What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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ESPN

Visibility89

Vibe89

Businesses/Media & Entertainment/ESPN

AI Visibility & Sentiment

ESPN

ESPN is the world’s leading multimedia sports entertainment enterprise that provides extensive digital infrastructure for fantasy sports and interactive tournament engagement. Its platform connects millions of fans through live scoring, expert analysis, and community-driven sports competitions.

Active Monitoring

fantasy.espn.com/games/tournament-challenge-bracket-2026/peoplesbracket

Media & Entertainment Cord Cutting Entertainment Home Theater Sports Streaming Streaming Services TV Technology

AI Visibility Score

89/100

Excellent

Sentiment Score

89/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ESPN today.

ESPN dominates the generative AI landscape as the premier authority for fantasy sports and live streaming, consistently securing top-three placements across all major platforms. While the brand maintains an ironclad grip on core utility queries, its visibility weakens in broader expert analysis categories, revealing a clear path to expand beyond transactional utility into thought leadership.

Working in your favor

Unrivaled dominance in 'Core' category queries, particularly for bracket challenges and fantasy league platform recommendations.

High-intent positioning on ChatGPT and Claude, where ESPN frequently secures the #1 spot for live sports streaming and platform trust.

Strong brand resonance with the 'Casual Seasonal Viewer' persona, ensuring ESPN remains the primary destination for mainstream sports access.

Gaps to close

Inconsistent visibility in 'Visionary' and 'Adjacent' queries related to sports analysis and expert insights, where ESPN occasionally disappears entirely.

Vulnerability in competitive 'Sports Analysis' queries, where sporadic performance suggests a lack of optimized content for AI discovery in deep-dive editorial topics.

Lower visibility on Gemini compared to ChatGPT, indicating a need for platform-specific content optimization.

Opportunities

Scale expert analysis content to capture 'Adjacent' and 'Visionary' search intents, moving beyond simple platform utility into editorial authority.

Refine SEO for 'Sports Analysis' queries to close the gap against specialized competitors like Sleeper and niche analysis platforms.

Target specific long-tail content that addresses the 'Corporate Partnership Lead' and 'Competitive Fantasy League Manager' personas to solidify institutional dominance.

Highest-Impact Actions

Develop a dedicated 'AI Answer' content pillar focusing on expert sports analysis and analytical methodology.

Data shows a significant drop-off in 'Visionary' queries; creating content that directly answers complex analysis questions will secure higher placement in expert-level search results.

Optimize high-intent landing pages for Gemini-specific search patterns.

While ESPN performs well on ChatGPT and Claude, current Gemini visibility indicates a platform-specific optimization gap that is allowing competitors to capture traffic.

Create granular, persona-specific FAQ modules for fantasy sports trust and platform evaluation.

These modules will ensure consistent top-positioning for both the 'Casual Seasonal Viewer' and the 'Competitive Fantasy League Manager' across all AI platforms.

Value Proposition

ESPN provides the gold standard of bracketology, offering massive scale, seamless integration with live broadcast networks, and the unique 'People's Bracket' feature that leverages crowd-sourced data for an enhanced user experience.

Overview

Mission

To serve sports fans. Anytime. Anywhere.

Products & Services

ESPN Tournament ChallengeESPN Fantasy FootballESPN+ESPN Fantasy AppThe People’s Bracket

Current State

Visibility Landscape

A high-level view of how ESPN performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about ESPN? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	96	82	97	95
“what are the best fantasy football sites that have a good mobile app and easy league management”	#2	#2	#1	#3
“what streaming services should i sign up for if i want to watch as much college basketball as possible”	#1	#2	#1	#1
“how do i choose between the different bracket challenge platforms to find one that is actually fair and easy for a group”	#1	#1	#1	#1
“where can i find a reliable site to run an ncaa bracket pool for my office that handles all the scoring for me”	#1	No	#1	#2
“what are the most trusted sites for fantasy sports leagues that have been around a long time”	#1	#1	#1	#2
Growth Areas4q Adjacent, aspirational & visionary	91	77	97	56
“recommend the best apps for keeping track of live scores and fantasy stats in one place”	#1	#4	#1	#4
“what are the best sports subscription packages for someone who wants live games and documentaries”	#2	#1	#1	#2
“what apps or sites have the best sports analysis and expert picks before the big games start”	#8	No	#1	No
“what should i look for when picking a platform for a competitive sports pool to ensure my friends will actually use it”	#1	#1	#1	No

“What do you know about ESPN? What do they do and what's their reputation?”

