What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Education Technology/Ello

AI Visibility & Sentiment

Ello

Ello is an AI-powered reading coach app designed for children in Kindergarten through 3rd grade. Using proprietary Adaptive Learn™ technology with advanced child speech recognition, Ello listens to children read aloud, provides real-time coaching on tricky words, and motivates young readers with rewards and encouragement to build reading confidence and skills.

Active Monitoring

ello.com

Education Technology Startups

AI Visibility Score

41/100

Moderate

Sentiment Score

95/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ello today.

Ello has achieved a commanding 80% visibility among tech-forward early adopters by dominating high-intent 'read aloud' AI queries on Gemini and Google AI Overviews, yet it remains dangerously invisible within broader category trust and effectiveness reviews. While the brand is a niche hero for technical parents, its near-total absence on ChatGPT and within 'struggling reader' frustration queries allows established incumbents like Reading Eggs to maintain market dominance.

Value Proposition

The world's most advanced AI reading coach that listens to your child read, teaches them through mistakes with patience, and transforms them into confident, enthusiastic readers—all without parent intervention

Overview

Mission

To unlock the limitless potential within all children by providing individualized literacy support during critical early elementary years

Products & Services

AI Reading Coach App (iPad)Decodable E-book Library (700+ titles)Monthly Paperback Book Subscription BoxAdaptive Learn™ Speech Recognition TechnologyGift Boxes with Physical Books

Current State

Visibility Landscape

A high-level view of how Ello performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	16	35	42	66
Core Topics Product/service category queries	0	45	61	0
Growth Areas Adjacent, aspirational & visionary	0	59	62	0

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Reading Eggs

20 mentions

Epic!

16 mentions

Bob Books

12 mentions

Teach Your Monster to Read

9 mentions

Amira Learning

9 mentions

Flyleaf Publishing

7 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ello's AI visibility.

Key Findings

Strength

Secured #1 rankings on Gemini and AI Overviews for specific technical queries regarding AI tools that listen to children read aloud.

Strength

Exceptional resonance with the 'Tech-Forward Early Adopter' persona, achieving 80% visibility with an average position of 2.0.

Strength

Stronger performance on Google-ecosystem platforms (40% mention rate) compared to traditional LLMs like ChatGPT.

Recommended Actions

Execute an aggressive PR and backlink strategy targeting high-authority EdTech review sites and pedagogical journals.

Ello is currently ignored in 'trusted reading program' queries; appearing in curated 'best of' lists is essential for the LLM training sets used by ChatGPT and Claude.

Develop and distribute high-value content addressing specific reader frustrations such as 'frustrated 6-year-old' and 'reading refusal'.

Ello missed several queries related to reader frustration, which are high-intent triggers for parents seeking a tool like theirs.

Optimize technical documentation and blogs to explicitly mention 'decodable ebooks for iPad' and 'educational gift' keywords.

Competing in these discovery queries on Claude and AI Overviews will capitalize on existing momentum where Ello is already showing potential.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Supporting Struggling And Reluctant Readers(3 queries)

“my 6 year old hates reading and gets really frustrated with hard words, how can i help them practice at home without it being a fight?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Audible

2.Libby

3.OverDrive

4.Epic!

5.Bob Books

+19 more

Claude

1.Pete the Cat

2.Mo Willems' Elephant & Piggie

Gemini

1.Reading Eggs

2.Duolingo ABC

3.Epic!

4.GraphoGame

5.Bob Books

+4 more

AI Overviews

1.Ranger Rick

2.I'm The Chef Too

“are there any tools that can listen to my kid read aloud and help them when they get stuck, so i don't have to sit there every second?”

