What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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InVideo

Visibility69

Vibe79

Businesses/Software as a Service (SaaS)/InVideo

AI Visibility & Sentiment

InVideo

InVideo is a cloud-based SaaS platform that empowers users to create professional-quality videos using artificial intelligence and pre-made templates. The platform automates tedious production tasks such as scripting, sourcing stock footage, and syncing voiceovers, allowing individuals and teams to generate content from simple text prompts.

Active Monitoring

invideo.io

Software as a Service (SaaS)Startups

AI Visibility Score

69/100

Good

Sentiment Score

79/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe InVideo today.

InVideo holds a dominant, top-tier position for specialized 'AI-powered content production' queries, particularly when users seek tools with robust stock libraries. While the brand is the clear go-to for direct product-related searches, it currently struggles to maintain this momentum when users pivot toward broader, strategy-focused digital branding discussions.

Working in your favor

Secures top-three rankings for specific AI video creation tasks across Gemini, Claude, and ChatGPT.

Maintains strong relevance for 'Growth-Oriented Startup Founders' who prioritize high-frequency content production.

Excelled in queries regarding AI video makers that integrate comprehensive stock libraries, demonstrating a clear value-proposition fit.

Gaps to close

Fails to establish authority in 'Digital Presence and Branding Tools' queries, frequently missing from top-tier results.

Lacks visibility in strategy-based 'Evaluating SaaS Video Solutions' categories, failing to capture users early in the consideration phase.

Underperforms with 'Efficiency-Focused Corporate Trainers,' suggesting a need for more enterprise-oriented messaging.

Opportunities

Target high-intent, strategy-focused search terms to transition from a utility-only tool to a comprehensive branding suite.

Develop specific content assets addressing 'how-to' scale video marketing to bridge the visibility gap in the 'Adjacent' and 'Visionary' reach categories.

Capitalize on the existing strong brand sentiment by creating expert-led comparison guides that contrast InVideo with competitors like Synthesia and HeyGen.

Highest-Impact Actions

Develop a thought-leadership content pillar focused on 'Scaling Video Strategy for Agencies'.

The data shows a significant drop-off in visibility for 'Digital Presence' queries; shifting from feature-centric to strategy-centric content will capture agency owners who currently overlook InVideo.

Optimize landing pages for 'Best AI video editing platforms' and 'How to scale video marketing' queries.

InVideo is absent from many evaluative search results; creating high-quality comparison hubs will help the brand become a standard inclusion in AI model responses.

Produce tailored educational content for 'Efficiency-Focused Corporate Trainers'.

Visibility with this persona is currently trailing; demonstrating specific use cases for corporate training and internal communications will open a new, high-value acquisition channel.

Value Proposition

InVideo removes the technical barriers to video production, allowing users to create high-quality, professional videos in minutes through AI-driven automation, while providing enterprise-grade security and collaboration tools.

Overview

Mission

To democratize professional-quality video production.

Products & Services

InVideo AIInVideo StudioAI Talking Avatars (AI Twins)InVideo Mobile AppIntegrated Stock LibraryVideo GPTAI Film Studio (in partnership with Abundantia)

Current State

Visibility Landscape

A high-level view of how InVideo performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about InVideo? What do they do and what's their reputation?”	#1	#1	#1	—
Core5q Product/service category queries	79	89	91	—
“what tools can turn my blog post into a video automatically so i don't have to edit everything by hand”	#4	#2	#2	—
“best ai apps for making professional looking promo videos on my phone”	#2	#4	#3	—
“which ai video makers have good stock libraries included so i don't have to go find footage separately”	#1	#1	#1	—
“what should i look for when comparing ai video editing platforms to make sure i get good quality for my team”	Yes	#7	Yes	—
“what are the most reliable ai video generation platforms besides the most popular ones like synthesia or heygen”	No	#4	#6	—
Growth Areas4q Adjacent, aspirational & visionary	50	50	63	—
“what platforms are best for small businesses to create personalized video ads with virtual presenters”	No	Yes	No	—
“what are the top graphic and video design suites for agencies that need to produce high volumes of social content”	#5	No	#6	—
“need recommendations for tools that can help me build a video-first content strategy for my new startup”	Yes	No	#2	—
“how do i start scaling my video marketing without spending a fortune on production agencies”	No	#5	#12	—

“What do you know about InVideo? What do they do and what's their reputation?”

