What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Hallow

Visibility85

Vibe97

Businesses/Religious Technology/Hallow

AI Visibility & Sentiment

Hallow

Hallow is the #1 Catholic prayer and meditation app, offering over 10,000 audio sessions including guided prayers, rosaries, Bible readings, sleep content, and music to help users deepen their faith and build daily prayer habits. The app features content from celebrity Catholics like Mark Wahlberg, Jonathan Roumie, and Fr. Mike Schmitz.

Active Monitoring

hallow.com

Religious Technology Startups

AI Visibility Score

85/100

Excellent

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hallow today.

Hallow has achieved a commanding dominance in the religious technology sector, securing a perfect 100% mention rate on Gemini and becoming the definitive answer for users seeking trusted Catholic prayer resources. While the brand is nearly synonymous with faith-based wellness for professionals and parents, there is a strategic opening to deepen its influence among traditionalists where sentiment currently fluctuates.

Working in your favor

Absolute dominance in trust-based queries, ranking #1 across Claude, Gemini, and AI Overviews for 'most trusted catholic prayer app'.

Exceptional resonance with the Wellness-Seeking Professional and Faith-Forward Parent personas, maintaining average positions of 1.3 and 1.8 respectively.

High liturgical relevance, capturing the top spot for seasonal queries like 'Lent prayer challenge' across all platforms.

Gaps to close

Noticeable performance volatility on ChatGPT for 'morning routine' queries, with rankings dipping as low as #11.

Lower relative visibility and mixed sentiment within the Traditional Liturgy Enthusiast persona (3.8 average position) compared to more modern user segments.

Inconsistent sentiment on Gemini, which remains 'mixed' despite a 100% mention rate.

Opportunities

Stabilize ChatGPT rankings for habit-building queries by reinforcing structured data around morning routines and scripture integration.

Refine brand messaging to better appeal to traditionalists, leveraging more specific liturgical terminology to improve sentiment in that segment.

Convert the high mention rate on Gemini into positive sentiment by addressing common technical or content-related critiques found in its training data.

Highest-Impact Actions

Execute a content depth initiative focused on 'Traditional Liturgy' and 'Sacred Devotions'.

The Traditional Liturgy Enthusiast persona currently has the lowest positioning and mixed sentiment; targeting this with authoritative content will close the brand's most significant gap.

Optimize technical signals for 'Morning Routine' habit-stacking queries.

Significant ranking variance on ChatGPT (ranging from #1 to #11) suggests that AI models need more consistent associations between Hallow and daily scripture habits.

Conduct a sentiment audit on Gemini to identify and counter 'mixed' feedback drivers.

With a 100% mention rate on Gemini, ensuring that visibility is purely positive is critical for maintaining market leadership as Google integrates AI further into search.

Value Proposition

Transform your prayer life with the world's largest library of Catholic audio content, featuring celebrity guides, personalized prayer plans, and community challenges that make daily prayer accessible and engaging in the modern world

Overview

Mission

To help the world pray by sharing contemplative prayer techniques that have the power to change lives, letting God hallow and make holy our lives

Products & Services

Guided prayer and meditation sessionsDaily Rosary and Scripture readingsSleep Bible stories and calming contentLent and Advent prayer challengesKids and family prayer content

Current State

Visibility Landscape

A high-level view of how Hallow performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Hallow? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	94	97	95	84
“i want to start praying every day but don't know where to start, any app recommendations for guided catholic prayer?”	#1	#1	#1	#1
“what are some good christian sleep story apps for kids that aren't just cartoons, specific brands please”	#1	#1	#3	#4
“lent is coming up and i want to do a prayer challenge, what are the best apps for daily lenten reflections this year?”	—	#1	#1	#1
“what's the most trusted catholic prayer app right now with high quality audio and real priests?”	#3	#1	#1	#1
“help me build a morning routine that includes scripture and reflection, what tools or apps should i use?”	#3	#1	#2	No
“what are the best apps for listening to the daily rosary and scripture readings while i commute?”	—	#1	#2	#1
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Hallow? What do they do and what's their reputation?”

