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Teach AI agents to recommend your brand to the right people.

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Company

AboutBook a DemoDocsPrivacy PolicyTerms of Service
© 2026 Manifest Labs. All rights reserved.
PrivacyTerms
    Passport
    Passport
    Visibility0
    Vibe50
    Businesses/Cybersecurity / Information Technology/Passport
    Passport
    AI Visibility & Sentiment

    Passport

    Passport is an Identity and Access Management (IAM) platform that acts as a universal identity layer for the internet. It provides developers with a unified authentication system that allows users to maintain a portable, single identity across various applications.

    Active Monitoring
    passport.sh
    Cybersecurity / Information TechnologyStartups
    AI Visibility Score
    0/100

    Invisible

    Sentiment Score
    50/100
    Score by Priority

    How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

    core
    0
    adjacent
    0
    aspirational
    0
    visionary
    0
    OverviewLandscapeInsights & ActionsConversationsCitations

    Is this your business?

    AI Perception

    Key Takeaways

    How AI platforms collectively perceive and describe Passport today.

    Passport is currently missing from the AI-driven consideration sets of technical founders, security architects, and product managers searching for critical identity infrastructure. While competitors like Clerk and Stytch dominate the conversation in core authentication and SSO decision-making, Passport has failed to establish a foundational footprint in the training data that powers modern LLMs.

    Working in your favor

    None currently identified as the brand failed to appear in any core, adjacent, or aspirational query categories.

    Gaps to close

    Total absence in high-intent queries regarding alternatives to Auth0 and identity API selection.

    Complete lack of visibility among key decision-making personas, specifically technical founders and security architects.

    Failure to capture mindshare in critical search clusters like 'modern web stack strategy' and 'user privacy management'.

    Opportunities

    Capitalize on the crowded identity space by positioning Passport as the primary solution for specific, underserved technical niches.

    Optimize technical documentation and developer-focused content to feed LLM knowledge bases, mirroring the successful visibility tactics of market leaders.

    Engage in strategic content seeding that directly addresses comparisons with incumbents like Auth0 and Clerk to insert Passport into the evaluation process.

    Highest-Impact Actions
    1

    Execute an AI-Optimized Content Authority Campaign targeting 'Auth0 Alternative' search intent.

    Competitors like Clerk are winning because they successfully answer the 'best alternative' queries; Passport must capture this intent to enter the consideration set.

    2

    Audit and restructure technical documentation to focus on 'How-to' and 'Integration' documentation.

    AI models prioritize high-utility, structured technical content when answering developers' questions about stack implementation and SSO configuration.

    3

    Develop and syndicate expert-led comparative whitepapers on identity security to developer communities.

    Creating authoritative, link-worthy comparisons helps shift the narrative in AI-indexed knowledge graphs, forcing models to recognize Passport as a valid alternative.

    Value Proposition

    Passport enables a 'Universal Login' experience that allows users to carry their identity across the web, reducing onboarding friction for users while offloading the security and PII management burden from developers.

    Overview

    Passport is an Identity and Access Management (IAM) platform that acts as a universal identity layer for the internet. It provides developers with a unified authentication system that allows users to maintain a portable, single identity across various applications.

    Mission

    To build the identity layer of the internet.

    Products & Services
    Universal LoginPassport ProfilesIdentity APISSO (Single Sign-On)
    Current State

    Visibility Landscape

    A high-level view of how Passport performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

    ChatGPTChatGPT
    ClaudeClaude
    GeminiGemini
    AI OverviewsAI Overviews

    Reputation1q

    Brand recognition & direct queries

    70
    —
    70
    —

    Core5q

    Product/service category queries

    0
    0
    0
    0

    Growth Areas4q

    Adjacent, aspirational & visionary

    0
    0
    0
    0
    ChatGPT
    Claude
    Gemini
    AI Overviews
    Competitive Landscape
    1Clerk65 mentions
    2Stytch58 mentions
    3Auth045 mentions
    4WorkOS36 mentions
    5Next.js34 mentions
    6Okta31 mentions
    7React24 mentions
    8Privy22 mentions
    9Descope16 mentions
    10Okta (Auth0)15 mentions
    11Passport0 mentions
    Analysis

    Insights & Recommended Actions

    What's working, what's not, and specific steps to improve Passport's AI visibility.

    Key Findings

    Strength

    None currently identified as the brand failed to appear in any core, adjacent, or aspirational query categories.

    Gap

    Total absence in high-intent queries regarding alternatives to Auth0 and identity API selection.

    Gap

    Complete lack of visibility among key decision-making personas, specifically technical founders and security architects.

    Recommended Actions

    1

    Execute an AI-Optimized Content Authority Campaign targeting 'Auth0 Alternative' search intent.

    Competitors like Clerk are winning because they successfully answer the 'best alternative' queries; Passport must capture this intent to enter the consideration set.

    2

    Audit and restructure technical documentation to focus on 'How-to' and 'Integration' documentation.

    AI models prioritize high-utility, structured technical content when answering developers' questions about stack implementation and SSO configuration.

    3

    Develop and syndicate expert-led comparative whitepapers on identity security to developer communities.

    Creating authoritative, link-worthy comparisons helps shift the narrative in AI-indexed knowledge graphs, forcing models to recognize Passport as a valid alternative.

