What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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EltaMD Skin Care

Visibility74

Vibe100

Businesses/Health & Beauty / Personal Care/EltaMD Skin Care

AI Visibility & Sentiment

EltaMD Skin Care

EltaMD is a professional-grade skincare brand that specializes in high-performance sun care, skincare, and post-procedure products. The company is widely recognized as the number one dermatologist-recommended professional sunscreen brand in the United States.

Active Monitoring

eltamd.com

Health & Beauty / Personal Care

AI Visibility Score

74/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe EltaMD Skin Care today.

EltaMD commands unparalleled authority in the 'dermatologist-recommended' search space, consistently capturing top-tier visibility when users prioritize sensitive skin and post-procedure recovery. While the brand is a dominant force for core clinical recommendations, it underutilizes its reputation in broader lifestyle and preventative skincare categories, leaving significant ground open to competitors like La Roche-Posay and SkinCeuticals.

Working in your favor

Secures near-total ownership of 'sensitive skin' and 'sunscreen' intent across all major LLMs.

Maintains exceptional relevance for the 'post-procedure recovery' persona, consistently ranking within the top three positions.

Demonstrates high brand trust in direct query 'vibe checks' across ChatGPT, Claude, and Gemini.

Gaps to close

Inconsistent presence in 'Healthy Lifestyle & Preventive Care' queries, particularly regarding antioxidant serum layering.

Visibility drop-off for the 'Skincare Formulation Enthusiast' persona, where deeper technical comparisons are needed.

Lack of sustained presence in broader 'daily skincare routine' queries compared to lower-cost market incumbents.

Opportunities

Capitalize on the 'preventative care' segment by creating AI-optimized content that pairs EltaMD sunscreens with specific antioxidant serum protocols.

Target the 'Budget-Conscious Medical Spa Manager' persona with content that highlights the long-term clinical value and brand loyalty potential of EltaMD.

Enhance technical documentation for AI ingestion to better capture 'Formulation Enthusiast' searches seeking ingredient-level efficacy data.

Highest-Impact Actions

Develop and syndicate 'Skin Health Protocol' content that maps EltaMD products specifically to antioxidant and preventative care routines.

Currently, the brand is missing in high-intent 'antioxidant serum' queries, allowing competitors to own the conversation around comprehensive daily routines.

Optimize technical SEO and structured data for product formulation details to address the 'Skincare Formulation Enthusiast' persona.

The current performance for this persona lags significantly (avg pos 4.3), indicating a need for more granular, ingredient-focused information to satisfy AI-driven technical queries.

Produce authoritative, AI-friendly thought leadership content on the role of post-procedure care.

EltaMD is already winning here; cementing this as a unique brand pillar will protect the 'core' segment from competitive encroachment by mass-market players like CeraVe.

Value Proposition

EltaMD bridges the gap between medical efficacy and cosmetic elegance by utilizing transparent zinc oxide technology to provide high-level, broad-spectrum sun protection in lightweight, non-greasy formulas that patients are comfortable wearing daily.

Overview

Mission

At EltaMD, we believe in everyone's right to live freely under the sun. Our mission is to keep skin healthy for life by developing safe and effective professional products for every body under the sun.

Products & Services

UV Clear Broad-Spectrum SPF 46UV Daily Broad-Spectrum SPF 40Foaming Facial CleanserSkin Recovery SerumUV AOX Elements Broad-Spectrum SPF 50

Current State

Visibility Landscape

A high-level view of how EltaMD Skin Care performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core5q Product/service category queries	94	92	95	78
Growth Areas4q Adjacent, aspirational & visionary	75	56	93	50

Competitive Landscape

EltaMD Skin Care67 mentions

La Roche-Posay33 mentions

SkinCeuticals29 mentions

CeraVe25 mentions

ZO Skin Health11 mentions

Vanicream10 mentions

The Ordinary10 mentions

Revision Skincare9 mentions

Neutrogena9 mentions

SkinMedica8 mentions

Obagi Medical8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve EltaMD Skin Care's AI visibility.

Key Findings

Strength

Secures near-total ownership of 'sensitive skin' and 'sunscreen' intent across all major LLMs.

Strength

Maintains exceptional relevance for the 'post-procedure recovery' persona, consistently ranking within the top three positions.

Strength

Demonstrates high brand trust in direct query 'vibe checks' across ChatGPT, Claude, and Gemini.

