What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Habi

Visibility78

Vibe100

Businesses/Real Estate Technology/Habi

AI Visibility & Sentiment

Habi

Habi is a Colombian proptech company that revolutionizes real estate transactions by buying homes directly from sellers in as little as 10 days, paying cash. They also sell remodeled properties and offer mortgage credit services, making home buying and selling faster, simpler, and more secure.

Active Monitoring

habi.co

Real Estate Technology Startups

AI Visibility Score

78/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Habi today.

Habi has established itself as the definitive authority for Colombian real estate liquidity, securing a perfect 100% mention rate on Gemini and dominating 'cash buyer' queries across every major platform. While the brand owns the high-intent 'fast sale' market, a significant visibility gap on Claude represents a missed opportunity to capture nearly half of the research-driven audience.

Working in your favor

Absolute dominance in high-intent 'Fast Property Liquidation' queries, frequently securing the #1 position on ChatGPT, Gemini, and AI Overviews.

Perfect 100% visibility on Gemini with an elite average position of 1.5, positioning Habi as the primary source for Google-integrated AI search.

Exceptional resonance with the 'Data-Driven PropTech Analyst' persona, achieving 91% visibility and consistent top-tier rankings.

Gaps to close

Substantial visibility deficit on Claude, where the brand is missing from 53% of relevant queries despite high performance on other platforms.

Inconsistent performance in 'Proptech Reliability' queries, with rankings dropping as low as #9 on Gemini, allowing competitors like La Haus to gain ground in trust-based searches.

Underperformance in the 'Urgent Liquidator' persona (63% mention rate) relative to the brand's core service of rapid property acquisition.

Opportunities

Capitalize on the #1 ranking for 'Property Valuation' in Cedritos to expand hyper-local dominance across other high-density Bogota and Medellin neighborhoods.

Address the Claude visibility gap to secure the research-oriented 'First-Timer' segment which increasingly relies on Anthropic's platform for decision-making.

Leverage existing dominance in AI Overviews to consolidate market share in 'cash for houses' searches before traditional portals like MetroCuadrado can adapt.

Highest-Impact Actions

Optimize for Claude integration through structured PR and technical data citations.

Claude's 47% mention rate is the single greatest drag on Habi's overall score; improving this platform is essential for reaching technical and risk-averse users.

Strengthen 'Reliability' and 'Trust' signals in public-facing documentation and third-party reviews.

Habi fell to #7 on ChatGPT and #9 on Gemini for reliability queries, indicating that AI models lack sufficient 'trust' data to rank Habi as the top choice for secure transactions.

Scale the 'Move-in Ready Housing' content strategy to mirror the success of 'Fast Liquidation'.

While Habi owns the 'selling' queries, 'buying' queries show more volatility (e.g., ChatGPT #5), representing a secondary growth lever in the PropTech ecosystem.

Value Proposition

Buy or sell your home in 10 days with cash payment, eliminating the complexity and uncertainty of traditional real estate transactions through a technology-driven, transparent process.

Overview

Mission

To make one of the most important transactions in people's lives - buying or selling a home - simpler and safer through technology and data.

Products & Services

Direct home purchasing (iBuyer service)Remodeled property salesHabimetro (online property valuation tool)HabiCredit (mortgage financing)Habi Inmobiliaria (real estate brokerage services)

Current State

Visibility Landscape

A high-level view of how Habi performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Habi? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	95	94	97	83
“how can I sell my apartment in bogota in less than two weeks for cash”	#1	#1	#1	#1
“help me figure out how much my apartment in cedritos is worth, what tools should i use”	#1	#3	#1	#1
“find me remodeled apartments for sale in bogota that are ready to move into today”	#5	#4	#1	#1
“best ways to sell a house fast in colombia without using a traditional realtor”	#1	#1	#1	No
“who buys houses directly for cash in medellin right now”	#1	#1	#1	#1
Growth Areas1q Adjacent, aspirational & visionary	97	0	97	88
“most reliable real estate tech platforms in colombia for buying or selling”	#1	No	#1	#4

“What do you know about Habi? What do they do and what's their reputation?”

