What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Matchday

Visibility0

Vibe50

Businesses/Gaming and Sports Entertainment/Matchday

AI Visibility & Sentiment

Matchday

Matchday is an interactive digital football platform that allows fans to collect licensed player cards, build dream teams, and compete in community-driven events. By blending gaming with real-world football fandom, it offers a unique, immersive experience for supporters to engage with their favorite players.

Active Monitoring

matchday.com

Gaming and Sports Entertainment Sports

AI Visibility Score

0/100

Invisible

Sentiment Score

50/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Matchday today.

Matchday is currently absent from the critical decision-making nodes where players discover new fantasy sports and digital collectible platforms. While the brand maintains a high sentiment profile when directly searched, it fails to participate in the broader ecosystem of category discovery queries where competitors like Sleeper and Sorare dominate the conversation.

Working in your favor

High brand resonance and positive sentiment when users explicitly query for 'Matchday' across all major AI platforms

Strong identity consistency as a preferred subject matter expert in niche direct-brand searches

Gaps to close

Total lack of representation in high-intent discovery queries for fantasy sports and digital card collecting

Failure to capture interest from the competitive fantasy enthusiast and tech-forward collector personas during their evaluation phase

Absence from comparison discussions regarding the best apps for managing fantasy teams and digital assets

Opportunities

Capitalize on the white space in 'best of' category recommendations for sports simulation platforms

Establish authority in digital card collecting discussions where potential users are currently being funneled to competitors

Bridge the gap between direct brand recognition and category-wide visibility through targeted content optimization

Highest-Impact Actions

Develop and deploy AI-optimized content clusters focused on 'best practices' for fantasy sports and digital collecting

Directly addresses the queries where competitors currently capture all the traffic and brand trust.

Execute a structured campaign of third-party digital endorsements and platform comparisons

AI models prioritize cited data; establishing Matchday's presence on authoritative review sites will increase the likelihood of inclusion in generative responses.

Update technical documentation and semantic markup to explicitly define Matchday as a market leader in digital football collectibles

Ensures that when AI models crawl the web for category leaders, they correctly identify and categorize the unique value proposition of the Matchday platform.

Value Proposition

An immersive, licensed football experience that turns fans into participants through digital card collecting and competitive team building.

Overview

Mission

To allow fans to experience football like never before by turning every goal, tackle, and moment into an interactive experience.

Products & Services

Digital football player card collectionFantasy team building and managementCommunity-driven football events and tournamentsMobile gaming app (iOS and Android)

Current State

Visibility Landscape

A high-level view of how Matchday performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	91	97	97	97
“What do you know about Matchday? What do they do and what's their reputation?”	#3	#1	#1	#1
Core4q Product/service category queries	0	0	0	0
“what are the best apps for building and managing a fantasy football team that feels more interactive”	No	No	No	No
“what should I look for when picking a fantasy football platform if I want one with real player licenses and active community tournaments”	No	No	No	No
“how do I get into digital football card collecting, any apps or platforms you recommend for beginners”	No	No	No	No
“best digital sports collectibles platforms that aren't just limited to one game, suggest some reliable options”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“how can I join online football tournaments that are community-focused rather than just professional e-sports leagues”	No	No	No	No

“What do you know about Matchday? What do they do and what's their reputation?”

“what are the best apps for building and managing a fantasy football team that feels more interactive”

“what should I look for when picking a fantasy football platform if I want one with real player licenses and active community tournaments”

“how do I get into digital football card collecting, any apps or platforms you recommend for beginners”

“best digital sports collectibles platforms that aren't just limited to one game, suggest some reliable options”

“how can I join online football tournaments that are community-focused rather than just professional e-sports leagues”

Competitive Landscape

Sleeper

28 mentions

Sorare

27 mentions

DraftKings

14 mentions

Underdog Fantasy

13 mentions

FanDuel

11 mentions

ESPN

10 mentions

Yahoo Fantasy

8 mentions

ESPN Fantasy

8 mentions

ESPN Fantasy Football

8 mentions

Topps Total Football

8 mentions

Matchday

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Matchday's AI visibility.

Key Findings

Strength

High brand resonance and positive sentiment when users explicitly query for 'Matchday' across all major AI platforms

Strength

Strong identity consistency as a preferred subject matter expert in niche direct-brand searches

Gap

Total lack of representation in high-intent discovery queries for fantasy sports and digital card collecting

Recommended Actions

Develop and deploy AI-optimized content clusters focused on 'best practices' for fantasy sports and digital collecting

Directly addresses the queries where competitors currently capture all the traffic and brand trust.

Execute a structured campaign of third-party digital endorsements and platform comparisons

AI models prioritize cited data; establishing Matchday's presence on authoritative review sites will increase the likelihood of inclusion in generative responses.

Update technical documentation and semantic markup to explicitly define Matchday as a market leader in digital football collectibles

Ensures that when AI models crawl the web for category leaders, they correctly identify and categorize the unique value proposition of the Matchday platform.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Fantasy Football & Sports Simulation Exploration(2 queries)

“what are the best apps for building and managing a fantasy football team that feels more interactive”

0/4 platforms mentioned

Core

ChatGPT

1.Sleeper

2.Yahoo Fantasy

3.ESPN Fantasy

4.NFL Fantasy App

5.CBS Sports Fantasy

+5 more

Claude

1.Sleeper

2.Underdog Fantasy

3.DraftKings

4.FanDuel

5.Dabble

+3 more

Gemini

1.Sleeper

2.NFL Fantasy Football

3.FANSLIDE Live Fantasy Football

4.Opta

5.ESPN Fantasy Football

+10 more

AI Overviews

1.Sleeper

2.Dabble

3.Yahoo Fantasy

4.Sleeper Pro

“how do I get into digital football card collecting, any apps or platforms you recommend for beginners”

0/4 platforms mentioned

Core

The Competitive Fantasy Sports Enthusiast · Social Media Content Creator

ChatGPT

1.NFL All Day

2.Topps Total Football

3.Sorare

4.Panini

5.Fanatics

+1 more

Claude

1.Topps Total Football

2.CollX

3.CollX Pro

4.Ludex

Gemini

1.Sorare

2.Collectibol: Football TCG

3.Topps Digital

4.FIFA Collect

5.Upper Deck e-Pack

+3 more

AI Overviews

1.Topps Total Football

2.Sorare

3.Panini Direct

4.Blitz

5.Prizm

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Fantasy Football

sleeper.com

Matchday

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Matchday

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.