What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Businesses/Poplin

AI Visibility & Sentiment

Poplin

Poplin is a nationwide on-demand laundry service platform that connects customers with local Laundry Pros who pick up, wash, dry, fold, and deliver laundry. Operating in over 500 cities across 48 states, they offer convenient app-based scheduling with free pickup and delivery starting at $1 per pound.

Active Monitoring

poplin.co

Startups

AI Visibility Score

83/100

Excellent

Sentiment Score

99/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Poplin today.

Poplin has achieved near-total dominance in Google Gemini and AI Overviews with mention rates as high as 94%, yet faces a critical 'visibility vacuum' in ChatGPT where it is almost entirely excluded. While the brand is the undisputed leader for domestic outsourcing and accessibility queries, it is currently failing to capture the lucrative B2B market for local businesses like spas and professional services.

Value Proposition

The smart way to do laundry - professional wash, dry, and fold service with free pickup and delivery, handled by vetted local Laundry Pros who treat your clothes with expert care, all starting at just $1 per pound.

Overview

Mission

Transforming laundry from a nagging chore to a job-creating, life-improving marketplace while celebrating kindness and community.

Products & Services

Wash, dry, and fold laundry serviceFree pickup and deliveryCustomizable laundry preferences (delicate wash, hang dry, hypoallergenic)Business laundry accountsPoplin Protection Plan (up to $1,000 coverage)

Current State

Visibility Landscape

A high-level view of how Poplin performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation Brand recognition & direct queries	39	97	95	95
Core Topics Product/service category queries	26	57	85	79
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

—

Competitive Landscape

Rinse

42 mentions

Tide Cleaners

34 mentions

TaskRabbit

22 mentions

Laundryheap

17 mentions

SudShare

16 mentions

HappyNest

15 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Poplin's AI visibility.

Key Findings

Strength

Dominant market leader on Claude (69% mention rate, 1.2 avg pos) and Gemini (94% mention rate), specifically for domestic management and laundry app comparisons.

Strength

Superior performance in the 'Accessible Home & Health Services' category, consistently ranking #1 across Claude, Gemini, and AI Overviews.

Strength

High resonance with General Consumers, achieving an 81% mention rate and an impressive 1.3 average position.

Recommended Actions

Address the ChatGPT visibility gap by auditing and updating key citation sources that OpenAI's models prioritize.

With only a 13% mention rate on ChatGPT, Poplin is ceding the most popular AI platform to competitors despite dominating elsewhere.

Develop and deploy B2B-focused content pillars targeting 'commercial laundry' and 'local business services'.

Poplin was 'NOT MENTIONED' for spa/massage business queries, represents a massive untapped revenue stream currently ignored by the AI models.

Optimize for 'Enterprise' sentiment by highlighting reliability metrics and professional-grade quality in public-facing PR and reviews.

Enterprise personas show mixed sentiment and lower rankings (3.0), suggesting the AI views Poplin as a consumer-only solution.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Outsourcing Domestic Management(3 queries)

“how can i stop spending my whole sunday doing laundry, what specific services can help”

3/4 platforms mentioned

Adjacent

ChatGPT

1.Rinse

2.Tide Cleaners

3.Laundryheap

4.WashClub

5.Hamperapp

+4 more

Claude

1.Poplin

2.Tide Cleaners

3.Rinse

4.2ULaundry

5.Hamperapp

+3 more

Gemini

1.Poplin

2.SudShare

3.Rinse

4.Hamper

5.GE Profile UltraFresh

+5 more

AI Overviews

1.Uber

2.Poplin

3.Rinse

4.HappyNest

5.Tide Cleaners

+4 more

“give me a list of the best ways to outsource housework like laundry and cleaning for a family of four”

3/4 platforms mentioned

Adjacent

General Consumer · Individual Buyer

ChatGPT

1.Merry Maids

2.Molly Maid

3.The Maids

4.Handy

5.TaskRabbit

+5 more

Claude

1.Poplin

2.Rinse

3.Tide Cleaners

4.Hamperapp

5.Homeaglow

+4 more

Gemini

1.Merry Maids

2.The Maids

3.Poplin

4.SudShare

5.Rinse

+5 more

AI Overviews

1.Poplin

2.SudShare

3.Tide Cleaners

4.Tejas Lavanderia

5.The Laundry Bar

+12 more

“help me find a service that will pick up my dirty clothes and bring them back folded for a reasonable price”

3/4 platforms mentioned

Core

General Consumer · Individual Buyer

ChatGPT

1.Rinse

2.Tide Cleaners

3.Laundryheap

4.LaundryPro

5.Tama

+3 more

Claude

1.Poplin

2.Rinse

3.BK Laundry

4.Erica's Laundry

Gemini

1.Poplin

2.SudShare

3.Uber

4.Rinse

5.HappyNest

+4 more

AI Overviews

1.Poplin

2.Poplin Laundry Service

3.SudShare

4.LaundryFold

5.Whisk Laundry Service

+5 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

rinse.com

Web1 ref

Pickup Delivery

tidecleaners.com

Web1 ref

En Us

laundryheap.com

Web1 ref

Faq

washclubnyc.com

Web1 ref

Laundry Help

taskrabbit.com

Web1 ref

San Jose Ca Move Washer And Dryer

dolly.com

Web1 ref

Into the Fold: 2025

trycents.com

Web1 ref

Wash & Fold Laundry Co. | Pick-up & Delivery Laundry Service - delivered right to your door

washnfoldlaundryco.com

Web1 ref

Poplin Laundry Service | Nationwide Laundry Service App

poplin.co

Web1 ref

HappyNest | Wash and Fold Laundry Services

happynest.com

Web1 ref

Wash & Fold Laundry Services | Tide Cleaners

tidecleaners.com

Web1 ref

NoScrubs | Wash and Fold Laundry Delivery Service

noscrubs.com

Web1 ref

Wash & Fold laundry service, delivered right to your door

rinse.com

Web1 ref

2ULaundry | Laundry Service with Free Laundry Delivery

2ulaundry.com

Web1 ref

Wash and Fold Laundry Service for Busy People l Free Delivery

boltlaundry.com

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Poplin.

Rinse42 mentions

Poplin42 mentions

Tide Cleaners34 mentions

TaskRabbit22 mentions

Laundryheap17 mentions

SudShare16 mentions

HappyNest15 mentions

2ULaundry12 mentions

Thumbtack11 mentions

Uber10 mentions

Hamperapp9 mentions

Brand Identity

Brand Voice & Style

How AI perceives Poplin's communication style and personality

Poplin communicates with a bright, friendly, and reassuring tone that makes the mundane task of laundry feel delightful and effortless. The brand voice is conversational and approachable, using playful language like 'Laundry is their love language' and 'No sock left behind' to inject personality into everyday messaging. They balance warmth with professionalism, emphasizing trust, care, and expertise while maintaining an upbeat, can-do attitude that makes customers feel their laundry worries are solved.

Core Tone Traits

Friendly & Approachable

Uses warm, conversational language that feels like talking to a helpful neighbor

Playful & Clever

Incorporates witty phrases and fun wordplay to make laundry feel less like a chore

Reassuring & Trustworthy

Emphasizes care, protection, and expertise to build customer confidence

Upbeat & Positive

Maintains an optimistic, solution-focused attitude that celebrates convenience

Backing

Investors

Origin Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

Poplin

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Competitive Landscape

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start getting recommended by AI

Frequently asked questions