What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Estimote

Visibility48

Vibe94

Businesses/Internet of Things (IoT) Hardware & Software/Estimote

AI Visibility & Sentiment

Estimote

Estimote is a pioneering IoT company specializing in location and proximity technologies. They develop programmable UWB (Ultra Wideband) tags and beacons that enable inch-level precision tracking for asset management, workplace automation, and safety applications across industries like warehousing, healthcare, and hospitality.

Active Monitoring

estimote.com

Internet of Things (IoT) Hardware & Software Startups

AI Visibility Score

48/100

Moderate

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Estimote today.

Estimote has established itself as a preferred authority for Google's Gemini and AI Overviews, frequently securing the #1 position for specialized technical queries like museum proximity apps and LTE-enabled tracking. While dominating these high-intent Google surfaces, the brand faces a critical visibility deficit in ChatGPT, where it is often buried behind competitors like Pozyx and Decawave in broader industrial IoT discussions.

Working in your favor

Dominant performance on Gemini with an 80% mention rate and an elite average position of 2.9.

High authority in niche technical queries, specifically securing top ranks for 'museum app proximity' and 'LTE-enabled beacons' across multiple platforms.

Strong resonance with the Enterprise IoT Innovation Architect persona, achieving a 69% mention rate and positive sentiment.

Gaps to close

Significant invisibility on ChatGPT with a low 44% mention rate and a poor average position of 15.5, ceding the conversation to Pozyx.

Underperforming in the Healthcare Operations Tech Evaluator persona, where mention rates drop to 38% with mixed sentiment.

Lagging behind Decawave and Zebra Technologies in queries related to industrial reliability and warehouse logistics at scale.

Opportunities

Capitalize on existing UWB leadership to capture the 'industrial precision' narrative currently dominated by Sewio and Quuppa.

Bridge the ChatGPT gap by optimizing technical documentation for LLM crawling, focusing on the specific 'industrial iot' and 'warehouse tracking' keywords where it currently fails.

Target the healthcare sector by emphasizing reliability and precision metrics to convert mixed sentiment into positive endorsements.

Highest-Impact Actions

Execute a ChatGPT-specific optimization campaign for industrial IoT and warehouse keywords.

An average position of 15.5 on ChatGPT is a major strategic weakness that allows competitors to own the recommendation engine for enterprise buyers.

Formalize and publish technical documentation specifically for UWB development kits and Java programming.

While winning the 'dev kit' query on Gemini and AI Overviews, consistent positioning across all platforms will solidify Estimote as the default choice for IoT prototyping.

Develop targeted healthcare-centric case studies focusing on workflow automation and reliability.

The 38% mention rate and mixed sentiment with healthcare evaluators indicates a content gap that is preventing AI from recommending Estimote for medical environments.

Value Proposition

Programmable UWB tags with inch-level precision that can be coded in JavaScript, connect directly to the cloud via LTE, and deploy at massive scale without requiring embedded engineering expertise

Overview

Mission

Building an operating system for the physical world where developers can use physical spaces as their canvas and apps are installed on places rather than devices

Products & Services

UWB Tags Dev KitProgrammable Bluetooth BeaconsLTE Beacons for Asset TrackingIndoor Location SDKCustom Form-Factor Hardware Solutions

Current State

Visibility Landscape

A high-level view of how Estimote performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Estimote? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	23	79	95	52
“how to track high-value inventory in a warehouse with inch-level precision”	#23	#1	#1	No
“recommend some uwb dev kits that can be programmed with javascript”	No	No	#2	#1
“most reliable industrial iot companies for precise indoor positioning”	No	#3	#3	No
“help me find lte-enabled beacons for tracking assets across different facilities without using gateways”	—	#1	#1	#3
“what tech should i look for to monitor equipment movement in a 100,000 sq ft fulfillment center”	—	#4	#1	No
Growth Areas1q Adjacent, aspirational & visionary	76	97	97	97
“how to build a museum app that triggers content based on proximity to exhibits”	#8	#1	#1	#1

“What do you know about Estimote? What do they do and what's their reputation?”