    Programmatic Testing

    Sample Conversations

    We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

    ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
    Authentication & Identity Infrastructure(3 queries)

    “what are the best alternatives to auth0 for a startup that wants simpler implementation”

    0/4 platforms mentioned

    Core
    ChatGPTChatGPT
    1.Auth0
    2.Clerk
    3.Next.js
    4.React
    5.Supabase

    +4 more

    ClaudeClaude
    1.Auth0
    2.SuperTokens
    3.Stytch
    4.WorkOS
    5.FusionAuth

    +1 more

    GeminiGemini
    1.Auth0
    2.Clerk
    3.PropelAuth
    4.Supabase (Supabase Auth)
    5.Kinde

    +2 more

    AI OverviewsAI Overviews
    1.Auth0
    2.Clerk
    3.Stytch
    4.WorkOS

    “recommend identity apis that support easy social login and universal profiles”

    0/4 platforms mentioned

    Core
    ChatGPTChatGPT
    1.Auth0
    2.Okta
    3.Ping
    4.AWS
    5.SuperTokens
    ClaudeClaude
    1.Auth0
    2.Okta
    3.LoginRadius
    4.OneAll
    5.FusionAuth

    +3 more

    GeminiGemini
    1.Auth0
    2.Okta
    3.Clerk
    4.Descope
    5.Supabase (Supabase Auth, GoTrue)

    +2 more

    AI OverviewsAI Overviews
    1.Okta (Auth0, Okta Customer Identity Cloud)
    2.WorkOS
    3.Clerk

    “what sso providers offer the best pricing and integration for a small saas team”

    0/3 platforms mentioned

    Core
    ChatGPTChatGPT
    1.WorkOS
    2.Auth0
    3.Okta (Okta Workforce Identity)
    4.Clerk
    5.Stytch
    GeminiGemini
    1.WorkOS (AuthKit, Admin Portal)
    2.Okta (Auth0)
    3.Clerk
    4.GoTrue
    AI OverviewsAI Overviews
    1.WorkOS
    2.Clerk
    3.React (Next.js)
    4.Auth0
    5.SuperTokens

    +1 more

    Source Intelligence

    Citations

    The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

    Auth0 Vs Clerk

    supertokens.com

    Web1 ref

    User Management Platform Comparison React Clerk Auth0 Firebase

    clerk.com

    Web1 ref

    Auth0 Vs Clerk 2026

    pkgpulse.com

    Web1 ref

    Auth Providers Compared

    designrevision.com

    Web1 ref

    Supabase

    en.wikipedia.org

    Wiki1 ref

    Supabase Vs Auth0

    buildmvpfast.com

    Web1 ref

    10725900182.Pdf

    pretread.com

    Web1 ref

    Auth0

    auth0alternatives.com

    Web1 ref

    Auth0 Vs Firebase

    stackshare.io

    Web1 ref

    FC CUSTOMER SUCCESS REPORT FALL 2025 PASSWORDLESS AUTHENTICATION.Pdf

    cdn.featuredcustomers.com

    Web1 ref

    1i27rab

    reddit.com

    Forum1 ref

    AuthO Vs. Clerk: Features, Pricing, And Pros & Cons

    supertokens.com

    Web1 ref

    Best Auth0 Alternatives & Competitors 2025

    osohq.com

    Web1 ref

    Top 5 Auth0 alternatives in 2025 — WorkOS

    workos.com

    Web1 ref

    Top Open-Source Auth0 Alternatives in 2026: Secure & Self-Hosted Options - Authgear

    authgear.com

    Web1 ref
    Backing

    Investors

    W
    Weekend Fund

    Engineer content that makes AI agents recommend you

    Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

    Data generated by Pendium.ai AI visibility scanning. Last scanned March 20, 2026.

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    recommended by AI.

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    Frequently asked questions

    Don't see your question? Book a demo and we'll walk you through it.

    Passport is an Identity and Access Management (IAM) platform that acts as a universal identity layer for the internet. It provides developers with a unified authentication system that allows users to maintain a portable, single identity across various applications.

    Passport enables a 'Universal Login' experience that allows users to carry their identity across the web, reducing onboarding friction for users while offloading the security and PII management burden from developers.

    AI Visibility Score

    Passport has an AI visibility score of 0/100, rated as invisible. This score reflects how often and how prominently Passport appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

    AI Perception Summary

    Passport is currently missing from the AI-driven consideration sets of technical founders, security architects, and product managers searching for critical identity infrastructure. While competitors like Clerk and Stytch dominate the conversation in core authentication and SSO decision-making, Passport has failed to establish a foundational footprint in the training data that powers modern LLMs.

    Strengths

    • None currently identified as the brand failed to appear in any core, adjacent, or aspirational query categories.

    Visibility Gaps

    • Total absence in high-intent queries regarding alternatives to Auth0 and identity API selection.
    • Complete lack of visibility among key decision-making personas, specifically technical founders and security architects.
    • Failure to capture mindshare in critical search clusters like 'modern web stack strategy' and 'user privacy management'.

    Competitors in AI Recommendations

    • Clerk: 65 mentions
    • Stytch: 58 mentions
    • Auth0: 45 mentions
    • WorkOS: 36 mentions
    • Next.js: 34 mentions
    • Okta: 31 mentions
    • React: 24 mentions
    • Privy: 22 mentions
    • Descope: 16 mentions
    • Okta (Auth0): 15 mentions
    • Viem: 14 mentions
    • Wagmi: 14 mentions
    • Keycloak: 13 mentions
    • Kinde: 13 mentions
    • Dynamic: 13 mentions

    Categories: Cybersecurity / Information Technology

    Tags: Startups