What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Ontic

Visibility62

Vibe97

Businesses/Enterprise Security Software/Ontic

AI Visibility & Sentiment

Ontic

Ontic provides a connected intelligence platform for corporate security management that unifies data, streamlines operations, and delivers actionable insights. The platform helps enterprise security teams eliminate operational silos, automate workflows, and transform from reactive to proactive security operations.

Active Monitoring

ontic.co

Enterprise Security Software Startups

AI Visibility Score

62/100

Good

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Ontic today.

Ontic has secured a commanding lead as the preferred platform for intelligence-led executive protection and strategic leadership, outshining legacy competitors like Everbridge in high-level decision-making scenarios. While the brand is nearly ubiquitous for C-suite personas, a critical visibility gap among technical SOC managers creates a vulnerability that risks ceding the operational narrative to broader security suites like Splunk and Microsoft.

Working in your favor

Dominant authority within the 'Intelligence-Led Executive Protection Lead' persona, achieving a 69% mention rate and an elite 1.2 average position.

Exceptional performance on Gemini and Claude for 'Corporate Security Modernization' queries, frequently securing the #1 ranking.

Perfect brand sentiment and top-tier placement in 'brand_vibe_check' queries across ChatGPT, Claude, and AIOverviews, indicating a solid digital reputation.

Gaps to close

Underperforming with the 'Automation-Driven SOC Manager' persona, characterized by a lower 58% mention rate and a poor average position of 6.3.

Significant inconsistency in 'Enterprise Security Software Trust & Reviews' queries, where the brand was entirely omitted in some instances despite its market standing.

Mixed sentiment on Claude suggests that while the brand is mentioned, the platform's training data may include outdated or critical perspectives regarding specific feature sets or implementations.

Opportunities

Displace Everbridge and Recorded Future by targeting 'unified physical security data' and 'threat intelligence' keywords where Ontic already shows strong AIOverview performance.

Leverage the high mention rate on Gemini (67%) to capture 'behavioral threat assessment' market share, currently a high-intent query category for enterprise buyers.

Optimize technical documentation and case studies to improve mention rates and positioning for automation-focused workflows.

Highest-Impact Actions

Develop and index automation-centric technical whitepapers and workflow guides specifically for SOC Managers.

Ontic's lowest persona performance (pos 6.3) is with technical operators; providing structured data on SOC integration will improve AI retrieval for this critical buyer segment.

Execute an AI-targeted PR campaign focused on 'Enterprise Security Trust' and '2024 Software Reviews' to bridge the gap in trust-based queries.

Missing out on 'most trusted software' queries despite strong overall scores indicates a lack of high-authority review site citations in the LLM training corpus.

Audit and refresh content indexed by Claude to pivot 'mixed' sentiment into 'positive' by addressing common industry pain points.

With a 67% mention rate on Claude but mixed sentiment, Ontic is visible but not yet universally endorsed by this specific model, which is heavily used by strategic planners.

Value Proposition

Connected Intelligence that transforms corporate security operations by eliminating accidental silos, automating workflows, and enabling proactive threat detection through a unified data platform.

Overview

Mission

To elevate security as a trusted partner to the business by unifying data, streamlining operations, and unlocking insights that prove security's impact.

Products & Services

Risk IntelligenceRisk and Vulnerability AssessmentsIntegrated ResearchBehavioral Threat AssessmentsIncidents, Investigations, and Case ManagementExecutive Protection Solutions

Current State

Visibility Landscape

A high-level view of how Ontic performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	70	97
“What do you know about Ontic? What do they do and what's their reputation?”	#1	#1	Yes	#1
Core4q Product/service category queries	62	96	96	62
“how to move my corporate security team from reactive to proactive threat monitoring, what software helps with this”	—	#1	#1	No
“what software do large companies use for behavioral threat assessment and workplace violence prevention”	#1	#1	#3	#1
“most trusted enterprise security management software for 2026”	No	#2	#1	No
“best ways to unify physical security data and threat intelligence in one platform, specific brand recommendations please”	—	#1	#1	#1
Growth Areas1q Adjacent, aspirational & visionary	—	97	97	76
“help me design a workflow for a modern global security operations center and suggest some tools to manage the data”	—	#1	#1	#8

“What do you know about Ontic? What do they do and what's their reputation?”

