What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Merlin Labs

Visibility53

Vibe90

Businesses/Aerospace & Defense/Merlin Labs

AI Visibility & Sentiment

Merlin Labs

Merlin Labs is a U.S.-based aerospace technology company developing the world's leading AI-enabled autonomous pilot system. They create aircraft-agnostic software for autonomous flight capabilities serving both military and civil aviation applications, with a focus on cost-effective takeoff-to-touchdown autonomy.

Active Monitoring

merlinlabs.com

Aerospace & Defense Startups

AI Visibility Score

53/100

Moderate

Sentiment Score

90/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Merlin Labs today.

Merlin Labs has established itself as a technical authority on Claude and Gemini, frequently securing top-tier rankings for high-stakes autonomous defense and certification queries. However, a total blackout on ChatGPT and inconsistent performance in AI Overviews allow legacy incumbents like Boeing to maintain a dominant share of the AI narrative.

Working in your favor

Exceptional performance on Claude, achieving the #1 rank for critical 'Autonomous Flight Trust & Certification' and 'Commercial Cargo' queries.

High resonance with the Strategic Defense Commander persona, maintaining a 67% mention rate and a strong average position of 2.8.

Leading the conversation in Autonomous Defense Logistics on Gemini, particularly regarding autonomous tanker aircraft solutions.

Gaps to close

Zero visibility on ChatGPT, the most widely used conversational AI, represents a massive blind spot for general brand awareness.

Significant underperformance in AI Overviews for 'Autonomous Flight Trust & Certification' with a low #12 ranking compared to Claude's #1.

Mixed sentiment across technical personas suggests a lack of clear, authoritative messaging regarding certification and operational reliability.

Opportunities

Bridge the gap in Commercial Cargo queries where mentions are currently inconsistent across platforms despite high performance on Claude.

Leverage the brand's 'Trust' authority to displace Reliable Robotics, which currently holds a higher mention count in technical comparisons.

Target the Technical Certification Consultant persona with more positive-sentiment content to stabilize mixed AI perceptions.

Highest-Impact Actions

Deploy a comprehensive ChatGPT-focused content strategy.

With a 0% mention rate on the market-leading platform, the brand is effectively invisible to a vast segment of decision-makers using OpenAI tools.

Optimize technical whitepapers for AI Overview extraction.

Current rankings in AI Overviews (#8 to #12) lag significantly behind conversational AI, indicating that the brand's web content is not structured for Google's RAG systems.

Hardcode cost-efficiency data into public-facing cargo flight content.

The brand was 'NOT MENTIONED' in key cost-reduction queries for regional cargo; providing specific, extractable ROI data will capture this high-intent traffic.

Value Proposition

Delivering certified, cost-effective autonomous flight technology that can transform any aircraft into an autonomous platform, reducing crew requirements while increasing safety and operational efficiency.

Overview

Mission

Enabling an autonomous future in aviation by developing AI-powered software that builds trust and inspires confidence in autonomous flight.

Products & Services

Merlin Pilot - AI-enabled autonomous flight systemAutonomous tanker aircraft solutionsAutonomous cargo aircraft systemsReduced-crew flight operations technologyFAA-certified autonomous aviation software

Current State

Visibility Landscape

A high-level view of how Merlin Labs performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Merlin Labs? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	—	93	93	47
“help me find ways to automate aerial refueling for long-range missions, what specific systems are available?”	—	#6	#1	#8
“I need to reduce costs for regional cargo flights, what autonomous pilot systems are actually ready to use?”	—	#1	#1	#4
“what are the best options for autonomous tactical cargo transport in contested environments?”	—	#1	#6	No
“compare the top autonomous tanker aircraft solutions for air force modernization”	—	#2	#1	No
Growth Areas1q Adjacent, aspirational & visionary	0	97	73	70
“who are the most trusted companies making autonomous flight software for heavy aircraft right now?”	No	#1	#9	#10

“What do you know about Merlin Labs? What do they do and what's their reputation?”

