What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Food and Beverage/CELSIUS

AI Visibility & Sentiment

CELSIUS

CELSIUS is a fitness-focused energy drink brand that differentiates itself through a clinically proven formula designed to accelerate metabolism and burn body fat when combined with exercise. The brand promotes a 'Live Fit' lifestyle, offering a range of products including energy drinks, performance-enhancing Essentials, convenient powder sticks, and caffeine-free hydration options, all made without artificial preservatives, flavors, aspartame, or high fructose corn syrup.

Active Monitoring

celsius.com

Food and Beverage

AI Visibility Score

51/100

Moderate

Sentiment Score

91/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe CELSIUS today.

AI agents possess a high degree of confidence in CELSIUS's identity as a 'better-for-you' thermogenic leader, yet they frequently overlook the brand when consumers seek specific fitness fueling recommendations. By bridging the gap between its established reputation and the high-intent energy drink comparison queries, CELSIUS can rapidly transition from a known commodity to an AI-endorsed essential.

Working in your favor

Authoritative recall across all AI models when asked directly about the brand's function and value proposition

Strong performance in competitive 'clean energy' comparisons on Claude and ChatGPT

High relevance in 'on-the-go' and convenient fueling scenarios for fitness enthusiasts

Gaps to close

Inconsistency in recommending CELSIUS for broader 'high-caffeine' or 'intense training' energy drink queries

Absence in AI Overviews where competitors are currently capturing discovery traffic

Underperformance in adjacent lifestyle queries that go beyond simple fitness supplementation

Opportunities

Leverage the brand's 'thermogenic' niche to dominate AI answers for health-conscious energy drink consumers

Target specific high-intensity performance personas through content that bridges functional benefits with athletic recovery

Expand presence into the 'office productivity' and 'daily focus' category where consumers look for healthy caffeine alternatives

Highest-Impact Actions

Create an 'Energy Strategy' editorial series

By publishing deep dives into the science of thermogenics versus traditional sugar-based energy, CELSIUS provides AI models with the authoritative technical context needed to favor it in high-intent comparison queries.

Publish an 'Office Wellness' content hub

The data shows a gap in office-related energy queries; content positioning CELSIUS as the ideal 'clean focus' drink for professionals will capture this underserved search demand.

Develop a 'Performance Ingredient' transparent guide

AI agents prioritize brands that provide clear evidence on ingredients; a guide comparing CELSIUS's metabolic support to competitors like Ghost or C4 will improve the brand's ranking in 'clean alternative' evaluations.

Value Proposition

A clinically proven functional energy drink that uses a unique MetaPlus formula to boost metabolism and burn body fat without sugar or artificial flavors.

Overview

Mission

To inspire people to LIVE FIT by providing a unique, clinically proven formula that helps them reach their fitness goals and maintain an active lifestyle.

Products & Services

CELSIUS OriginalCELSIUS EssentialsCELSIUS On-the-Go Powder SticksCELSIUS HeatCELSIUS Vibe CollectionCELSIUS On-The-GoCELSIUS Hydration

Current State

Visibility Landscape

A high-level view of how CELSIUS performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini
Reputation1q Brand recognition & direct queries	97	97	97
Core7q Product/service category queries	64	93	83
Growth Areas2q Adjacent, aspirational & visionary	35	85	56

Competitive Landscape

CELSIUS38 mentions

Red Bull14 mentions

NOCCO12 mentions

Ghost Energy12 mentions

Monster11 mentions

Zevia Energy10 mentions

Jocko Go8 mentions

Alani Nu8 mentions

Zevia8 mentions

Ghost8 mentions

C48 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve CELSIUS's AI visibility.

Key Findings

Strength

Authoritative recall across all AI models when asked directly about the brand's function and value proposition

Strength

Strong performance in competitive 'clean energy' comparisons on Claude and ChatGPT

Strength

High relevance in 'on-the-go' and convenient fueling scenarios for fitness enthusiasts

Recommended Actions

Create an 'Energy Strategy' editorial series

Publish an 'Office Wellness' content hub

The data shows a gap in office-related energy queries; content positioning CELSIUS as the ideal 'clean focus' drink for professionals will capture this underserved search demand.

