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Prefer to text? Text PendiumDiageo · diageo.com · Scanned Mar 11, 2026
We asked ChatGPT, Claude, Gemini, and AI Overviews 7 questions a buyer would ask, with no context and as up to 3 buyer personas. Diageo was named in 56 of 96 answers. Asked about the brand directly, 4 of 4 answers described it.
AI visibility score
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Enter your site. We'll set up your agent, ask AI the questions your buyers ask, and track Diageo as a competitor in your results.
Questions where AI recommends someone else
A sample of the questions buyers ask, and whether ChatGPT, Claude, Gemini, and AI Overviews named Diageo in each answer.
Share of buying answers
67% on ChatGPT50% on Claude46% on Gemini71% on AI Overviews56/96And 6 more questions in the full report.
Perplexity was not part of this scan.
What AI says
Where AI gets its information
Counts are pages cited from each site.
Diageo's own site
Other sites
Publications
instagram.com1Full report
Inconsistent presence in vodka-related inquiries, showing a clear vulnerability in the premium martini category.
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About Diageo
Diageo is a global leader in beverage alcohol, boasting an exceptional collection of over 200 brands across spirits and beer. The company combines deep consumer understanding with expert craftsmanship to deliver premium products and experiences to consumers in nearly 180 countries.
