video messages. Users can book custom video shoutouts for birthdays, special occasions, or business promotions from over 40,000 personalities across entertainment, sports, and social media.

Active Monitoring
cameo.com
Entertainment & MediaStartups
AI Visibility Score
97/100

Excellent

Sentiment Score
94/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
97
adjacent
61
aspirational
49
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Cameo today.

Cameo has achieved absolute dominance in the celebrity access category, securing the #1 position across ChatGPT, Claude, and Gemini for direct fan interaction and business shoutouts. However, there is a clear disconnect in Google AI Overviews, where visibility drops by 40% compared to conversational LLMs, indicating a critical need to better align site content with Google's generative search algorithms.

Working in your favor

Maintains a flawless #1 ranking across all tested platforms for high-intent queries involving business shoutouts and direct celebrity access.

Exceptional saturation with the Performance Marketing Specialist persona, achieving a 92% mention rate and becoming the go-to recommendation for B2B celebrity content.

Dominant presence on Gemini (93%) and ChatGPT (87%), where the brand is consistently treated as the primary authority in the space.

Gaps to close

Significant underperformance in AI Overviews (53% mention rate) compared to the near-total visibility on LLMs like Gemini.

Inconsistent visibility for milestone-specific gifting queries, particularly failing to trigger mentions in some '40th birthday' and 'last-minute gift' scenarios.

Positioning for performance marketing queries averages 5.6, suggesting that while the brand is mentioned, it is often buried behind other service providers like Fiverr or Zoom.

Opportunities

Capture the 'Nostalgic Gift Researcher' segment by optimizing for long-tail milestone celebration queries where visibility is currently fragmented.

Displace Memmo and Starsona in the 'virtual surprise' space by highlighting unique collaborative features that competitors lack.

Leverage the perfect 'brand vibe check' score to expand into broader entertainment utility categories beyond simple video messages.

Highest-Impact Actions
1

Optimize technical SEO and structured data specifically for Google AI Overviews to bridge the 40% visibility gap.

AI Overviews are the primary search-integrated gateway, and current underperformance there represents a massive loss of high-intent organic traffic compared to conversational LLMs.

2

Develop authoritative B2B content assets to move the Performance Marketing Specialist position from 5.6 to the top 3.

High mention rates prove the AI understands the relevance, but mediocre positioning suggests a lack of deep, authoritative content for professional use cases.

3

Create dedicated landing pages for 'Unique Milestone Gifts' to stabilize mentions across gift-related queries.

Cameo was not mentioned in several gifting queries where competitors appeared, indicating a need for more semantically rich content around specific life events.

Value Proposition

Cameo creates one-of-a-kind connections between celebrities and fans through personalized video messages, offering gifts as unique as the people receiving them with access to over 40,000 celebrities across all categories and price points.

Overview

Cameo is a marketplace platform that connects fans with celebrities, athletes, creators, and influencers for personalized video messages. Users can book custom video shoutouts for birthdays, special occasions, or business promotions from over 40,000 personalities across entertainment, sports, and social media.

Mission

To create the most personalized and authentic fan experiences by connecting people with the celebrities they love.

Products & Services
Personalized celebrity video messagesInstant Cameo videos (0-60 min delivery)Cameo for Business (influencer marketing)Cameo Calls (1-on-1 live video calls)Cameo Gift Cards
Current State

Visibility Landscape

A high-level view of how Cameo performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about Cameo? What do they do and what's their reputation?”
#1
#1
#1
#1

Core3q

Product/service category queries

97
97
97
97
“how can a small business get a celebrity to do a shoutout for a product launch without a huge agency”
#1
#1
#1
#1
“is there a way to actually talk to a celebrity 1 on 1 through a video call”
#1
#1
#1
#1
“best websites for booking celebrity video messages that are actually legit”
#1
#1
#1
#1

Growth Areas3q

Adjacent, aspirational & visionary

93
74
96
29
“i need a gift for my husband's 40th birthday that's super unique and personalized, what are some cool ideas”
#1
#1
#1
No
“what's a good last minute gift for a teenager who is obsessed with netflix and tiktok, specific services please”
#3
No
#2
No
“help me plan a virtual surprise for my parents' anniversary since i can't be there in person”
#3
#1
#1
#8
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Cameo? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“how can a small business get a celebrity to do a shoutout for a product launch without a huge agency”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“is there a way to actually talk to a celebrity 1 on 1 through a video call”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“best websites for booking celebrity video messages that are actually legit”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“i need a gift for my husband's 40th birthday that's super unique and personalized, what are some cool ideas”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“what's a good last minute gift for a teenager who is obsessed with netflix and tiktok, specific services please”

ChatGPT#3
ClaudeNo
Gemini#2
AI OverviewsNo

“help me plan a virtual surprise for my parents' anniversary since i can't be there in person”

ChatGPT#3
Claude#1
Gemini#1
AI Overviews#8
Competitive Landscape
1
Cameo
45 mentions
2
Memmo
13 mentions
3
Zoom
12 mentions
4
Fiverr
11 mentions
5
Starsona
11 mentions
6
DoorDash
10 mentions
7
Memmo.me
9 mentions
8
Netflix
8 mentions
9
Uber Eats
8 mentions
10
Thrillz
7 mentions
11
MasterClass
6 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Cameo's AI visibility.

