What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Habi

Visibility75

Vibe100

Businesses/Real Estate Technology/Habi

AI Visibility & Sentiment

Habi

Habi is a Colombian proptech company that revolutionizes real estate transactions by buying homes directly from sellers in as little as 10 days, paying cash. They also sell remodeled properties and offer mortgage credit services, making home buying and selling faster, simpler, and more secure.

Active Monitoring

habi.co

Real Estate Technology Startups

AI Visibility Score

75/100

Good

Sentiment Score

100/100

AI Perception

Summary

Habi has established itself as the definitive authority for Colombian real estate liquidity, securing a perfect 100% mention rate on Gemini and dominating 'cash buyer' queries across every major platform. While the brand owns the high-intent 'fast sale' market, a significant visibility gap on Claude represents a missed opportunity to capture nearly half of the research-driven audience.

Value Proposition

Buy or sell your home in 10 days with cash payment, eliminating the complexity and uncertainty of traditional real estate transactions through a technology-driven, transparent process.

Overview

Mission

To make one of the most important transactions in people's lives - buying or selling a home - simpler and safer through technology and data.

Products & Services

Direct home purchasing (iBuyer service)Remodeled property salesHabimetro (online property valuation tool)HabiCredit (mortgage financing)Habi Inmobiliaria (real estate brokerage services)

Agent Breakdown

AI Platforms

How often do different AI platforms reference Habi?

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Conversation Analysis

Topics

What conversations is Habi included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Habi to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Fast Property Liquidation(3 queries)

“how can I sell my apartment in bogota in less than two weeks for cash”

3/4 platforms mentioned

ChatGPT

1.Habi

2.La Haus

3.Metrocuadrado.com

4.FincaRaiz.com.co

5.Properati.co

+8 more

Claude

1.Properati

2.Fincaraiz

3.Fincaraiz.com.co

4.Properati.com

5.Inmuebles24

Gemini

1.Habi

2.Ciencuadras

3.Grupo Bolívar

4.Davivienda

5.La Haus

+7 more

AI Overviews

1.Habi

2.La Haus

3.Esales International

“best ways to sell a house fast in colombia without using a traditional realtor”

1/4 platforms mentioned

ChatGPT

1.FincaRaiz.com

2.Metrocuadrado.com

3.Properati.co

4.OLX Colombia

5.La Haus

+3 more

Claude

1.Grupo Homebuyers Colombia

2.Compra tu Casa

3.InmoFast

4.Vivanuncios

5.Inmuebles24

+1 more

Gemini

1.Habi

2.Home Capital

3.Ciencuadras

4.Bolívar Group

5.Davivienda

+3 more

AI Overviews

1.Finca Raíz

2.Metrocuadrado

3.Ciencuadras

“who buys houses directly for cash in medellin right now”

3/4 platforms mentioned

ChatGPT

1.Habi

2.La Haus

3.OLX

4.Metrocuadrado

5.Fiduciaria Bancolombia

+3 more

Claude

1.Grupo Inmobiliario Colombiano (GIC)

2.Compra tu Casa Ya

3.iBuyers Colombia

4.OLX

5.Vivanuncios

Gemini

1.Habi

2.Tuhabi

3.Cienadras

4.Grupo Bolívar

5.Davivienda

+3 more

AI Overviews

1.Habi

2.La Haus

3.Casacol

4.Medellín Living Real Estate

5.RE/MAX Real Estate Experts Medellín

+2 more

Property Valuation & Market Research(1 query)

“help me figure out how much my apartment in cedritos is worth, what tools should i use”

2/4 platforms mentioned

ChatGPT

1.FincaRaiz.com.co

2.Metrocuadrado.com

3.Properati.com.co

4.LaHaus.co

5.TocToc.com.co

+12 more

Claude

1.Properati

2.Inmuebles24

3.Vivanuncios

Gemini

1.Habimetro

2.Habi

3.La Haus

4.Properati

5.Metrocuadrado

+9 more

AI Overviews

1.Habimetro

2.Habi

3.Metrocuadrado Price Tool

4.Engel & Völkers Colombia

5.Engel & Völkers

+5 more

Move In Ready Housing & Financing(1 query)

“find me remodeled apartments for sale in bogota that are ready to move into today”

2/4 platforms mentioned

ChatGPT

1.FincaRaíz

2.Metrocuadrado

3.Properati

4.La Haus

5.Habi

+16 more

Claude

1.Fincaraiz.com.co

2.Properati.com.co

3.Inmuebles24.com

4.Vivanuncios.com.co

5.Airbnb

+3 more

Gemini

1.Habi

2.La Haus

3.Metrocuadrado

4.Acrecer

5.Rincón & Turriago

+4 more

AI Overviews

1.La Haus

2.Engel & Völkers

3.Metrocuadrado

4.Ciencuadras

Proptech Reliability And Market Selection(1 query)