“what are the best fantasy football sites that have a good mobile app and easy league management”

“what streaming services should i sign up for if i want to watch as much college basketball as possible”

“how do i choose between the different bracket challenge platforms to find one that is actually fair and easy for a group”

“where can i find a reliable site to run an ncaa bracket pool for my office that handles all the scoring for me”

“what are the most trusted sites for fantasy sports leagues that have been around a long time”

“recommend the best apps for keeping track of live scores and fantasy stats in one place”

“what are the best sports subscription packages for someone who wants live games and documentaries”

“what apps or sites have the best sports analysis and expert picks before the big games start”

“what should i look for when picking a platform for a competitive sports pool to ensure my friends will actually use it”

Competitive Landscape

ESPN

89 mentions

Sleeper

36 mentions

CBS Sports

25 mentions

RunYourPool

23 mentions

Hulu + Live TV

20 mentions

MyFantasyLeague

17 mentions

CBS

16 mentions

YouTube TV

15 mentions

Peacock

15 mentions

TNT

13 mentions

DraftKings

12 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ESPN's AI visibility.

Key Findings

Strength

Unrivaled dominance in 'Core' category queries, particularly for bracket challenges and fantasy league platform recommendations.

Strength

High-intent positioning on ChatGPT and Claude, where ESPN frequently secures the #1 spot for live sports streaming and platform trust.

Strength

Strong brand resonance with the 'Casual Seasonal Viewer' persona, ensuring ESPN remains the primary destination for mainstream sports access.

Recommended Actions

Develop a dedicated 'AI Answer' content pillar focusing on expert sports analysis and analytical methodology.

Data shows a significant drop-off in 'Visionary' queries; creating content that directly answers complex analysis questions will secure higher placement in expert-level search results.

Optimize high-intent landing pages for Gemini-specific search patterns.

While ESPN performs well on ChatGPT and Claude, current Gemini visibility indicates a platform-specific optimization gap that is allowing competitors to capture traffic.

Create granular, persona-specific FAQ modules for fantasy sports trust and platform evaluation.

These modules will ensure consistent top-positioning for both the 'Casual Seasonal Viewer' and the 'Competitive Fantasy League Manager' across all AI platforms.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Fantasy Sports & Bracket Competition Setup(3 queries)

“what are the best fantasy football sites that have a good mobile app and easy league management”

4/4 platforms mentioned

Core

ChatGPT

1.Sleeper

2.ESPN (ESPN Fantasy Football)

3.Yahoo Fantasy Football

4.Yahoo (Yahoo Sports)

5.NFL Fantasy Football

+7 more

Claude

1.Sleeper

2.Yahoo Fantasy Football

3.Underdog Fantasy

4.FOX Sports

5.PrizePicks

+3 more

Gemini

1.Sleeper

2.Discord

3.Yahoo Fantasy

4.ESPN Fantasy

5.ESPN

+2 more

AI Overviews

1.Sleeper

2.Yahoo Fantasy

3.ESPN Fantasy

4.Fantrax

5.NFL Fantasy

+1 more

“where can i find a reliable site to run an ncaa bracket pool for my office that handles all the scoring for me”

3/4 platforms mentioned

Core

The Competitive Fantasy League Manager · League Commissioner and Analytics Enthusiast

ChatGPT

1.NCAA (Capital One)

2.ESPN (ESPN Tournament Challenge)

3.CBS Sports

4.RunYourPool

5.The Big Tourney

+1 more

Claude

1.PoolTracker.com

2.RunYourPool.com

3.PoolGenius

4.TeamRankings

Gemini

1.RunYourPool

2.Splash Sports

3.PoolHost

4.PoolTracker

5.CBS Sports

6.ESPN

AI Overviews

1.CBS Sports

2.RunYourPool

3.Easy Office Pools

4.TourneyTime

“recommend the best apps for keeping track of live scores and fantasy stats in one place”

4/4 platforms mentioned

Adjacent

The Competitive Fantasy League Manager · League Commissioner and Analytics Enthusiast

ChatGPT

1.ESPN

2.Yahoo Fantasy

3.Sleeper (Sleeper API)

4.CBS Sports Fantasy

5.theScore

+1 more

Claude

1.Sleeper

2.DraftKings

3.Yahoo Fantasy Sports

4.ESPN Fantasy Sports

5.Underdog Fantasy

+3 more

Gemini

1.The Athletic

2.The New York Times

3.Sleeper

4.ESPN

5.Yahoo

+2 more

AI Overviews

1.Sleeper

2.theScore

3.Yahoo Fantasy Sports

4.ESPN Fantasy Sports

5.FantasyPros

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Sleeper

sleeper.com

ESPN

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Featured In Research

Explore Media & Entertainment

Start gettingrecommended by AI.

Frequently asked questions

ESPN

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Featured In Research

Explore Media & Entertainment

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.