Recommended Actions

Develop and syndicate 'Skin Health Protocol' content that maps EltaMD products specifically to antioxidant and preventative care routines.

Currently, the brand is missing in high-intent 'antioxidant serum' queries, allowing competitors to own the conversation around comprehensive daily routines.

Optimize technical SEO and structured data for product formulation details to address the 'Skincare Formulation Enthusiast' persona.

The current performance for this persona lags significantly (avg pos 4.3), indicating a need for more granular, ingredient-focused information to satisfy AI-driven technical queries.

Produce authoritative, AI-friendly thought leadership content on the role of post-procedure care.

EltaMD is already winning here; cementing this as a unique brand pillar will protect the 'core' segment from competitive encroachment by mass-market players like CeraVe.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Dermatologist Recommended Skincare Solutions(3 queries)

“what is the best sunscreen for someone with really sensitive acne-prone skin that won't make me break out”

4/4 platforms mentioned

Core

ChatGPT

1.EltaMD (UV Physical Broad-Spectrum SPF 41, UV Clear Broad-Spectrum SPF 46)

2.CeraVe (Hydrating Mineral Sunscreen Face Lotion SPF 50)

3.La Roche-Posay (Anthelios Mineral Zinc Oxide Sunscreen SPF 50)

4.Neutrogena (Sheer Zinc Oxide Dry-Touch Face Sunscreen SPF 50)

5.Allure

Claude

1.EltaMD

2.CeraVe (CeraVe Hydrating Sheer Sunscreen)

3.La Roche-Posay (Anthelios)

4.Neutrogena (Neutrogena Clear Face Breakout Free)

Gemini

1.EltaMD

2.La Roche-Posay

3.CeraVe

4.Colorescience

5.SkinMedica

+3 more

AI Overviews

1.EltaMD (UV Clear Broad-Spectrum SPF 46)

2.Dermstore

3.LovelySkin

4.Walgreens

5.Sephora

+4 more

“i just had a chemical peel, what gentle cleanser and serum should i be using for recovery”

2/4 platforms mentioned

Core

The Post-Procedure Recovery Patient · Healthcare Professional

ChatGPT

1.Cetaphil

2.CeraVe

3.Vanicream

4.La Roche-Posay

5.The Ordinary

Claude

1.Revision

2.Dove

3.Aveeno

4.Cetaphil

5.CeraVe

8.EltaMD Skin Care

+2 more

Gemini

1.CeraVe (CeraVe Hydrating Facial Cleanser)

2.La Roche-Posay (La Roche-Posay Toleriane Hydrating Gentle Cleanser)

3.Vanicream (Vanicream Gentle Facial Cleanser)

4.SkinCeuticals (SkinCeuticals Hydrating B5 Gel)

5.Paula's Choice (Paula's Choice RESIST Hyaluronic Acid Booster)

6.EltaMD (EltaMD Barrier Renewal Serum)

AI Overviews

No brands listed

“what are the most effective broad-spectrum sunscreens that dermatologists actually tell their patients to use”

4/4 platforms mentioned

Core

The Post-Procedure Recovery Patient · Healthcare Professional

ChatGPT

1.EltaMD Skin Care (UV Clear Broad-Spectrum SPF 46, UV Physical Broad-Spectrum SPF 41)

2.CeraVe (Hydrating Mineral Sunscreen Face Lotion SPF 50)

3.Neutrogena (Sheer Zinc Dry-Touch Sunscreen, Pure & Free Liquid Sunscreen SPF 50)

Claude

1.La Roche-Posay

2.EltaMD

3.Neutrogena

4.ISDIN (Eryfotona Actinica)

5.SkinCeuticals (Future Mineral UV Defense Sunscreen SPF 50)

+2 more

Gemini

1.EltaMD (UV Clear Broad-Spectrum SPF 46)

2.La Roche-Posay (Anthelios Mineral Tinted Ultra Light Fluid SPF 50)

3.CeraVe (Hydrating Mineral Sunscreen Face Lotion SPF 50)

4.ISDIN (Eryfotona Actinica Mineral Sunscreen SPF 50)

5.Neutrogena (Sheer Zinc Mineral Sunscreen SPF 50)

AI Overviews

1.EltaMD Skin Care

2.La Roche-Posay

3.Neutrogena

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Eltamd Uv Physical Broad Spectrum Spf 41

eltamd.com

EltaMD Skin Care

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

EltaMD Skin Care

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.