What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Carketa

Visibility41

Vibe100

Businesses/Carketa

AI Visibility & Sentiment

Carketa

Carketa is an end-to-end software platform designed for car dealerships to find high-profit vehicles and turn inventory faster. The platform helps dealers with vehicle appraisal, buying inventory, reconditioning management, competitive analysis, and pricing optimization through real-time market data and analytics.

Active Monitoring

carketa.com

Startups

AI Visibility Score

41/100

Moderate

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Carketa today.

Carketa has established itself as the authoritative leader in inventory velocity and reconditioning, capturing a dominant 69% mention rate among profit-driven independent owners. While the brand secures top-tier rankings in Google AIOverviews and Gemini for speed-related queries, it suffers from a critical visibility vacuum in the data-driven sourcing and market intelligence categories where competitors currently hold the floor.

Working in your favor

Absolute dominance in 'Inventory Velocity & Reconditioning Efficiency' queries, securing #1 rankings on both ChatGPT and Gemini.

Strong technical footprint in AIOverviews with a 50% mention rate and an impressive 3.8 average position.

High resonance with the 'Profit-Driven Independent Owner' persona, indicating that AI models see Carketa as the primary solution for SMB-scale dealership efficiency.

Gaps to close

Complete absence in 'Data-Driven Sourcing & Appraisal' queries, allowing competitors like vAuto and Black Book to own the pricing conversation.

Significant visibility drop-off with 'Tech-Forward Operations Directors' (20%) and 'High-Volume Inventory Managers' (25%), suggesting a lack of enterprise-level authority.

Weakest performance on Claude, where mention rates are only 25% with a poor average position of 7.3.

Opportunities

Bridge the 'Reconditioning-to-Pricing' gap by creating content that links inventory speed directly to real-time market data and appraisal accuracy.

Leverage the high brand sentiment in Gemini to push into more complex 'Market Intelligence' queries where the brand is currently under-indexed.

Target the enterprise persona by publishing case studies focused on high-volume workflow automation to improve the 20% visibility rate with Operations Directors.

Highest-Impact Actions

Develop comprehensive guides on 'AI-driven trade-in appraisals' and 'real-time market sourcing'.

Carketa is currently invisible in the 'Sourcing & Appraisal' category; targeting these queries is essential to compete with vAuto's 36-mention market lead.

Optimize technical whitepapers and structured data for the Claude LLM.

Claude's 25% mention rate and low 7.3 position indicate that Carketa’s current documentation lacks the depth or structure this specific model requires for recommendations.

Shift content narrative from 'speed' to 'scalable operations' to capture the Tech-Forward Operations Director persona.

The brand is currently pigeonholed as an SMB tool; enterprise-focused content will improve the low 20-25% visibility across high-volume buyer personas.

Value Proposition

The complete platform for car dealers to find high-profit vehicles instantly, turn inventory 1.4x faster, and maximize profits through real-time market intelligence and streamlined reconditioning workflows.

Overview

Mission

Built by dealers, made for your success - to streamline dealer operations and increase profit.

Products & Services

Vehicle Appraisal SoftwareInventory Buying & Sourcing ToolsReconditioning Workflow ManagementCompetitive Analysis & Market IntelligenceInventory Pricing Optimization

Current State

Visibility Landscape

A high-level view of how Carketa performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Carketa? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	73	39	75	60
“how can I speed up my dealership's reconditioning process? tell me what software tools to use”	#1	#10	#1	#3
“how to accurately price trade-ins using real-time market data, what tools are best for this?”	#6	No	No	No
“most trusted automotive inventory management software for independent dealers”	#11	No	#12	No
“how can I optimize my car pricing based on what local competitors are doing, what software helps with this?”	No	#14	#2	#1
“my car lot's inventory is sitting too long, give me a plan to increase turnover, specific tools included please”	#1	#2	#3	#1
“best way to manage a service department workflow for a used car dealership”	#7	No	#5	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Carketa? What do they do and what's their reputation?”

“how can I speed up my dealership's reconditioning process? tell me what software tools to use”

#10

“how to accurately price trade-ins using real-time market data, what tools are best for this?”