2/4 platforms mentioned

Core

The Time-Poor Executive Parent · Chief Technology Officer

ChatGPT

1.Google Read Along

2.Bolo

3.Reading Eggs

4.Raz-Kids

5.Kids A-Z

+9 more

Claude

1.Google Play Books

2.Read Along

3.Teach Your Monster to Read

4.Homer

5.Waterford.org

Gemini

1.Ello

2.Amira Learning

3.Amira

4.Microsoft Reading Coach

5.Google Read Along

+1 more

AI Overviews

1.Ello

2.Readability Tutor

3.Read Along by Google

4.Reading Racer

5.Amira

+2 more

“what's the best way to help a second grader build reading confidence, specific tools or apps to try please?”

1/4 platforms mentioned

Core

The Time-Poor Executive Parent · Chief Technology Officer

ChatGPT

1.Raz-Kids

2.Learning A–Z

3.Epic!

4.Headsprout

5.Teach Your Monster to Read

+5 more

Claude

1.Teach Your Monster to Read

2.Readability Tutor

3.Epic!

4.Epic Unlimited

5.Teach Your Monster

+1 more

Gemini

1.iPhone

2.Reading Eggspress

3.Reading Eggs

4.ABCmouse

5.iPad

+8 more

AI Overviews

1.United Through Reading

2.Readability Tutor

3.Ello

4.Epic!

5.Diary of a Wimpy Kid

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

25 Fun Reading Activities for Kids to Boost Literacy - I'm The Chef Too

imthecheftoo.com

Web1 ref

Reading Games for Kids: 25 Ideas for Building Literacy Skills

rangerrick.org

Web1 ref

How to Motivate Reluctant Readers [13 Tips Included]

readingeggs.com

Web1 ref

6 year old refuses to practice reading : r/Parenting - Reddit

reddit.com

Forum1 ref

Ten Things to Help Your Struggling Reader - Yale Dyslexia

dyslexia.yale.edu

Edu1 ref

How to help a child struggling with reading?

facebook.com

Web1 ref

Target the Problem: Fluency - Reading Rockets

readingrockets.org

Web1 ref

Six Games for Reading | Reading Rockets

readingrockets.org

Web1 ref

5 at-home reading strategies guaranteed to improve reading ...

readingpartners.org

Web1 ref

What to Say When a Parent Says, ‘My Kid Just Doesn’t Like Reading

readabilitytutor.com

Web1 ref

Best Way to Teach Reading--My Top 5 Strategies

jenmerckling.com

Web1 ref

What can parents do if a child has a hard time reading? Here’s what ...

exceptionallives.org

Web1 ref

7 ways to support your child's reading when you don't like to ...

understood.org

Web1 ref

The Five Finger Rule for Reading Will Help Your Child Find a 'Just-Right ...

greenhedges.org

Web1 ref

12 Ways to Encourage and Motivate a Struggling Reader

proverbialhomemaker.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Ello.

Reading Eggs20 mentions

Epic!16 mentions

Ello16 mentions

Bob Books12 mentions

Teach Your Monster to Read9 mentions

Amira Learning9 mentions

Flyleaf Publishing7 mentions

ABCmouse7 mentions

Google Read Along7 mentions

Microsoft Reading Coach7 mentions

Nessy6 mentions

Brand Identity

Brand Voice & Style

How AI perceives Ello's communication style and personality

Ello communicates with warmth, encouragement, and expertise—mirroring the patient, supportive tone of their AI reading buddy. The brand voice is reassuring to parents who may feel stressed about their child's reading progress, while maintaining credibility through research-backed claims and expert endorsements. Content feels approachable and friendly without being overly casual, striking a balance between educational authority and genuine care for children's success.

Core Tone Traits

Warm & Encouraging

Uses positive, supportive language that mirrors the patient coaching style of the Ello character

Expert & Research-Backed

Grounds claims in science of reading methodology and expert credentials without being academic

Parent-Empathetic

Acknowledges parenting challenges like 'reading fights' and positions Ello as a stress-relieving solution

Child-Centered & Playful

Incorporates fun elements like the elephant mascot and rewards while keeping focus on learning outcomes

Backing

Investors

Homebrew

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 2, 2026.