Yes

“how to move my corporate security team from reactive to proactive threat monitoring, what software helps with this”

—

“what software do large companies use for behavioral threat assessment and workplace violence prevention”

“most trusted enterprise security management software for 2026”

“best ways to unify physical security data and threat intelligence in one platform, specific brand recommendations please”

—

“help me design a workflow for a modern global security operations center and suggest some tools to manage the data”

—

Competitive Landscape

Ontic

28 mentions

Everbridge

21 mentions

Recorded Future

19 mentions

Splunk Enterprise Security

15 mentions

Resolver

13 mentions

Splunk

11 mentions

Microsoft Sentinel

11 mentions

CrowdStrike Falcon

10 mentions

Slack

10 mentions

Microsoft Defender for Endpoint

8 mentions

Palo Alto Networks Cortex XSOAR

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Ontic's AI visibility.

Key Findings

Strength

Dominant authority within the 'Intelligence-Led Executive Protection Lead' persona, achieving a 69% mention rate and an elite 1.2 average position.

Strength

Exceptional performance on Gemini and Claude for 'Corporate Security Modernization' queries, frequently securing the #1 ranking.

Strength

Perfect brand sentiment and top-tier placement in 'brand_vibe_check' queries across ChatGPT, Claude, and AIOverviews, indicating a solid digital reputation.

Recommended Actions

Develop and index automation-centric technical whitepapers and workflow guides specifically for SOC Managers.

Ontic's lowest persona performance (pos 6.3) is with technical operators; providing structured data on SOC integration will improve AI retrieval for this critical buyer segment.

Execute an AI-targeted PR campaign focused on 'Enterprise Security Trust' and '2024 Software Reviews' to bridge the gap in trust-based queries.

Missing out on 'most trusted software' queries despite strong overall scores indicates a lack of high-authority review site citations in the LLM training corpus.

Audit and refresh content indexed by Claude to pivot 'mixed' sentiment into 'positive' by addressing common industry pain points.

With a 67% mention rate on Claude but mixed sentiment, Ontic is visible but not yet universally endorsed by this specific model, which is heavily used by strategic planners.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Corporate Security Modernization(3 queries)

“how to move my corporate security team from reactive to proactive threat monitoring, what software helps with this”

0/3 platforms mentioned

Core

Claude

1.Splunk

2.Elastic Stack

3.Datadog Security

4.Microsoft Sentinel

5.CrowdStrike Falcon

+13 more

Gemini

1.Splunk Enterprise Security

2.IBM QRadar

3.Microsoft Sentinel

4.Palo Alto Networks Cortex XSOAR

5.Exabeam Fusion SIEM

+19 more

AI Overviews

1.Panther Labs

2.CrowdStrike Falcon

3.SentinelOne Singularity

4.Microsoft Defender for Endpoint

5.Microsoft Sentinel

+7 more

“help me design a workflow for a modern global security operations center and suggest some tools to manage the data”

2/3 platforms mentioned

Adjacent

The ROI-Focused Strategic CSO · Chief Security Officer (CSO)

Claude

1.Ontic

2.Resolver

3.Everbridge

4.Hexagon's Safety, Security and Operations

5.Splunk Enterprise Security

Gemini

1.Ontic

2.Resolver

3.Everbridge

4.RelativityOne

5.Splunk Enterprise Security

+7 more

AI Overviews

1.Overton Security

2.Radiant Security

3.Prosegur

4.Bryghtpath

“best ways to unify physical security data and threat intelligence in one platform, specific brand recommendations please”

3/3 platforms mentioned

Core

The ROI-Focused Strategic CSO · Chief Security Officer (CSO)

Claude

1.Ontic

2.Resolver

3.Everbridge Command Center

4.Genetec Security Center

5.Everbridge

Gemini

1.GSX

2.Genetec Security Center

3.Omnicast

4.Synergis

5.AutoVu

10.Ontic

+7 more

AI Overviews

1.Ontic

2.Flashpoint

3.Seerist

4.Genetec

5.Security Center

+1 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Moving from Reactive to Proactive Cybersecurity - Cyware

cyware.com

Ontic

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Ontic

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.