“most reliable real estate tech platforms in colombia for buying or selling”

3/4 platforms mentioned

ChatGPT

1.FincaRaíz

2.Metrocuadrado

3.Ciencuadras

4.OLX Colombia

5.Properati Colombia

7.Habi

+8 more

Claude

1.Inmuebles24

2.Vivanuncios

3.Properati

4.OLX

5.Century 21 Colombia

+1 more

Gemini

1.Finca Raíz

2.Metrocuadrado

3.El Tiempo Casa Editorial

4.Properati

5.Ciencuadras

9.Habi

+8 more

AI Overviews

1.Finca Raíz

2.Metrocuadrado

3.Ciencuadras

4.Habi

5.La Haus

+5 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in high-intent 'Fast Property Liquidation' queries, frequently securing the #1 position on ChatGPT, Gemini, and AI Overviews.

Strength

Perfect 100% visibility on Gemini with an elite average position of 1.5, positioning Habi as the primary source for Google-integrated AI search.

Strength

Exceptional resonance with the 'Data-Driven PropTech Analyst' persona, achieving 91% visibility and consistent top-tier rankings.

Gap

Substantial visibility deficit on Claude, where the brand is missing from 53% of relevant queries despite high performance on other platforms.

Gap

Inconsistent performance in 'Proptech Reliability' queries, with rankings dropping as low as #9 on Gemini, allowing competitors like La Haus to gain ground in trust-based searches.

Gap

Underperformance in the 'Urgent Liquidator' persona (63% mention rate) relative to the brand's core service of rapid property acquisition.

Opportunity

Capitalize on the #1 ranking for 'Property Valuation' in Cedritos to expand hyper-local dominance across other high-density Bogota and Medellin neighborhoods.

Opportunity

Address the Claude visibility gap to secure the research-oriented 'First-Timer' segment which increasingly relies on Anthropic's platform for decision-making.

Opportunity

Leverage existing dominance in AI Overviews to consolidate market share in 'cash for houses' searches before traditional portals like MetroCuadrado can adapt.

Technical Health

Site Health for AI Visibility

How well Habi's website is optimized for AI agent discovery and comprehension.

94/100

19 passed 2 warnings

Audited 3/2/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Content may be too short

Expand your content to at least 500 words with valuable information.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Habi's communication style and personality

Habi communicates with a warm, reassuring tone that emphasizes simplicity and trust. The brand speaks directly to homeowners' anxieties about selling property, using clear, jargon-free language that makes complex real estate processes feel accessible. There's a confident, modern energy that reflects their tech-forward approach, balanced with genuine empathy for customers making major life decisions. The voice is optimistic and solution-oriented, always focusing on how Habi removes traditional pain points.

Core Tone Traits

Reassuring & Trustworthy

Emphasizes security, transparency, and accompaniment throughout the process to build confidence

Simple & Clear

Uses straightforward language to demystify real estate, avoiding jargon and complexity

Modern & Innovative

Reflects tech-forward positioning while remaining accessible to all audiences

Warm & Empathetic

Acknowledges the emotional weight of home transactions with genuine care and support

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Habi

Habi43 mentions

La Haus35 mentions

MetroCuadrado29 mentions

Properati23 mentions

Ciencuadras20 mentions

Finca Raíz18 mentions

Davivienda13 mentions

Fiduciaria Bancolombia10 mentions

Inmuebles2410 mentions

OLX9 mentions

Vivanuncios9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Habi.co

https://habi.co/

Referenced in 4 queries

Review

Top Tips for Selling Your Property Fast in Colombia

https://www.jarniascyril.com/international-real-estate/invest-in-real-estate-in-colombia-complete-guide/tips-sell-property-quickly-colombia/

Referenced in 3 queries

Review

Sell Your Property in Colombia Fast Online - Esales Overseas ...

https://esalesinternational.com/sell-property-colombia/

Referenced in 1 query

Review

The Best Local Real Estate Agencies in Colombia - Jarnias Cyril

https://www.jarniascyril.com/international-real-estate/invest-in-real-estate-in-colombia-complete-guide/best-real-estate-agencies-colombia/