—

“what tools can turn my blog post into a video automatically so i don't have to edit everything by hand”

—

“best ai apps for making professional looking promo videos on my phone”

—

“which ai video makers have good stock libraries included so i don't have to go find footage separately”

—

“what should i look for when comparing ai video editing platforms to make sure i get good quality for my team”

Yes

—

“what are the most reliable ai video generation platforms besides the most popular ones like synthesia or heygen”

—

“what platforms are best for small businesses to create personalized video ads with virtual presenters”

Yes

—

“what are the top graphic and video design suites for agencies that need to produce high volumes of social content”

—

“need recommendations for tools that can help me build a video-first content strategy for my new startup”

Yes

—

“how do i start scaling my video marketing without spending a fortune on production agencies”

#12

—

Competitive Landscape

Synthesia

59 mentions

HeyGen

50 mentions

Pictory

40 mentions

Descript

35 mentions

CapCut

32 mentions

InVideo

32 mentions

Runway

24 mentions

Runway ML

20 mentions

Colossyan

20 mentions

Canva

19 mentions

Lumen5

17 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve InVideo's AI visibility.

Key Findings

Strength

Secures top-three rankings for specific AI video creation tasks across Gemini, Claude, and ChatGPT.

Strength

Maintains strong relevance for 'Growth-Oriented Startup Founders' who prioritize high-frequency content production.

Strength

Excelled in queries regarding AI video makers that integrate comprehensive stock libraries, demonstrating a clear value-proposition fit.

Recommended Actions

Develop a thought-leadership content pillar focused on 'Scaling Video Strategy for Agencies'.

Optimize landing pages for 'Best AI video editing platforms' and 'How to scale video marketing' queries.

InVideo is absent from many evaluative search results; creating high-quality comparison hubs will help the brand become a standard inclusion in AI model responses.

Produce tailored educational content for 'Efficiency-Focused Corporate Trainers'.

Visibility with this persona is currently trailing; demonstrating specific use cases for corporate training and internal communications will open a new, high-value acquisition channel.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

AI Powered Content Production(3 queries)

“what tools can turn my blog post into a video automatically so i don't have to edit everything by hand”

3/3 platforms mentioned

Core

ChatGPT

1.Pictory

2.Lumen5

3.Synthesia

4.HeyGen

5.Designs.ai

+4 more

Claude

1.Pictory AI

2.InVideo AI

3.Lumen5

4.Synthesia

5.Veed.io

+2 more

Gemini

1.Pictory

2.Lumen5

3.FlexClip

4.Fliki

5.SendShort

+5 more

“best ai apps for making professional looking promo videos on my phone”

2/3 platforms mentioned

Core

ChatGPT

1.CapCut

2.OpenAI Sora

3.Canva

4.Runway

5.Creatify AI

Claude

1.CapCut

2.InShot

3.Runway ML

4.Canva (Magic Studio)

5.Adobe Express

+4 more

Gemini

1.Captions

2.Mojo

3.CapCut

4.ByteDance

5.Blink

+1 more

“which ai video makers have good stock libraries included so i don't have to go find footage separately”

3/3 platforms mentioned

Core

ChatGPT

1.Pictory

2.Storyblocks

3.Getty Images

4.Unsplash

5.Pixabay

11.InVideo AI

+7 more

Claude

1.Invideo AI

2.Getty Images

3.Shutterstock

4.iStock

5.Pictory

+7 more

Gemini

1.Getty Images

2.Shutterstock

3.Storyblocks

4.InVideo AI

5.InVideo

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Pictory AI

pictory.ai

InVideo

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software as a Service (SaaS)

Start gettingrecommended by AI.

Frequently asked questions

InVideo

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Software as a Service (SaaS)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.