What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Kith

Visibility42

Vibe95

Businesses/Retail/Kith

AI Visibility & Sentiment

Kith

Kith is a multifunctional lifestyle brand and progressive retail establishment for men, women, and kids, founded by Ronnie Fieg. The brand offers a curated selection of premium footwear and apparel, featuring both its own in-house label and highly sought-after collaborations with global icons.

Active Monitoring

kith.com

Retail

AI Visibility Score

42/100

Moderate

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Kith today.

While AI models unequivocally recognize Kith as a premier lifestyle and streetwear authority, they are currently missing the brand when users actively seek high-end retail destinations for minimalist luxury and curated footwear. This disconnect between brand awareness and discovery-based recommendation presents an immediate opportunity to capture high-intent traffic by positioning Kith’s editorial voice as a primary guide for modern style curators.

Working in your favor

Authoritative recall in 'vibe check' queries across all AI platforms

Strong performance in limited-edition sneaker collaboration queries on Gemini and AI Overviews

Consistently recognized as a definitive leader in the elevated streetwear landscape by both ChatGPT and Claude

Gaps to close

Absence in discovery queries regarding high-end, minimalist luxury apparel shops

Underperformance in competitive benchmarking queries against retailers like Concepts or A Ma Maniére

Lack of visibility in queries related to reliable online luxury boutique shopping

Opportunities

Leverage existing brand trust to become the default answer for 'minimalist luxury' retail recommendations

Create comparative content to pull market share away from competitors in the 'retailer trust' category

Expand the editorial footprint to capture shoppers searching for non-sneaker-exclusive high-end lifestyle apparel

Highest-Impact Actions

Publish an 'Editorial Guide to Minimalist Luxury Curation' series

Directly addresses the current gap in minimalist apparel discovery queries where AI agents are failing to surface Kith as a top-tier destination.

Develop a 'Defining the Modern Retailer' comparison series

Positions Kith against industry peers, helping AI models better categorize the brand in 'Retailer Trust' searches where it currently misses out.

Create a 'Collector’s Perspective' blog series on seasonal design shifts

Strengthens Kith's visibility with 'Luxury Streetwear Collector' personas by providing the deep-dive, narrative-driven content that models prioritize for high-quality recommendations.

Value Proposition

Kith provides an elevated retail experience by bridging the gap between luxury fashion and streetwear through exclusive collaborations and a meticulously curated multi-brand catalog.

Overview

Mission

To offer a unique retail experience through high-level curation and innovative storytelling across apparel, footwear, and lifestyle categories.

Products & Services

Limited-Edition SneakersKith Apparel (Men's, Women's, Kids')Luxury Lifestyle AccessoriesFootwear CollaborationsFragrances & Home Decor

Current State

Visibility Landscape

A high-level view of how Kith performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core7q Product/service category queries	45	54	62	74
Growth Areas2q Adjacent, aspirational & visionary	0	44	0	59

Competitive Landscape

New Balance35 mentions

Kith33 mentions

SSENSE32 mentions

FARFETCH29 mentions

Concepts24 mentions

StockX23 mentions

GOAT23 mentions

Dover Street Market20 mentions

NET-A-PORTER19 mentions

Bodega18 mentions

ASICS16 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Kith's AI visibility.

Key Findings

Strength

Authoritative recall in 'vibe check' queries across all AI platforms

Strength

Strong performance in limited-edition sneaker collaboration queries on Gemini and AI Overviews

Strength

Consistently recognized as a definitive leader in the elevated streetwear landscape by both ChatGPT and Claude

Recommended Actions

Publish an 'Editorial Guide to Minimalist Luxury Curation' series

Directly addresses the current gap in minimalist apparel discovery queries where AI agents are failing to surface Kith as a top-tier destination.

Develop a 'Defining the Modern Retailer' comparison series

Positions Kith against industry peers, helping AI models better categorize the brand in 'Retailer Trust' searches where it currently misses out.

Create a 'Collector’s Perspective' blog series on seasonal design shifts

Strengthens Kith's visibility with 'Luxury Streetwear Collector' personas by providing the deep-dive, narrative-driven content that models prioritize for high-quality recommendations.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Limited Edition Footwear & Collaboration Hunting(3 queries)

“what are the best places to buy limited-edition sneaker collaborations online in 2026”

0/4 platforms mentioned

Core

ChatGPT

1.Nike (Nike SNKRS, Jordan)

2.adidas

3.Vans

4.New Balance

5.Converse

+6 more

Claude

1.StockX

2.GOAT

3.Crepslocker

4.Nike (Nike SNKRS)

5.Patta

+10 more

Gemini

1.Nike (Nike SNKRS, Jordan)

2.Adidas

3.New Balance

4.ASICS

5.Puma

+12 more

AI Overviews

1.Nike (Nike SNKRS, Jordan)

2.Adidas (Adidas CONFIRMED)

3.Wales Bonner

4.Super Yaya

5.Puma

+12 more

“recommend some shops that consistently carry the best designer and high-end sneaker collabs”

4/4 platforms mentioned

Core

ChatGPT

1.Shoe-Inn

2.Bodega

3.Concepts

4.Kith

5.END.

+12 more

Claude

1.Nike SNKRS App

2.Nike (Air Jordan 3, SB Dunks)

3.Off-White

4.Loewe

5.On

16.Kith

+12 more

Gemini

1.Kith

2.Dover Street Market

3.Comme des Garçons

4.Concepts

5.Nike

+11 more

AI Overviews

1.Dior

2.Prada

3.Rick Owens

4.Kith

5.Asics

+24 more

“what are the top alternatives to Bodega for finding rare Nike and New Balance sneaker releases”

3/4 platforms mentioned

Core

ChatGPT

1.Bodega

2.Nike (Jordan, Nike SNKRS, Nike App)

3.New Balance

4.Sole Retriever

5.Sneaktorious

+3 more

Claude

1.Bodega

2.Nike (Nike SB, Jordan, Air Jordan)

3.New Balance

4.Concepts

5.KITH

+9 more

Gemini

1.Bodega

2.Nike

3.New Balance

4.Kith

5.Concepts

+10 more

AI Overviews

1.Nike (Air Jordan)

2.New Balance

3.Bodega

4.Concepts

5.Kith

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

SNKRS App

nike.com

Kith

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Retail

Start gettingrecommended by AI.

Frequently asked questions

Kith

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Retail

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.