Key Findings

Strength

Maintains a flawless #1 ranking across all tested platforms for high-intent queries involving business shoutouts and direct celebrity access.

Strength

Exceptional saturation with the Performance Marketing Specialist persona, achieving a 92% mention rate and becoming the go-to recommendation for B2B celebrity content.

Strength

Dominant presence on Gemini (93%) and ChatGPT (87%), where the brand is consistently treated as the primary authority in the space.

Recommended Actions

1

Optimize technical SEO and structured data specifically for Google AI Overviews to bridge the 40% visibility gap.

AI Overviews are the primary search-integrated gateway, and current underperformance there represents a massive loss of high-intent organic traffic compared to conversational LLMs.

2

Develop authoritative B2B content assets to move the Performance Marketing Specialist position from 5.6 to the top 3.

High mention rates prove the AI understands the relevance, but mediocre positioning suggests a lack of deep, authoritative content for professional use cases.

3

Create dedicated landing pages for 'Unique Milestone Gifts' to stabilize mentions across gift-related queries.

Cameo was not mentioned in several gifting queries where competitors appeared, indicating a need for more semantically rich content around specific life events.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Unique Gifting & Milestone Celebrations(3 queries)

“i need a gift for my husband's 40th birthday that's super unique and personalized, what are some cool ideas”

0/4 platforms mentioned

Aspirational
ChatGPTChatGPT
1.StoryWorth
2.Artifact Uprising
3.Blurb
4.Saatchi Art
5.Fiverr

+27 more

ClaudeClaude

No brands listed

GeminiGemini
1.Oura
2.Oura Ring Gen3
3.Bellroy
4.Vertu
5.Signature V

+21 more

AI OverviewsAI Overviews
1.Tinggly
2.Lamborghini
3.Ferrari
4.HomeWetBar
5.Groovy Guy Gifts

+1 more

“what's a good last minute gift for a teenager who is obsessed with netflix and tiktok, specific services please”

2/4 platforms mentioned

Adjacent
The Last-Minute Trendsetter · Senior Account Manager
ChatGPTChatGPT
1.Netflix
2.Apple Gift Card
3.Cameo
4.CapCut
5.Canva

+2 more

ClaudeClaude
1.Netflix
2.3M
3.Kindle
4.Laneige
5.Dior Lip Glow

+1 more

GeminiGemini
1.Netflix
2.Cameo
3.Stranger Things
4.Outer Banks
5.Ginny & Georgia

+17 more

AI OverviewsAI Overviews
1.Netflix
2.Hulu + Live TV
3.Google TV Streamer 4K
4.TikTok Shop
5.TikTok Coins

+4 more

“help me plan a virtual surprise for my parents' anniversary since i can't be there in person”

3/4 platforms mentioned

Adjacent
The Last-Minute Trendsetter · Senior Account Manager
ChatGPTChatGPT
1.Zoom
2.Google Meet
3.Cameo
4.Memmo
5.UrbanStems

+14 more

ClaudeClaude
1.Cameo
2.Memmo
3.iMovie
4.Adobe Premiere
5.Canva

+3 more

GeminiGemini
1.Cameo
2.Goldbelly Live!
3.Goldbelly
4.Commander’s Palace
5.Pizzana

+10 more

AI OverviewsAI Overviews
1.Zoom
2.Google Meet
3.FaceTime
4.Gather.town
5.Memento

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

HistoryByMail.com

historybymail.com

Web1 ref

AUZIYQEi59cFKH87tnQ 1oiSBJYAfD6LOqgjauiuQ6PTJjg VSg0XSGQyAEFmFPdmntpR G0w9DrA2qalAzDNq7KnZ8An OOKC DRkxM9rFSOGXujQpVbk3QGTdLWny3NQCL0iqunhRQ KF0mCSD04kKLwPyYs0ZChqCcJrTOxaB7KPxzTpMvwmYxVblV9ibLQpCfeiP 0ijIp1cSXNJLwQfZw4XPTETyTt6vpO2pbylp5 A0VRORwPsMqtm0NKVCwp4lx6jvdV6aeboJcbexo0=

vertexaisearch.cloud.google.com

Web1 ref

AUZIYQGlHrFYXnTBtUtj59 YvKH9bbxvjx7oKfib AmLOzzDDdExTjKPcD9TFTYZKC8NVdf8oqxfb2K Kj 53LUFe5xspaRgh0hbRKFlf9OvbQ72EyZMCLpbWr3ybQUCdh NVqmKv5Q6uLuH5faIXzPvaHcjjWd88e IMn6Y G Ml 2o RnuRDsMEJYA7A==