“most trusted automotive inventory management software for independent dealers”

#11

#12

“how can I optimize my car pricing based on what local competitors are doing, what software helps with this?”

#14

“my car lot's inventory is sitting too long, give me a plan to increase turnover, specific tools included please”

“best way to manage a service department workflow for a used car dealership”

Competitive Landscape

vAuto

36 mentions

Carketa

24 mentions

Cox Automotive

19 mentions

Rapid Recon

19 mentions

Black Book

15 mentions

CDK

14 mentions

Dealertrack

14 mentions

DealerSocket

14 mentions

Provision

14 mentions

Dealerslink

14 mentions

DealerCenter

13 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Carketa's AI visibility.

Key Findings

Strength

Absolute dominance in 'Inventory Velocity & Reconditioning Efficiency' queries, securing #1 rankings on both ChatGPT and Gemini.

Strength

Strong technical footprint in AIOverviews with a 50% mention rate and an impressive 3.8 average position.

Strength

High resonance with the 'Profit-Driven Independent Owner' persona, indicating that AI models see Carketa as the primary solution for SMB-scale dealership efficiency.

Recommended Actions

Develop comprehensive guides on 'AI-driven trade-in appraisals' and 'real-time market sourcing'.

Carketa is currently invisible in the 'Sourcing & Appraisal' category; targeting these queries is essential to compete with vAuto's 36-mention market lead.

Optimize technical whitepapers and structured data for the Claude LLM.

Claude's 25% mention rate and low 7.3 position indicate that Carketa’s current documentation lacks the depth or structure this specific model requires for recommendations.

Shift content narrative from 'speed' to 'scalable operations' to capture the Tech-Forward Operations Director persona.

The brand is currently pigeonholed as an SMB tool; enterprise-focused content will improve the low 20-25% visibility across high-volume buyer personas.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Inventory Velocity & Reconditioning Efficiency(3 queries)

“how can I speed up my dealership's reconditioning process? tell me what software tools to use”

3/4 platforms mentioned

Core

ChatGPT

1.AutoVitals

2.Dealer-FX

3.Xtime

4.CDK

5.Tekmetric

+25 more

Claude

1.Rapid Recon

2.ReconRelay

3.vAuto

4.iRecon

5.ProfitTime GPS

10.Carketa

+8 more

Gemini

1.Rapid Recon

2.Carketa

3.ReconRelay

4.vAuto Provision

5.iRecon

+11 more

AI Overviews

1.Rapid Recon

2.vAuto iRecon

3.Carketa

4.ReconRelay

5.Repair360

+2 more

“my car lot's inventory is sitting too long, give me a plan to increase turnover, specific tools included please”

3/4 platforms mentioned

Core

The Profit-Driven Independent Owner · Owner/Operator

ChatGPT

1.Carketa

2.vAuto iRecon

3.vAuto

4.vAuto Provision

5.CarGurus

+10 more

Claude

1.vAuto Provision

2.iRecon

3.Frazer DMS

4.DealerCenter

5.CarGurus

+4 more

Gemini

1.SimpleRecon

2.iRecon

3.Carketa

4.LaserAppraiser

5.JD Power

+10 more

AI Overviews

1.vAuto

2.ProfitTime GPS

3.Lotlinx Sentinel

4.Carketa

5.Lotlinx

+7 more

“best way to manage a service department workflow for a used car dealership”

2/4 platforms mentioned

Core

The Profit-Driven Independent Owner · Owner/Operator

ChatGPT

1.Google Forms

2.Google Sheets

3.Zapier

4.Make

5.Trello

7.Carketa

+8 more

Claude

1.Workflow 360°

2.Garage360

3.Tekmetric

4.Fullbay

Gemini

1.PartsTech

2.LKQ

3.O'Reilly

4.vAuto

5.Carketa

+3 more

AI Overviews

1.automotiveMastermind

2.Quickride

3.Newcastle Systems

4.Motility Software Solutions

5.CDK Global

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Rapid Recon | Car Reconditioning Software for Dealerships

rapidrecon.com

Carketa

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Carketa

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.