“help me find ways to automate aerial refueling for long-range missions, what specific systems are available?”

—

“I need to reduce costs for regional cargo flights, what autonomous pilot systems are actually ready to use?”

—

“what are the best options for autonomous tactical cargo transport in contested environments?”

—

“compare the top autonomous tanker aircraft solutions for air force modernization”

—

“who are the most trusted companies making autonomous flight software for heavy aircraft right now?”

#10

Competitive Landscape

Merlin Labs

26 mentions

Boeing

25 mentions

Reliable Robotics

20 mentions

Lockheed Martin

15 mentions

Airbus

14 mentions

Northrop Grumman

12 mentions

Aurora Flight Sciences

9 mentions

Shield AI

8 mentions

Cessna Caravan

7 mentions

Xwing

7 mentions

The Boeing Company

6 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Merlin Labs's AI visibility.

Key Findings

Strength

Exceptional performance on Claude, achieving the #1 rank for critical 'Autonomous Flight Trust & Certification' and 'Commercial Cargo' queries.

Strength

High resonance with the Strategic Defense Commander persona, maintaining a 67% mention rate and a strong average position of 2.8.

Strength

Leading the conversation in Autonomous Defense Logistics on Gemini, particularly regarding autonomous tanker aircraft solutions.

Recommended Actions

Deploy a comprehensive ChatGPT-focused content strategy.

With a 0% mention rate on the market-leading platform, the brand is effectively invisible to a vast segment of decision-makers using OpenAI tools.

Optimize technical whitepapers for AI Overview extraction.

Current rankings in AI Overviews (#8 to #12) lag significantly behind conversational AI, indicating that the brand's web content is not structured for Google's RAG systems.

Hardcode cost-efficiency data into public-facing cargo flight content.

The brand was 'NOT MENTIONED' in key cost-reduction queries for regional cargo; providing specific, extractable ROI data will capture this high-intent traffic.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Autonomous Defense Logistics(3 queries)

“help me find ways to automate aerial refueling for long-range missions, what specific systems are available?”

1/3 platforms mentioned

Core

Claude

1.KC-46A Pegasus

2.Link 16

3.Link 11

4.Boeing

Gemini

1.KC-46 Pegasus

2.Boeing

3.KC-46

4.Lockheed Martin

AI Overviews

1.Airbus A330 MRTT

2.Airbus

3.Boeing KC-46 Pegasus

4.Boeing

5.Boeing MQ-25 Stingray

8.Merlin Pilot

+4 more

“what are the best options for autonomous tactical cargo transport in contested environments?”

2/3 platforms mentioned

Core

The Strategic Defense Commander · Senior Tactical Advisor

Claude

1.Shield AI

2.V-Bat

3.Merlin Labs

4.Pipistrel

5.Elflein Autonomous Systems

Gemini

1.Anduril Industries

2.Ghost Bat

3.Altius

4.Shield AI

5.VORTEX

6.Merlin Labs

+9 more

AI Overviews

1.Breaking Defense

2.MGI Defence

3.Silent Arrow GD-2000

4.Elroy Air Chaparral

5.Pyka

+13 more

“compare the top autonomous tanker aircraft solutions for air force modernization”

2/3 platforms mentioned

Core

The Strategic Defense Commander · Senior Tactical Advisor

Claude

1.Boeing MQ-25 Stingray

2.Merlin Labs

3.DARPA ACE

4.KC-46

Gemini

1.Merlin Labs

2.Shield AI

3.VORTEX Autonomy System

4.Boeing

5.MQ-25 Stingray

AI Overviews

1.KC-390 Millennium

2.Northrop Grumman

3.Airbus A330 MRTT

4.LMXT

5.Lockheed Martin

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

AFRL seeks automated boom for future uncrewed tanker

airforcetechconnect.org

Merlin Labs

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Aerospace & Defense

Start gettingrecommended by AI.

Frequently asked questions

Merlin Labs

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Aerospace & Defense

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.