“i want to start praying every day but don't know where to start, any app recommendations for guided catholic prayer?”

“what are some good christian sleep story apps for kids that aren't just cartoons, specific brands please”

“lent is coming up and i want to do a prayer challenge, what are the best apps for daily lenten reflections this year?”

—

“what's the most trusted catholic prayer app right now with high quality audio and real priests?”

“help me build a morning routine that includes scripture and reflection, what tools or apps should i use?”

“what are the best apps for listening to the daily rosary and scripture readings while i commute?”

—

Competitive Landscape

Hallow

48 mentions

Laudate

28 mentions

Pray As You Go

22 mentions

Augustine Institute

22 mentions

Amen

21 mentions

iBreviary

14 mentions

Abide

14 mentions

Pray.com

13 mentions

Magnificat

11 mentions

Universalis

8 mentions

Alexa

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hallow's AI visibility.

Key Findings

Strength

Absolute dominance in trust-based queries, ranking #1 across Claude, Gemini, and AI Overviews for 'most trusted catholic prayer app'.

Strength

Exceptional resonance with the Wellness-Seeking Professional and Faith-Forward Parent personas, maintaining average positions of 1.3 and 1.8 respectively.

Strength

High liturgical relevance, capturing the top spot for seasonal queries like 'Lent prayer challenge' across all platforms.

Recommended Actions

Execute a content depth initiative focused on 'Traditional Liturgy' and 'Sacred Devotions'.

The Traditional Liturgy Enthusiast persona currently has the lowest positioning and mixed sentiment; targeting this with authoritative content will close the brand's most significant gap.

Optimize technical signals for 'Morning Routine' habit-stacking queries.

Significant ranking variance on ChatGPT (ranging from #1 to #11) suggests that AI models need more consistent associations between Hallow and daily scripture habits.

Conduct a sentiment audit on Gemini to identify and counter 'mixed' feedback drivers.

With a 100% mention rate on Gemini, ensuring that visibility is purely positive is critical for maintaining market leadership as Google integrates AI further into search.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Daily Spiritual Habit Building(3 queries)

“i want to start praying every day but don't know where to start, any app recommendations for guided catholic prayer?”

4/4 platforms mentioned

Core

ChatGPT

1.Hallow

2.Laudate

3.Pray As You Go

4.Universalis

5.Magnificat

+8 more

Claude

1.Laudate

2.Pray as You Go

3.iBreviary

4.Hallow

5.5 Decade Rosary

+1 more

Gemini

1.Hallow

2.Amen

3.Augustine Institute

4.Pray as you Go

5.Laudate

+2 more

AI Overviews

1.Hallow

2.Amen

3.Augustine Institute

4.Pray As You Go

5.Laudate

“help me build a morning routine that includes scripture and reflection, what tools or apps should i use?”

3/4 platforms mentioned

Core

The Traditional Liturgy Enthusiast · Lay Parish Leader

ChatGPT

1.Divinum Officium

2.Universalis

3.Anki

4.Bible.is

5.YouVersion

11.Hallow

+17 more

Claude

1.iBreviary

2.Liturgia Horarum

3.Logos Bible Software

4.Accordance

5.Hallow

+2 more

Gemini

1.Laudate

2.Universalis

3.Verbum

4.Faithlife

5.Logos

8.Hallow

+5 more

AI Overviews

1.YouVersion Bible App

2.BibleProject

3.Dwell

4.Blue Letter Bible

5.Glorify

+5 more

“what are the best apps for listening to the daily rosary and scripture readings while i commute?”

3/3 platforms mentioned

Core

The Traditional Liturgy Enthusiast · Lay Parish Leader

Claude

1.Rosary.com

2.Rosary Army

3.Laudate

4.5 Decade Rosary

5.Hallow

+3 more

Gemini

1.Laudate

2.Universalis

3.Amen

4.Augustine Institute

5.Dwell: Audio Bible

6.Hallow

+3 more

AI Overviews

1.Hallow

2.Amen

3.Augustine Institute

4.Laudate

5.Dwell Audio Bible

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

FORMÈD (Formed.org)

formed.org

Hallow

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Hallow

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.