What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Levels.fyi

Visibility83

Vibe97

Businesses/Career & Employment Services/Levels.fyi

AI Visibility & Sentiment

Levels.fyi

Levels.fyi is a comprehensive career platform that provides transparent salary data, job leveling insights, and compensation benchmarking for professionals in the tech industry. It empowers users to make informed career decisions by offering crowdsourced data on total compensation packages across top global companies.

Active Monitoring

levels.fyi

Career & Employment Services

AI Visibility Score

83/100

Excellent

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Levels.fyi today.

Levels.fyi has solidified its position as the preeminent source for compensation intelligence, consistently outperforming legacy incumbents like Glassdoor and Payscale in AI-driven search results. By maintaining near-universal visibility across top AI platforms for high-intent career queries, the brand has effectively become the primary authority for professional salary benchmarking.

Working in your favor

Domination of high-intent search queries related to salary negotiation strategies across ChatGPT and Claude

Exceptional resonance with Career-Pivot Professionals who rely heavily on Levels.fyi for accurate market leveling data

Consistent #1 rankings in 'trust and research' queries, proving that users perceive the brand as the most reliable source for software compensation

Gaps to close

Visibility variance in Google AI Overviews for complex salary benchmarking queries compared to direct chat interactions

Underperformance in total compensation analysis for specific niche roles like data scientists, where visibility fluctuates

Limited influence with 'Strategic Hiring Managers' compared to the overwhelming favor of job seekers

Opportunities

Leveraging authoritative negotiation content to capture top-of-funnel traffic from recruiters and hiring managers

Optimizing content specifically for Google AI Overviews to stabilize search performance for broader market trend queries

Expanding data-backed insights specifically for non-software roles to mirror the current success seen in the developer niche

Highest-Impact Actions

Implement a structured data strategy specifically designed for Google AI Overviews.

While chat performance is dominant, fluctuating positions in AI Overviews for benchmarking queries suggest a need for more direct, summarized schema that search engines can easily extract.

Develop high-authority content tracks tailored for the Strategic Hiring Manager persona.

Capturing the 'Hiring Manager' persona will broaden the brand's influence beyond job seekers, creating a two-sided marketplace effect that bolsters trust.

Produce specialized total compensation deep-dives for emerging tech roles like Data Science and AI Engineering.

Market trend queries for these roles showed inconsistent results; owning the narrative on these high-growth sectors will widen the competitive gap against legacy players.

Value Proposition

Provides real-time, crowdsourced, and accurate compensation data that helps tech workers negotiate better offers and understand their market value.

Overview

Mission

To provide transparency in compensation and career leveling to help professionals get paid what they are worth.

Products & Services

Salary Data & BenchmarkingCareer Leveling GuidesJob Offer Negotiation ToolsSalary Trends & Insights

Current State

Visibility Landscape

A high-level view of how Levels.fyi performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Levels.fyi? What do they do and what's their reputation?”	#1	#1	#1	#1
Core3q Product/service category queries	97	97	74	96
“how do I know if the salary offer I just got is actually competitive, what tools can I use to check?”	#1	#1	#1	#2
“how do different tech companies compare when it comes to job levels, like what does a Senior SWE mean at Google versus a startup?”	#1	#1	No	#1
“what are the most reliable websites for finding accurate software engineer salary data right now?”	#1	#1	#1	#1
Growth Areas2q Adjacent, aspirational & visionary	94	97	94	93
“are tech salaries for data scientists going up or down this year, and what are some good sites to track these trends?”	#3	#1	#3	#4
“give me a step-by-step strategy for negotiating a software engineering offer, specifically what data should I bring to the table?”	#1	#1	#1	#1

“What do you know about Levels.fyi? What do they do and what's their reputation?”

“how do I know if the salary offer I just got is actually competitive, what tools can I use to check?”

“how do different tech companies compare when it comes to job levels, like what does a Senior SWE mean at Google versus a startup?”

“what are the most reliable websites for finding accurate software engineer salary data right now?”

“are tech salaries for data scientists going up or down this year, and what are some good sites to track these trends?”

“give me a step-by-step strategy for negotiating a software engineering offer, specifically what data should I bring to the table?”

Competitive Landscape

Levels.fyi

48 mentions

Glassdoor

37 mentions

Payscale

33 mentions

Salary.com

26 mentions

Blind

11 mentions

Indeed

8 mentions

Robert Half

7 mentions

LinkedIn Salary

6 mentions

Built In

5 mentions

ZipRecruiter

5 mentions

Robert Half Salary Guide

5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Levels.fyi's AI visibility.

Key Findings

Strength

Domination of high-intent search queries related to salary negotiation strategies across ChatGPT and Claude

Strength

Exceptional resonance with Career-Pivot Professionals who rely heavily on Levels.fyi for accurate market leveling data

Strength

Consistent #1 rankings in 'trust and research' queries, proving that users perceive the brand as the most reliable source for software compensation

Recommended Actions

Implement a structured data strategy specifically designed for Google AI Overviews.

While chat performance is dominant, fluctuating positions in AI Overviews for benchmarking queries suggest a need for more direct, summarized schema that search engines can easily extract.

Develop high-authority content tracks tailored for the Strategic Hiring Manager persona.

Capturing the 'Hiring Manager' persona will broaden the brand's influence beyond job seekers, creating a two-sided marketplace effect that bolsters trust.

Produce specialized total compensation deep-dives for emerging tech roles like Data Science and AI Engineering.

Market trend queries for these roles showed inconsistent results; owning the narrative on these high-growth sectors will widen the competitive gap against legacy players.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Salary Benchmarking & Negotiation Strategy(2 queries)

“how do I know if the salary offer I just got is actually competitive, what tools can I use to check?”

3/4 platforms mentioned

Core

ChatGPT

1.Levels.fyi

2.Payscale

3.Salary.com

4.Glassdoor

5.LinkedIn Salary

+2 more

Claude

1.Glassdoor

2.Levels.fyi

3.PayScale

4.Salary.com

5.Blind

+2 more

Gemini

1.Glassdoor

2.Indeed

3.Payscale

4.Michael Page

5.Spherion

+5 more

AI Overviews

1.iMercer.com

2.Glassdoor

3.Payscale

4.Salary.com

5.Levels.fyi

+3 more

“give me a step-by-step strategy for negotiating a software engineering offer, specifically what data should I bring to the table?”

3/4 platforms mentioned

Adjacent

The Salary Benchmarking Advocate · Senior Software Engineer

ChatGPT

1.Levels.fyi

2.Blind

3.Payscale

4.Glassdoor

5.Salary.com

Claude

1.Levels.fyi

2.Glassdoor

3.Blind

4.Payscale

5.Comparably

Gemini

1.Levels.fyi

2.Glassdoor

3.Salary.com

AI Overviews

1.Exponent

2.Tech Interview Handbook

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Levels.fyi

levels.fyi

Levels.fyi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Levels.fyi

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.