What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Expedia.com

Visibility88

Vibe95

Businesses/Travel & Tourism / Technology/Expedia.com

AI Visibility & Sentiment

Expedia.com

Expedia.com is a leading full-service online travel agency that enables consumers to plan and book flights, hotels, and activities in a single platform. It acts as a global travel technology marketplace that leverages advanced search tools and bundled pricing to simplify the travel experience.

Active Monitoring

expedia.com

Travel & Tourism / Technology

AI Visibility Score

88/100

Excellent

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Expedia.com today.

Expedia holds a dominant position as the premier authority for end-to-end trip planning, securing top-tier placement across major generative AI platforms including ChatGPT and AI Overviews. While its brand presence is undeniable in bundle-focused search, a significant visibility vacuum exists regarding loyalty program optimization and reliable travel agency comparisons.

Working in your favor

Secures #1 positions consistently in ChatGPT, Claude, and Google AI Overviews for complex, bundle-oriented travel planning.

Maintains exceptional relevance for the Efficiency-Obsessed Corporate Traveler persona, acting as their primary go-to recommendation.

Achieves near-perfect brand recall when models are queried directly about Expedia’s specific value propositions.

Gaps to close

Inconsistent visibility in Gemini, where the brand frequently fluctuates in ranking and fails to appear in key trust-based queries.

Underperformance regarding the Tech-Forward Budget Backpacker persona, where mixed sentiment and lower rankings suggest the platform's value proposition is not resonating.

Complete absence in critical 'Trust & Reliability' search segments, ceding the conversation to competitors when users ask for recommendations on which agencies are most dependable.

Opportunities

Capitalize on the 'Trust & Reliability' gap by optimizing content that showcases traveler protection, customer support metrics, and verifiable user success stories.

Shift the narrative for budget-conscious personas by explicitly mapping loyalty program benefits and value-add features to AI-optimized technical summaries.

Implement a platform-specific strategy for Gemini to stabilize rankings, ensuring the brand’s end-to-end planning authority is as consistent there as it is in ChatGPT.

Highest-Impact Actions

Develop a 'Trust & Reliability' content pillar for AI indexing.

The data indicates Expedia is currently missing from essential user queries regarding OTA reliability, allowing competitors to capture users during the critical consideration phase.

Revise the value proposition messaging specifically for the 'Budget Backpacker' segment.

While Expedia wins on convenience, the current messaging is falling flat with budget travelers; updating technical documentation and site content to highlight cost-saving and loyalty features will improve sentiment.

Execute a technical audit of Gemini-specific search signals.

Gemini’s erratic rankings suggest a lack of alignment with how Google’s specific model ingests and prioritizes Expedia's data compared to other AI search engines.

Value Proposition

Expedia offers a comprehensive one-stop-shop platform for booking complex, multi-component travel itineraries, enhanced by the unified One Key™ loyalty rewards system.

Overview

Mission

To power global travel for everyone, everywhere.

Products & Services

Expedia Flight & Hotel BundlesOne Key™ Loyalty ProgramExpedia Activities & Things to DoExpedia AppExpedia Partner Central

Current State

Visibility Landscape

A high-level view of how Expedia.com performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	—	97	—
“What do you know about Expedia.com? What do they do and what's their reputation?”	—	—	#1	—
Core4q Product/service category queries	97	94	67	97
“what are the best travel sites that let me bundle my flights and hotels to save money”	#1	#2	#1	#1
“what are the most flexible travel loyalty programs that work for both flights and hotels”	—	—	#11	—
“what are the most reliable online travel agencies for booking complex multi-stop international trips”	—	—	#4	—
“which travel apps are actually good for booking things to do once you arrive at your destination”	—	—	No	—
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Expedia.com? What do they do and what's their reputation?”

—

“what are the best travel sites that let me bundle my flights and hotels to save money”

“what are the most flexible travel loyalty programs that work for both flights and hotels”

—

#11

—

“what are the most reliable online travel agencies for booking complex multi-stop international trips”

—

“which travel apps are actually good for booking things to do once you arrive at your destination”

—

Competitive Landscape

Expedia.com

9 mentions

Priceline

6 mentions

Kayak

5 mentions

Booking.com

5 mentions

JetBlue Vacations

4 mentions

Costco Travel

3 mentions

TravelPirates

3 mentions

Hotwire

3 mentions

TravelZoo

3 mentions

Expedia Group (Travelocity, Orbitz, CheapTickets)

3 mentions

lastminute.com

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Expedia.com's AI visibility.

Key Findings

Strength

Secures #1 positions consistently in ChatGPT, Claude, and Google AI Overviews for complex, bundle-oriented travel planning.

Strength

Maintains exceptional relevance for the Efficiency-Obsessed Corporate Traveler persona, acting as their primary go-to recommendation.

Strength

Achieves near-perfect brand recall when models are queried directly about Expedia’s specific value propositions.

Recommended Actions

Develop a 'Trust & Reliability' content pillar for AI indexing.

The data indicates Expedia is currently missing from essential user queries regarding OTA reliability, allowing competitors to capture users during the critical consideration phase.

Revise the value proposition messaging specifically for the 'Budget Backpacker' segment.

Execute a technical audit of Gemini-specific search signals.

Gemini’s erratic rankings suggest a lack of alignment with how Google’s specific model ingests and prioritizes Expedia's data compared to other AI search engines.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Convenient End To End Trip Planning(2 queries)

“what are the best travel sites that let me bundle my flights and hotels to save money”

4/4 platforms mentioned

Core

ChatGPT

1.Expedia (Orbitz, Travelocity, OneKey)

2.Booking Holdings (Priceline, Kayak)

3.Costco Travel

4.Delta Vacations

5.United Vacations

+5 more

Claude

1.Priceline

2.Expedia

3.Travelocity

4.Kayak

5.Marriott Bonvoy (Vacations by Marriott Bonvoy)

Gemini

1.Expedia (Orbitz, Travelocity)

2.Booking.com

3.Priceline

4.Expedia Group

5.Kayak

+1 more

AI Overviews

1.Expedia (One Key Rewards)

2.Priceline

3.Booking.com

4.Costco Travel

5.Expedia Group (Orbitz, Travelocity)

+7 more

“which travel apps are actually good for booking things to do once you arrive at your destination”

0/1 platforms mentioned

Core

The Efficiency-Obsessed Corporate Traveler · Senior Management Consultant

Gemini

1.Viator

2.GetYourGuide

3.Klook

4.Tiqets

5.Airbnb (Airbnb Experiences)

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Purchase.D6172129.Destination Travel Guides

expedia.com

Expedia.com

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Expedia.com

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.