“how to track high-value inventory in a warehouse with inch-level precision”

#23

“recommend some uwb dev kits that can be programmed with javascript”

“most reliable industrial iot companies for precise indoor positioning”

“help me find lte-enabled beacons for tracking assets across different facilities without using gateways”

—

“what tech should i look for to monitor equipment movement in a 100,000 sq ft fulfillment center”

—

“how to build a museum app that triggers content based on proximity to exhibits”

Competitive Landscape

Estimote

30 mentions

Pozyx

20 mentions

Decawave

16 mentions

Zebra Technologies

13 mentions

Kontakt.io

13 mentions

Sewio

12 mentions

Qorvo

11 mentions

Quuppa

9 mentions

Ubisense

8 mentions

Impinj

7 mentions

Node.js

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Estimote's AI visibility.

Key Findings

Strength

Dominant performance on Gemini with an 80% mention rate and an elite average position of 2.9.

Strength

High authority in niche technical queries, specifically securing top ranks for 'museum app proximity' and 'LTE-enabled beacons' across multiple platforms.

Strength

Strong resonance with the Enterprise IoT Innovation Architect persona, achieving a 69% mention rate and positive sentiment.

Recommended Actions

Execute a ChatGPT-specific optimization campaign for industrial IoT and warehouse keywords.

An average position of 15.5 on ChatGPT is a major strategic weakness that allows competitors to own the recommendation engine for enterprise buyers.

Formalize and publish technical documentation specifically for UWB development kits and Java programming.

While winning the 'dev kit' query on Gemini and AI Overviews, consistent positioning across all platforms will solidify Estimote as the default choice for IoT prototyping.

Develop targeted healthcare-centric case studies focusing on workflow automation and reliability.

The 38% mention rate and mixed sentiment with healthcare evaluators indicates a content gap that is preventing AI from recommending Estimote for medical environments.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Optimizing Warehouse & Logistics Operations(3 queries)

“how to track high-value inventory in a warehouse with inch-level precision”

1/4 platforms mentioned

Core

ChatGPT

1.Vicon

2.OptiTrack

3.Stereolabs ZED

4.Intel RealSense

5.Azure Kinect

+22 more

Claude

1.Zebra Technologies

2.Impinj

3.Alien Technology

4.Decawave

5.Estimote

+10 more

Gemini

1.Sewio

2.RTLS Studio

3.Kinexon

4.Pozyx

5.Vimaan

+10 more

AI Overviews

1.Pozyx

2.Trackio

3.Zebra ATR7000

4.SATO America

5.Kardex

+1 more

“help me find lte-enabled beacons for tracking assets across different facilities without using gateways”

2/3 platforms mentioned

Core

The Enterprise IoT Innovation Architect · Innovation Lead / IoT Architect

Claude

1.Laird Connectivity Sentrius MG100

2.Unwired Labs IoT Tracker

3.Soracom Inventory Tracker

4.Sierra Wireless AirLink RV55

5.Laird

+1 more

Gemini

1.Estimote

2.SpaceTimeOS

3.Blues Wireless

4.Notecard

5.Notecarrier

+8 more

AI Overviews

1.BeWhere

2.Hologram.io

3.Estimote LTE Beacon

4.Kbeacon L3G

5.Accent Systems IoT Tracker

+2 more

“what tech should i look for to monitor equipment movement in a 100,000 sq ft fulfillment center”

2/3 platforms mentioned

Core

The Enterprise IoT Innovation Architect · Innovation Lead / IoT Architect

Claude

1.Decawave

2.Qorvo

3.DW3000

4.Estimote

5.SpaceTimeOS

+1 more

Gemini

1.Estimote

2.SpaceTimeOS

3.Sputnik

4.Kontakt.io

5.Portal Beams

+7 more

AI Overviews

1.Tracki

2.Pozyx

3.Microsoft Dynamics

4.Oracle NetSuite

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

www.kardex.com

kardex.com

Social1 ref

Ultra-wideband versus other location technologies - Pozyx

pozyx.io

Estimote

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Estimote

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.