What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Frameplay

Visibility50

Vibe85

Businesses/Advertising Technology/Frameplay

AI Visibility & Sentiment

Frameplay

Frameplay is an award-winning marketing technology company that pioneered intrinsic in-game advertising, enabling brands to seamlessly integrate ads within video game environments. They connect advertisers with gaming audiences at scale while helping game developers monetize without compromising player experience.

Active Monitoring

frameplay.com

Advertising Technology

AI Visibility Score

50/100

Moderate

Sentiment Score

85/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Frameplay today.

Frameplay dominates in high-intent, consultative searches where media buyers seek strategic clarity, yet the brand remains paradoxically silent in crucial technical discovery phases. While the enterprise audience clearly recognizes Frameplay as a top-tier industry authority, there is a significant friction point where the brand fails to appear for developers and studios actively seeking monetization SDKs.

Working in your favor

Commanding presence with Enterprise Media Buyers (81% mention rate) who view Frameplay as a preferred partner for sophisticated in-game advertising.

High visibility in Gemini and Google AI Overviews when addressing strategic queries about brand-safe, non-interruptive advertising.

Consistently captures the #1 position in 'brand vibe check' queries, demonstrating strong brand equity and clear value proposition articulation.

Gaps to close

Underperformance in developer-centric queries, particularly regarding SDK selection and non-intrusive monetization, where competitors are gaining ground.

Low visibility for 'Evaluating Ad Tech Platforms' queries, specifically when indie game founders seek guidance on choosing the right infrastructure partner.

Inconsistency in measuring and proving ad efficacy, as Frameplay fails to appear in several key queries regarding performance metrics and brand lift study workflows.

Opportunities

Capitalize on the existing high trust among enterprise buyers to develop thought leadership content on 'Measuring Gaming Ad Performance' to dominate that specific segment.

Reposition technical documentation and SDK-related content to capture queries from indie game founders, currently an underserved persona.

Target specific long-tail queries related to 'intrinsic in-game advertising' where Frameplay is already positioned but occasionally loses visibility to competitors like Anzu.

Highest-Impact Actions

Develop and syndicate whitepapers focused on technical SDK integration and indie monetization metrics.

The current gap in developer-focused queries represents a direct loss of potential partnership revenue to competitors who are currently answering these technical questions.

Optimize content for 'proving ad efficacy' and 'running brand lift studies' in gaming.

High-intent media buyers are currently searching for these metrics, and dominating this search results page is essential to converting leads at the top of the funnel.

Expand technical SEO strategy to address the indie game founder persona directly.

While current enterprise performance is strong, diversifying the audience reach through founder-centric content will build long-term market resilience.

Value Proposition

Intrinsic in-game advertising that delivers 33x the minimum viewability standard, reaching 3.3 billion global gamers in brand-safe, premium environments at a fraction of standard media costs

Overview

Mission

Inspire and contribute to creating environments in which brands can make lasting connections with customers while enhancing consumer experiences and game creators' work.

Products & Services

Intrinsic in-game advertising platform for advertisersSDK for game developers to monetize gamesProgrammatic ad exchange (Frameplay Exchange)Campaign measurement and attribution toolsBrand lift studies and audience insights

Current State

Visibility Landscape

A high-level view of how Frameplay performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Frameplay? What do they do and what's their reputation?”	#1	#1	#1	#1
Core8q Product/service category queries	96	79	94	50
“how to advertise in video games without interrupting the gameplay”	#1	#1	#4	#2
“best way to run brand ads inside popular mobile and pc games that players won't hate”	#1	#1	#1	#2
“what is the best SDK for in-game advertising that doesn't hurt retention”	#1	#6	#6	No
“ways to monetize a indie game without using forced video ads”	#1	No	#1	No
“what should i look for when choosing an in-game advertising platform”	#2	#17	#1	No
“compare the top players in the intrinsic in-game ad space, what should i evaluate”	#2	#2	#2	#2
“how do i prove my gaming ads actually worked, what measurement tools are out there”	#1	#1	#1	No
“how can i run a brand lift study for a campaign inside a game”	#1	#1	#1	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Frameplay? What do they do and what's their reputation?”