vertexaisearch.cloud.google.com

Web1 ref

Top 30+ Personalized 40th Birthday Gift Ideas for Husband

wrapsify.com

Web1 ref

23 of the Best 40th Birthday Gifts for Your Husband - The Knot

theknot.com

Web1 ref

Personalized Birthday Gifts for Him | Things Remembered

thingsremembered.com

Web1 ref

Unforgettable 40th Birthday Ideas for Your Husband - Giftory

giftory.com

Web1 ref

Personalized 40th Birthday Gifts - 143 Must-See Ideas

homewetbar.com

Web1 ref

40+ Unforgettable 40th Birthday Ideas for Your Husband

tinggly.com

Web1 ref

Luxury Birthday Gifts For Him Experience Day Gifts | WonderDays

wonderdays.co.uk

Web1 ref

Celebrity Marketing Content - Engage with Stars for Business Promotions | Cameo

cameo.com

Web1 ref

Cameo - Personalized videos feat. your favorite stars

cameo.com

Web1 ref

6 Ways Celebrity Shoutout Startup Cameo Could (Just Maybe) Change Everything

technori.com

Web1 ref

Personalized video from a celebrity - Shoutout

shoutout1.com

Web1 ref

Using Cameo to Hire Celebrity Influencers for Your Sales and Marketing

mailshake.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives Cameo's communication style and personality

Cameo communicates with an enthusiastic, fan-first energy that celebrates the magic of celebrity connections. The brand voice is playful and accessible, making celebrity interactions feel attainable rather than exclusive. They use conversational language that emphasizes emotional moments, surprise reactions, and the joy of personalized gifting. The tone balances excitement with warmth, positioning Cameo as the bridge between fans and their favorite stars.

Core Tone Traits

Enthusiastic & Celebratory

High-energy messaging that emphasizes excitement, magic, and memorable moments

Accessible & Inclusive

Makes celebrity connections feel attainable for everyone, with options for every budget

Playful & Fun

Light-hearted approach that embraces humor, roasts, and entertainment value

Emotionally Resonant

Focuses on heartfelt reactions, meaningful connections, and the joy of gifting

Visual Identity

Primary

#000000

Secondary

#9B59B6

Accent

#00FF00

Background

#FFFFFF

Foreground

#111111

Backing

Investors

O
Origin Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Cameo is a marketplace platform that connects fans with celebrities, athletes, creators, and influencers for personalized video messages. Users can book custom video shoutouts for birthdays, special occasions, or business promotions from over 40,000 personalities across entertainment, sports, and social media.

Cameo creates one-of-a-kind connections between celebrities and fans through personalized video messages, offering gifts as unique as the people receiving them with access to over 40,000 celebrities across all categories and price points.

AI Visibility Score

Cameo has an AI visibility score of 97/100, rated as excellent. This score reflects how often and how prominently Cameo appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Cameo has achieved absolute dominance in the celebrity access category, securing the #1 position across ChatGPT, Claude, and Gemini for direct fan interaction and business shoutouts. However, there is a clear disconnect in Google AI Overviews, where visibility drops by 40% compared to conversational LLMs, indicating a critical need to better align site content with Google's generative search algorithms.

Strengths

  • Maintains a flawless #1 ranking across all tested platforms for high-intent queries involving business shoutouts and direct celebrity access.
  • Exceptional saturation with the Performance Marketing Specialist persona, achieving a 92% mention rate and becoming the go-to recommendation for B2B celebrity content.
  • Dominant presence on Gemini (93%) and ChatGPT (87%), where the brand is consistently treated as the primary authority in the space.

Visibility Gaps

  • Significant underperformance in AI Overviews (53% mention rate) compared to the near-total visibility on LLMs like Gemini.
  • Inconsistent visibility for milestone-specific gifting queries, particularly failing to trigger mentions in some '40th birthday' and 'last-minute gift' scenarios.
  • Positioning for performance marketing queries averages 5.6, suggesting that while the brand is mentioned, it is often buried behind other service providers like Fiverr or Zoom.

Competitors in AI Recommendations

  • Memmo: 13 mentions
  • Zoom: 12 mentions
  • Fiverr: 11 mentions
  • Starsona: 11 mentions
  • DoorDash: 10 mentions
  • Memmo.me: 9 mentions
  • Netflix: 8 mentions
  • Uber Eats: 8 mentions
  • Thrillz: 7 mentions
  • MasterClass: 6 mentions
  • CapCut: 6 mentions
  • Canva: 6 mentions
  • Goldbelly: 6 mentions
  • Artifact Uprising: 5 mentions
  • Songfinch: 5 mentions

Categories: Entertainment & Media

Tags: Startups