“how can I sell my apartment in bogota in less than two weeks for cash”

“help me figure out how much my apartment in cedritos is worth, what tools should i use”

“find me remodeled apartments for sale in bogota that are ready to move into today”

“best ways to sell a house fast in colombia without using a traditional realtor”

“who buys houses directly for cash in medellin right now”

“most reliable real estate tech platforms in colombia for buying or selling”

Competitive Landscape

Habi

43 mentions

La Haus

35 mentions

MetroCuadrado

29 mentions

Properati

23 mentions

Ciencuadras

20 mentions

Finca Raíz

18 mentions

Davivienda

13 mentions

Fiduciaria Bancolombia

10 mentions

Inmuebles24

10 mentions

OLX

9 mentions

Vivanuncios

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Habi's AI visibility.

Key Findings

Strength

Absolute dominance in high-intent 'Fast Property Liquidation' queries, frequently securing the #1 position on ChatGPT, Gemini, and AI Overviews.

Strength

Perfect 100% visibility on Gemini with an elite average position of 1.5, positioning Habi as the primary source for Google-integrated AI search.

Strength

Exceptional resonance with the 'Data-Driven PropTech Analyst' persona, achieving 91% visibility and consistent top-tier rankings.

Recommended Actions

Optimize for Claude integration through structured PR and technical data citations.

Claude's 47% mention rate is the single greatest drag on Habi's overall score; improving this platform is essential for reaching technical and risk-averse users.

Strengthen 'Reliability' and 'Trust' signals in public-facing documentation and third-party reviews.

Habi fell to #7 on ChatGPT and #9 on Gemini for reliability queries, indicating that AI models lack sufficient 'trust' data to rank Habi as the top choice for secure transactions.

Scale the 'Move-in Ready Housing' content strategy to mirror the success of 'Fast Liquidation'.

While Habi owns the 'selling' queries, 'buying' queries show more volatility (e.g., ChatGPT #5), representing a secondary growth lever in the PropTech ecosystem.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Fast Property Liquidation(3 queries)

“how can I sell my apartment in bogota in less than two weeks for cash”

3/4 platforms mentioned

Core

ChatGPT

1.Habi

2.La Haus

3.Metrocuadrado.com

4.FincaRaiz.com.co

5.Properati.co

+8 more

Claude

1.Properati

2.Fincaraiz

3.Fincaraiz.com.co

4.Properati.com

5.Inmuebles24

Gemini

1.Habi

2.Ciencuadras

3.Grupo Bolívar

4.Davivienda

5.La Haus

+7 more

AI Overviews

1.Habi

2.La Haus

3.Esales International

“best ways to sell a house fast in colombia without using a traditional realtor”

1/4 platforms mentioned

Core

The Urgent Liquidator · Property Owner / Seller

ChatGPT

1.FincaRaiz.com

2.Metrocuadrado.com

3.Properati.co

4.OLX Colombia

5.La Haus

+3 more

Claude

1.Grupo Homebuyers Colombia

2.Compra tu Casa

3.InmoFast

4.Vivanuncios

5.Inmuebles24

+1 more

Gemini

1.Habi

2.Home Capital

3.Ciencuadras

4.Bolívar Group

5.Davivienda

+3 more

AI Overviews

1.Finca Raíz

2.Metrocuadrado

3.Ciencuadras

“who buys houses directly for cash in medellin right now”

3/4 platforms mentioned

Core

The Urgent Liquidator · Property Owner / Seller

ChatGPT

1.Habi

2.La Haus

3.OLX

4.Metrocuadrado

5.Fiduciaria Bancolombia

+3 more

Claude

1.Grupo Inmobiliario Colombiano (GIC)

2.Compra tu Casa Ya

3.iBuyers Colombia

4.OLX

5.Vivanuncios

Gemini

1.Habi

2.Tuhabi

3.Cienadras

4.Grupo Bolívar

5.Davivienda

+3 more

AI Overviews

1.Habi

2.La Haus

3.Casacol

4.Medellín Living Real Estate

5.RE/MAX Real Estate Experts Medellín

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Habi.co

habi.co

Habi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Real Estate Technology

Start gettingrecommended by AI.

Frequently asked questions

Habi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Real Estate Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.