Develop a 'Performance Ingredient' transparent guide

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Energy Drink Comparison & Alternatives(3 queries)

“what are some cleaner alternatives to Red Bull and Monster that still give a good boost for my workouts”

1/4 platforms mentioned

Core

ChatGPT

1.LMNT

2.Nuun (Nuun Sport)

3.Red Bull

4.Monster

5.C4 (C4 Energy)

+2 more

Claude

1.Celsius

2.Red Bull

3.Gorgie

4.Jocko Go

5.Guayaki Organic Yerba Mate

+1 more

Gemini

1.Red Bull

2.Monster

3.Jocko GO

4.NOOMA Organic Performance Energy

5.FITAID Energy

+9 more

AI Overviews

No brands listed

“compare the best healthy energy drink brands 2026 for someone who wants to burn fat while training”

2/4 platforms mentioned

Core

ChatGPT

1.Zevia Energy

2.ZOA Energy

3.NOCCO

4.GHOST Energy

5.Bloom Sparkling Energy

Claude

1.LFG Energy

2.Bucked Up Energy

3.Babe Energy

4.CELSIUS

5.OxyShred Ultra Energy

Gemini

1.Bucked Up LFG

2.MitoBurn

3.Paradoxine

4.AlphaSize

5.Celsius (MetaPlus)

+4 more

AI Overviews

No brands listed

“what are better, modern alternatives to Ghost or C4 energy if i want something without artificial flavors”

1/4 platforms mentioned

Core

ChatGPT

1.Ghost

2.C4 energy

3.NoDoz

Claude

1.Ghost

2.C4

3.CELSIUS

4.Sneak

5.Bloom Sparkling Energy

+3 more

Gemini

1.Ghost

2.C4

3.GORGIE

4.Odyssey Elixir

5.Jocko GO

+2 more

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Red Bull vs Monster vs Celsius vs Prime: Which Energy Drink Is Actually the Healthiest in 2025–2026?

sipit.art

Web1 ref

Healthy Alternative to Energy Drinks: 10 Options for 2026 – Bare Brew

drinkbarebrew.com

Web1 ref

Is there a healthiest energy drink? Here’s how 7 popular options stack up.

health.yahoo.com

Web1 ref

Alternatives for Monster Energy Drinks | TikTok

tiktok.com

Web1 ref

Red Bull vs. Monster: What’s the Difference?

healthline.com

Web1 ref

Healthy Energy Drinks vs. Dangers of High-Sugar Beverages - Dr. Axe

draxe.com

Web1 ref

9 Low-Caffeine Energy Drinks for a Smoother Boost | HowStuffWorks

recipes.howstuffworks.com

Web1 ref

College Students Embrace Healthier Energy Drink Alternatives - Oxford Today

nationaltoday.com

Web1 ref

What's a healthier alternative to Monster or Red Bull? - Quora

quora.com

Web1 ref

Drinking energy drinks like Red Bull or Monster Energy Drinks to get through your day? Here's a much healthier alternative! #redbull #monsterenergy #neuromints #energydrinks #energydrink | TikTok

tiktok.com

Web1 ref

Revitalize Naturally The Best Energy Drinks Without Sucralose Or Aspartame

matecaps.com

Web1 ref

Variety Pack 3

drinknooma.com

Web1 ref

Clean Simple Eats Energy Drink 100 Mg Organic Caffeine L Theanine B Vitamins Zero Sugar Orange Swirl 12 Oz Cans 12 Pack

groceryeshop.us

Web1 ref

Elite Energy Energy Drink Variety Pack Clean Green Tea Caffe

catering.holiday-market.com

Web1 ref

angry-angel.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives CELSIUS's communication style and personality

CELSIUS communicates with a high-energy, performance-oriented, and scientifically-backed tone. The brand positions itself as an essential partner for an active lifestyle, balancing aspirational fitness messaging with transparent, evidence-based claims about its ingredients and metabolic benefits. The voice is empowering, direct, and community-focused, aiming to inspire consumers to push their limits while maintaining a sense of reliability and health-consciousness.

Core Tone Traits

Performance-Driven

Focuses on fueling physical activity, endurance, and achieving fitness goals.

Scientifically Credible

Uses clinical studies and research to validate product claims and build consumer trust.

Empowering & Motivational

Encourages consumers to 'Live Fit' and push past their limits in both fitness and daily life.

Transparent & Direct

Clearly communicates ingredient benefits and safety information without fluff.

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned April 27, 2026.