“how to advertise in video games without interrupting the gameplay”

“best way to run brand ads inside popular mobile and pc games that players won't hate”

“what is the best SDK for in-game advertising that doesn't hurt retention”

“ways to monetize a indie game without using forced video ads”

“what should i look for when choosing an in-game advertising platform”

#17

“compare the top players in the intrinsic in-game ad space, what should i evaluate”

“how do i prove my gaming ads actually worked, what measurement tools are out there”

“how can i run a brand lift study for a campaign inside a game”

Competitive Landscape

Anzu

68 mentions

Frameplay

61 mentions

Bidstack

56 mentions

ironSource

40 mentions

DoubleVerify

33 mentions

IAS

32 mentions

Unity Ads

31 mentions

AppLovin

28 mentions

Kantar

27 mentions

Unity LevelPlay

26 mentions

Anzu.io

24 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Frameplay's AI visibility.

Key Findings

Strength

Commanding presence with Enterprise Media Buyers (81% mention rate) who view Frameplay as a preferred partner for sophisticated in-game advertising.

Strength

High visibility in Gemini and Google AI Overviews when addressing strategic queries about brand-safe, non-interruptive advertising.

Strength

Consistently captures the #1 position in 'brand vibe check' queries, demonstrating strong brand equity and clear value proposition articulation.

Recommended Actions

Develop and syndicate whitepapers focused on technical SDK integration and indie monetization metrics.

The current gap in developer-focused queries represents a direct loss of potential partnership revenue to competitors who are currently answering these technical questions.

Optimize content for 'proving ad efficacy' and 'running brand lift studies' in gaming.

High-intent media buyers are currently searching for these metrics, and dominating this search results page is essential to converting leads at the top of the funnel.

Expand technical SEO strategy to address the indie game founder persona directly.

While current enterprise performance is strong, diversifying the audience reach through founder-centric content will build long-term market resilience.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Reaching Gamers Without Annoying Them(2 queries)

“how to advertise in video games without interrupting the gameplay”

1/4 platforms mentioned

Core

ChatGPT

1.Anzu.io

2.Bidstack

3.Admix

4.Unity Ads

5.AppLovin

+4 more

Claude

No brands listed

Gemini

1.Anzu

2.Bidstack

3.Football Manager

4.Frameplay

5.Gadsme

+6 more

AI Overviews

1.CPMStar

2.Viant Technology LLC

3.Twitch

4.Amazon Ads

5.Anzu

+2 more

“best way to run brand ads inside popular mobile and pc games that players won't hate”

2/4 platforms mentioned

Core

ChatGPT

1.Unity Ads

2.ironSource

3.AdMob

4.AppLovin MAX

5.Anzu.io

7.Frameplay

+12 more

Claude

1.Nike

2.Red Bull

3.Zynga

4.Studio E

5.Balenciaga

16.Frameplay

+18 more

Gemini

1.Unity Ads

2.Google AdMob

3.AppLovin

4.Anzu

5.Gadsme

+6 more

AI Overviews

1.AppSamurai

2.Anzu.io

3.Google AdMob

4.Microsoft Advertising

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

In-game advertising - Wikipedia

en.wikipedia.org

Wiki1 ref

In-game advertising is a key monetization strategy in mobile and video games, but poorly integrated ads can disrupt gameplay and alienate players. For the Head of Design to collaborate effectively with the Pay-Per-Click (PPC) team and ensure in-game ads maintain a seamless user experience, strategic alignment around player engagement, design consistency, and data-driven optimization is critical. This guide outlines practical steps to integrate ads smoothly without breaking immersion or frustrating users, ma

zigpoll.com

Frameplay

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Advertising Technology

Start gettingrecommended by AI.

Frequently asked questions

Frameplay

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Advertising Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.