Referenced in 2 queries

Review

28 Top Real Estate Companies in Colombia · February 2026

https://www.f6s.com/companies/real-estate/colombia/co

Referenced in 2 queries

Review

How Much Does an Apartment Cost in Colombia in 2026

https://blog.stanfordbaker.com/how-much-does-an-apartment-cost/

Referenced in 1 query

Review

How to Sell Your Home Fast: 10 Real Estate Tips | Extra Space Storage

https://www.extraspace.com/blog/moving/sell-home-fast-using-tips/

Referenced in 1 query

Review

LaHaus

https://www.google.com/viewer/place?mid=/g/11f9zq_pvg

Referenced in 2 queries

Review

How long does it take to sell an apartment in Bogotá? - Reddit

https://www.reddit.com/r/Colombia/comments/1nto2nw/cu%C3%A1nto_tiempo_se_demora_en_vender_un_apartamento/?tl=en

Referenced in 1 query

Join Discussion

Properati

http://properati.com.co/

Referenced in 3 queries

Review

Inmuebles24

http://inmuebles24.com.co/

Referenced in 2 queries

Review

Vivanuncios

http://vivanuncios.com.co/

Referenced in 2 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Habi's resources to help users.

Boost Claude Visibility Through Technical PR

Claude's 47% mention rate is significantly dragging down Habi's overall AI visibility score, particularly among technical and risk-averse users who rely on this platform. This goal focuses on creating structured press releases, technical documentation, and data-rich content specifically formatted for Claude's citation patterns. Social media will amplify technical achievements, transaction data, and industry partnerships that Claude's training prioritizes.

How Habi processes 500+ home transactions monthly with zero payment delays

The technology behind Habi's 10-day home purchase guarantee explained

Why Colombian banks trust Habi's property valuation algorithm

Real numbers: Habi's transaction security metrics that protect every seller

Strengthen Trust Signals Across AI Platforms

Habi dropped to #7 on ChatGPT and #9 on Gemini for reliability queries, indicating AI models lack sufficient trust data to recommend Habi for secure transactions. This goal builds a comprehensive trust portfolio through third-party reviews, security certifications, and verified customer testimonials that AI assistants reference. Social campaigns will showcase real customer stories and highlight security features that establish Habi as Colombia's most trustworthy proptech.

What 10,000+ verified sellers say about Habi's payment guarantee

Inside Habi's escrow process: How we protect every transaction

Third-party audit confirms Habi's 99.8% transaction completion rate

Why notaries recommend Habi for secure property transfers

The security checklist Habi completes before every home purchase

Dominate Move-In Ready Buying Queries

While Habi owns 'selling' queries across AI platforms, 'buying' queries show volatility with ChatGPT ranking Habi only #5, representing untapped growth potential. This goal mirrors the successful 'Fast Liquidation' content strategy but for buyers seeking remodeled, move-in ready homes. Social content will highlight Habi's renovation quality, buyer guarantees, and the simplicity of purchasing a certified Habi home.

What Habi inspects and renovates before listing any home for sale

Move-in ready vs. traditional purchase: The true cost comparison

5 questions every first-time buyer should ask about property condition

How Habi's renovation standards exceed typical Colombian home sales

Expand Regional Authority Beyond Bogotá

Habi shows elite AI visibility in Bogotá's Cedritos neighborhood but needs broader regional content to sustain the 100% Gemini mention rate and capture Medellín market queries. This goal creates hyper-localized property valuation content, neighborhood guides, and regional market insights that AI assistants reference for location-specific recommendations. Social media will feature neighborhood-specific success stories and local market expertise.

Medellín neighborhood guide: Where home values are rising fastest in 2026

How property valuations differ between Bogotá and Medellín markets

Real seller story: Selling a family home in El Poblado in just 10 days

Barranquilla, Cali, Medellín: Regional housing trends every seller should know

What determines your home's value in Colombia's top 5 cities

Content Engineering

Recommended Actions

Optimize for Claude integration through structured PR and technical data citations.

Claude's 47% mention rate is the single greatest drag on Habi's overall score; improving this platform is essential for reaching technical and risk-averse users.

Impact: High

Strengthen 'Reliability' and 'Trust' signals in public-facing documentation and third-party reviews.

Habi fell to #7 on ChatGPT and #9 on Gemini for reliability queries, indicating that AI models lack sufficient 'trust' data to rank Habi as the top choice for secure transactions.

Impact: High

Scale the 'Move-in Ready Housing' content strategy to mirror the success of 'Fast Liquidation'.

While Habi owns the 'selling' queries, 'buying' queries show more volatility (e.g., ChatGPT #5), representing a secondary growth lever in the PropTech ecosystem.

Impact: Medium

Hyper-localize property valuation content for Medellin and other regional hubs.

The brand shows elite performance in Bogota (Cedritos), but broader regional dominance in Medellin is necessary to sustain the 100% Gemini mention rate.

Impact: Medium

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